{"id":"https://openalex.org/W2027417755","doi":"https://doi.org/10.1080/19376529.2011.615773","title":"Does Background Music Really Help Radio Commercials? The Effect of Involvement on Ad Recall","display_name":"Does Background Music Really Help Radio Commercials? The Effect of Involvement on Ad Recall","publication_year":2011,"publication_date":"2011-10-31","ids":{"openalex":"https://openalex.org/W2027417755","doi":"https://doi.org/10.1080/19376529.2011.615773","mag":"2027417755"},"language":"en","primary_location":{"id":"doi:10.1080/19376529.2011.615773","doi":"https://doi.org/10.1080/19376529.2011.615773","is_oa":false,"landing_page_url":"https://doi.org/10.1080/19376529.2011.615773","pdf_url":null,"source":{"id":"https://openalex.org/S184800087","display_name":"Journal of Radio & Audio Media","issn_l":"1937-6529","issn":["1937-6529","1937-6537"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Radio & Audio Media","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005408997","display_name":"Andrew Sharma","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I9364636","display_name":"Salisbury University","ror":"https://ror.org/029gwvs11","country_code":"US","type":"education","lineage":["https://openalex.org/I9364636"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Andrew Sharma","raw_affiliation_strings":["Salisbury University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Salisbury University","institution_ids":["https://openalex.org/I9364636"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5005408997"],"corresponding_institution_ids":["https://openalex.org/I9364636"],"apc_list":null,"apc_paid":null,"fwci":0.696,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.84214842,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":"18","issue":"2","first_page":"158","last_page":"175"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7573000192642212,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7573000192642212,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13321","display_name":"Radio, Podcasts, and Digital Media","score":0.13510000705718994,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.020500000566244125,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/background-music","display_name":"background music","score":0.9879999756813049},{"id":"https://openalex.org/keywords/radio-advertising","display_name":"radio advertising","score":0.9890000224113464},{"id":"https://openalex.org/keywords/advertising-recall","display_name":"advertising recall","score":0.9559999704360962},{"id":"https://openalex.org/keywords/consumer-involvement","display_name":"consumer involvement","score":0.7450000047683716},{"id":"https://openalex.org/keywords/free-recall","display_name":"free recall","score":0.9330000281333923},{"id":"https://openalex.org/keywords/aided-recall","display_name":"aided recall","score":0.9919999837875366},{"id":"https://openalex.org/keywords/music-programs","display_name":"music programs","score":0.5590000152587891}],"concepts":[{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.8985155820846558},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5677475333213806},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.513286292552948},{"id":"https://openalex.org/C2994466296","wikidata":"https://www.wikidata.org/wiki/Q1555508","display_name":"Radio program","level":2,"score":0.44179368019104004},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.21741363406181335},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1552417278289795},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.053811997175216675},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/19376529.2011.615773","doi":"https://doi.org/10.1080/19376529.2011.615773","is_oa":false,"landing_page_url":"https://doi.org/10.1080/19376529.2011.615773","pdf_url":null,"source":{"id":"https://openalex.org/S184800087","display_name":"Journal of Radio & Audio Media","issn_l":"1937-6529","issn":["1937-6529","1937-6537"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Radio & Audio Media","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":82,"referenced_works":["https://openalex.org/W131877270","https://openalex.org/W398777897","https://openalex.org/W571989929","https://openalex.org/W584649233","https://openalex.org/W600619147","https://openalex.org/W624184069","https://openalex.org/W648467605","https://openalex.org/W1493288336","https://openalex.org/W1497666128","https://openalex.org/W1512086006","https://openalex.org/W1555818089","https://openalex.org/W1966747815","https://openalex.org/W1972536647","https://openalex.org/W1974065322","https://openalex.org/W1975987926","https://openalex.org/W1982343866","https://openalex.org/W1985525703","https://openalex.org/W1987590563","https://openalex.org/W1996032419","https://openalex.org/W1997101348","https://openalex.org/W1997265024","https://openalex.org/W2000253503","https://openalex.org/W2002986747","https://openalex.org/W2004753230","https://openalex.org/W2009919835","https://openalex.org/W2011023586","https://openalex.org/W2013372156","https://openalex.org/W2021625970","https://openalex.org/W2040945568","https://openalex.org/W2044751473","https://openalex.org/W2051084494","https://openalex.org/W2057172983","https://openalex.org/W2059616992","https://openalex.org/W2061335721","https://openalex.org/W2063010044","https://openalex.org/W2063967598","https://openalex.org/W2067736329","https://openalex.org/W2085465914","https://openalex.org/W2086700231","https://openalex.org/W2087637242","https://openalex.org/W2096648510","https://openalex.org/W2097247585","https://openalex.org/W2099342631","https://openalex.org/W2102598266","https://openalex.org/W2104953985","https://openalex.org/W2105107653","https://openalex.org/W2108307317","https://openalex.org/W2115267445","https://openalex.org/W2128603092","https://openalex.org/W2130995195","https://openalex.org/W2132410536","https://openalex.org/W2142854928","https://openalex.org/W2146562990","https://openalex.org/W2147456765","https://openalex.org/W2161897739","https://openalex.org/W2169520217","https://openalex.org/W2322236506","https://openalex.org/W2327394301","https://openalex.org/W2334437668","https://openalex.org/W2408975392","https://openalex.org/W2413313332","https://openalex.org/W2414264648","https://openalex.org/W2414435682","https://openalex.org/W2414553847","https://openalex.org/W2415178213","https://openalex.org/W2416042885","https://openalex.org/W2595519040","https://openalex.org/W2781677421","https://openalex.org/W2795756599","https://openalex.org/W2902225836","https://openalex.org/W2907065981","https://openalex.org/W3021175004","https://openalex.org/W3023173924","https://openalex.org/W3112440967","https://openalex.org/W3216657619","https://openalex.org/W4239544444","https://openalex.org/W4285719527","https://openalex.org/W4300197551","https://openalex.org/W4414080276","https://openalex.org/W6681067012","https://openalex.org/W6681758697","https://openalex.org/W6714287646"],"related_works":["https://openalex.org/W2002986747","https://openalex.org/W1224394677","https://openalex.org/W1504457657","https://openalex.org/W2088879002","https://openalex.org/W2131005588","https://openalex.org/W3113919934","https://openalex.org/W2021260640","https://openalex.org/W2229910931","https://openalex.org/W4245902549","https://openalex.org/W2169482050"],"abstract_inverted_index":{"This":[0],"study":[1],"tested":[2],"the":[3,9,25,32,41,48,66,73,77,89,92],"effects":[4],"of":[5,11,38,91],"background":[6,29,45],"music":[7,30,46,49,67],"on":[8,88],"recall":[10,17,90],"radio":[12],"commercials.":[13,93],"Free":[14],"and":[15,80],"aided":[16],"were":[18],"significantly":[19],"higher":[20],"for":[21],"subjects":[22,39],"who":[23],"heard":[24],"commercials":[26,42],"containing":[27,43],"no":[28,44],"in":[31,47,59],"talk":[33,78],"program":[34,68,79],"compared":[35,71],"to":[36,55,72,83],"that":[37],"hearing":[40],"program.":[50],"Furthermore,":[51],"involvement":[52,63,74],"level":[53,64,75],"appears":[54],"be":[56],"a":[57,85],"factor":[58],"influencing":[60],"recall.":[61],"The":[62],"with":[65,76],"was":[69],"low":[70],"this":[81],"seems":[82],"have":[84],"mitigating":[86],"effect":[87]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}