{"id":"https://openalex.org/W2026700152","doi":null,"title":"Opakowanie jako element strategii produktu w marketingu","display_name":"Opakowanie jako element strategii produktu w marketingu","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W2026700152","mag":"2026700152"},"language":"pl","primary_location":{"id":"mag:2026700152","doi":null,"is_oa":false,"landing_page_url":"http://agro.icm.edu.pl/agro/element/bwmeta1.element.agro-167c420a-b9fc-4367-9f84-8d0c56e8ba4e","pdf_url":null,"source":{"id":"https://openalex.org/S4210202480","display_name":"Problemy Jako\u015bci","issn_l":"0137-8651","issn":["0137-8651","2449-9862"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","poland-40"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Problemy Jako\u015bci","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065613288","display_name":"Anita Fajczak-Kowalska","orcid":"https://orcid.org/0000-0002-5347-9735","observed_orcids":["https://orcid.org/0000-0002-5347-9735"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anita Fajczak-Kowalska","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-5347-9735","affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Anna Sowi\u0144ska","orcid":"https://orcid.org/0000-0001-5319-5057","observed_orcids":["https://orcid.org/0000-0001-5319-5057"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anna Sowi\u0144ska","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-5319-5057","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5011505817","display_name":"Piotr Wolankiewicz","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Piotr Wolankiewicz","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7131,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.83527607,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"44","issue":"09","first_page":"17","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/packaging","display_name":"packaging","score":0.9359999895095825},{"id":"https://openalex.org/keywords/product-strategy","display_name":"product strategy","score":0.9710000157356262},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.6110000014305115},{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.6010000109672546},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.4169999957084656}],"concepts":[{"id":"https://openalex.org/C200288055","wikidata":"https://www.wikidata.org/wiki/Q2621792","display_name":"Element (criminal law)","level":2,"score":0.5227518081665039},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.351380854845047},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.31642866134643555},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2026700152","doi":null,"is_oa":false,"landing_page_url":"http://agro.icm.edu.pl/agro/element/bwmeta1.element.agro-167c420a-b9fc-4367-9f84-8d0c56e8ba4e","pdf_url":null,"source":{"id":"https://openalex.org/S4210202480","display_name":"Problemy Jako\u015bci","issn_l":"0137-8651","issn":["0137-8651","2449-9862"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","poland-40"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Problemy Jako\u015bci","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W31183041","https://openalex.org/W782064319"],"related_works":["https://openalex.org/W806980826","https://openalex.org/W950954184","https://openalex.org/W2549784210","https://openalex.org/W1038518640","https://openalex.org/W1023961453","https://openalex.org/W825973972","https://openalex.org/W1560681789","https://openalex.org/W7004779445","https://openalex.org/W801037062","https://openalex.org/W2906967409"],"abstract_inverted_index":null,"counts_by_year":[{"year":2015,"cited_by_count":1}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
