{"id":"https://openalex.org/W2028298896","doi":"https://doi.org/10.1111/1540-5885.940267","title":"Developing an Effective Concept Testing Program for Consumer Durables","display_name":"Developing an Effective Concept Testing Program for Consumer Durables","publication_year":1992,"publication_date":"1992-12-01","ids":{"openalex":"https://openalex.org/W2028298896","doi":"https://doi.org/10.1111/1540-5885.940267","mag":"2028298896"},"language":"en","primary_location":{"id":"doi:10.1111/1540-5885.940267","doi":"https://doi.org/10.1111/1540-5885.940267","is_oa":false,"landing_page_url":"https://doi.org/10.1111/1540-5885.940267","pdf_url":null,"source":{"id":"https://openalex.org/S93630570","display_name":"Journal of Product Innovation Management","issn_l":"0737-6782","issn":["0737-6782","1540-5885"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product Innovation Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Albert L. Page","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Albert L. Page","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5049575697","display_name":"Harold F. Rosenbaum","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Harold F. Rosenbaum","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":7.3174,"has_fulltext":false,"cited_by_count":96,"citation_normalized_percentile":{"value":0.96446794,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"9","issue":"4","first_page":"267","last_page":"277"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.2084999978542328,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.2084999978542328,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.19760000705718994,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.11869999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/concept-testing","display_name":"concept testing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/durable-goods","display_name":"durable goods","score":0.8700000047683716},{"id":"https://openalex.org/keywords/new-product-development","display_name":"new product development","score":0.9750000238418579}],"concepts":[{"id":"https://openalex.org/C61933577","wikidata":"https://www.wikidata.org/wiki/Q2184715","display_name":"Durable good","level":2,"score":0.7566070556640625},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.6120368242263794},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5919135212898254},{"id":"https://openalex.org/C88548561","wikidata":"https://www.wikidata.org/wiki/Q347599","display_name":"sort","level":2,"score":0.5578024983406067},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5419301986694336},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47689202427864075},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4636913537979126},{"id":"https://openalex.org/C526771534","wikidata":"https://www.wikidata.org/wiki/Q7247798","display_name":"Product testing","level":2,"score":0.443711519241333},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.32515549659729004},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2702319025993347},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.15028971433639526},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1111/1540-5885.940267","doi":"https://doi.org/10.1111/1540-5885.940267","is_oa":false,"landing_page_url":"https://doi.org/10.1111/1540-5885.940267","pdf_url":null,"source":{"id":"https://openalex.org/S93630570","display_name":"Journal of Product Innovation Management","issn_l":"0737-6782","issn":["0737-6782","1540-5885"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product Innovation Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1607031738","https://openalex.org/W1982671368","https://openalex.org/W2031382108","https://openalex.org/W2032206889","https://openalex.org/W2040909498","https://openalex.org/W2052836245","https://openalex.org/W2065599285","https://openalex.org/W2158939175","https://openalex.org/W2330882945","https://openalex.org/W2332984352","https://openalex.org/W2612428913","https://openalex.org/W4237397999"],"related_works":["https://openalex.org/W1517576596","https://openalex.org/W2040909498","https://openalex.org/W2139093826","https://openalex.org/W4255224571","https://openalex.org/W2955803208","https://openalex.org/W4407197368","https://openalex.org/W2058660035","https://openalex.org/W4248933824","https://openalex.org/W4214852839","https://openalex.org/W648931208"],"abstract_inverted_index":{"Recent":[0],"empirical":[1],"research":[2,13,39],"studies":[3],"of":[4,20,27,46,108,128,147,160],"the":[5,17,21,25,31,73,78,96,104,126,158],"new":[6,32],"product":[7,33,129],"development":[8,105],"process":[9,22],"indicate":[10,89],"little":[11,93],"marketing":[12],"is":[14,37,57,122,153],"done":[15],"in":[16,30,77,95,155,163],"early":[18],"stages":[19],"to":[23,42,80,144],"determine":[24],"degree":[26],"buyers'":[28],"interest":[29,94],"idea.":[34],"Concept":[35],"testing":[36,56,69,112,167],"a":[38,164],"technique":[40],"designed":[41],"provide":[43],"this":[44],"sort":[45],"early,":[47],"market\u2010based":[48],"input.":[49],"The":[50,139],"literature":[51],"and":[52,100,106],"theory":[53],"about":[54],"concept":[55,68,87,111,166],"oriented":[58],"towards":[59],"packaged":[60,137],"goods,":[61],"but":[62],"durable":[63,115,148],"goods":[64,116],"manufacturers":[65],"can":[66,83],"find":[67],"especially":[70],"useful.":[71],"There,":[72],"substantial":[74],"investment":[75],"involved":[76],"tooling":[79],"make":[81],"prototypes":[82],"be":[84],"saved":[85],"if":[86],"tests":[88],"future":[90],"buyers":[91],"have":[92],"product.":[97],"Albert":[98],"Page":[99],"Harold":[101],"Rosenbaum":[102],"describe":[103],"use":[107,152],"an":[109],"effective":[110],"procedure":[113,140],"for":[114,125],"by":[117],"Sunbeam":[118],"Appliance":[119],"Company":[120],"that":[121,131],"particularly":[123],"appropriate":[124],"presentation":[127],"concepts":[130],"are":[132],"more":[133],"complicated":[134],"than":[135],"consumer":[136],"goods.":[138],"has":[141],"wide":[142],"applicability":[143],"other":[145],"types":[146],"products,":[149],"so":[150],"its":[151,161],"illustrated":[154],"detail":[156],"with":[157],"description":[159],"application":[162],"complete":[165],"study.":[168]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":7}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2016-06-24T00:00:00"}
