{"id":"https://openalex.org/W2026436739","doi":"https://doi.org/10.1108/03090560610669982","title":"Internal brand building and structuration: the role of leadership","display_name":"Internal brand building and structuration: the role of leadership","publication_year":2006,"publication_date":"2006-07-01","ids":{"openalex":"https://openalex.org/W2026436739","doi":"https://doi.org/10.1108/03090560610669982","mag":"2026436739"},"language":"en","primary_location":{"id":"doi:10.1108/03090560610669982","doi":"https://doi.org/10.1108/03090560610669982","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560610669982","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061470462","display_name":"Christine Vallaster","orcid":"https://orcid.org/0000-0002-4825-2093","observed_orcids":["https://orcid.org/0000-0002-4825-2093"]},"institutions":[{"id":"https://openalex.org/I200763008","display_name":"Justus-Liebig-Universit\u00e4t Gie\u00dfen","ror":"https://ror.org/033eqas34","country_code":"DE","type":"education","lineage":["https://openalex.org/I200763008"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Christine Vallaster","raw_affiliation_strings":["Marketing Department, University of Giessen, Giessen, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing Department, University of Giessen, Giessen, Germany","institution_ids":["https://openalex.org/I200763008"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007289920","display_name":"Leslie de Chernatony","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79619799","display_name":"University of Birmingham","ror":"https://ror.org/03angcq70","country_code":"GB","type":"education","lineage":["https://openalex.org/I79619799"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Leslie de Chernatony","raw_affiliation_strings":["Birmingham Business School, The University of Birmingham, Edgbaston, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Birmingham Business School, The University of Birmingham, Edgbaston, UK","institution_ids":["https://openalex.org/I79619799"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":27.4226,"has_fulltext":false,"cited_by_count":316,"citation_normalized_percentile":{"value":0.99253923,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"40","issue":"7/8","first_page":"761","last_page":"784"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9258000254631042,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9258000254631042,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.017000000923871994,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13803","display_name":"Organizational Strategy and Culture","score":0.01600000075995922,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/leadership","display_name":"leadership","score":0.7590000033378601},{"id":"https://openalex.org/keywords/organizational-structure","display_name":"organizational structure","score":0.6430000066757202},{"id":"https://openalex.org/keywords/corporate-identity","display_name":"corporate identity","score":0.6819999814033508},{"id":"https://openalex.org/keywords/brand-ambassadors","display_name":"brand ambassadors","score":0.6859999895095825},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.6779999732971191},{"id":"https://openalex.org/keywords/social-change","display_name":"social change","score":0.5139999985694885},{"id":"https://openalex.org/keywords/employee-behavior","display_name":"employee behavior","score":0.4399999976158142},{"id":"https://openalex.org/keywords/corporate-branding","display_name":"corporate branding","score":0.5770000219345093},{"id":"https://openalex.org/keywords/stability-and-change","display_name":"stability and change","score":0.6110000014305115}],"concepts":[{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.699565589427948},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6855117082595825},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5676461458206177},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.503947913646698},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4622504413127899},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4467839300632477},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.4417743682861328},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4408056139945984},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.42671650648117065},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3947877883911133},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3326804041862488},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.1980184018611908},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1558070182800293},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.132740318775177},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/03090560610669982","doi":"https://doi.org/10.1108/03090560610669982","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560610669982","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},{"id":"pmh:oai:pure.atira.dk:openaire_cris_publications/5395a797-8662-461f-83fe-adfff3538d2b","doi":null,"is_oa":false,"landing_page_url":"https://research.birmingham.ac.uk/en/publications/5395a797-8662-461f-83fe-adfff3538d2b","pdf_url":null,"source":{"id":"https://openalex.org/S4306402634","display_name":"University of Birmingham Research Portal (University of Birmingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79619799","host_organization_name":"University of Birmingham","host_organization_lineage":["https://openalex.org/I79619799"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Vallaster, C & de Chernatony, L 2006, 'Internal brand building and structuration: the role of leadership', European Journal of Marketing, vol. 40, no. 7/8, pp. 761-784. https://doi.org/10.1108/03090560610669982","raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":88,"referenced_works":["https://openalex.org/W42160320","https://openalex.org/W115394847","https://openalex.org/W140831681","https://openalex.org/W173368734","https://openalex.org/W174463511","https://openalex.org/W176131565","https://openalex.org/W371394028","https://openalex.org/W613978994","https://openalex.org/W618744928","https://openalex.org/W633950061","https://openalex.org/W650130533","https://openalex.org/W655721147","https://openalex.org/W1511554945","https://openalex.org/W1515587369","https://openalex.org/W1515810707","https://openalex.org/W1519024795","https://openalex.org/W1520041106","https://openalex.org/W1525345428","https://openalex.org/W1536880521","https://openalex.org/W1555971822","https://openalex.org/W1556808170","https://openalex.org/W1565152465","https://openalex.org/W1585054578","https://openalex.org/W1598704427","https://openalex.org/W1741321747","https://openalex.org/W1823814332","https://openalex.org/W1937155619","https://openalex.org/W1965305714","https://openalex.org/W1969884721","https://openalex.org/W1973740440","https://openalex.org/W1980554019","https://openalex.org/W1983377607","https://openalex.org/W1989516431","https://openalex.org/W2006465667","https://openalex.org/W2008755386","https://openalex.org/W2011524692","https://openalex.org/W2017640419","https://openalex.org/W2020026824","https://openalex.org/W2020686697","https://openalex.org/W2022786786","https://openalex.org/W2024562877","https://openalex.org/W2037054152","https://openalex.org/W2037955438","https://openalex.org/W2041032103","https://openalex.org/W2044149056","https://openalex.org/W2047008475","https://openalex.org/W2048023277","https://openalex.org/W2052779143","https://openalex.org/W2067568365","https://openalex.org/W2072731370","https://openalex.org/W2073304513","https://openalex.org/W2076041129","https://openalex.org/W2078555816","https://openalex.org/W2079695567","https://openalex.org/W2083174051","https://openalex.org/W2085811205","https://openalex.org/W2085979943","https://openalex.org/W2091915526","https://openalex.org/W2093181819","https://openalex.org/W2095186829","https://openalex.org/W2096432098","https://openalex.org/W2107426298","https://openalex.org/W2121321619","https://openalex.org/W2123656148","https://openalex.org/W2144141911","https://openalex.org/W2146468089","https://openalex.org/W2158517811","https://openalex.org/W2172225737","https://openalex.org/W2272213790","https://openalex.org/W2322262716","https://openalex.org/W2397461803","https://openalex.org/W2594598485","https://openalex.org/W2726531786","https://openalex.org/W2790841064","https://openalex.org/W2988078204","https://openalex.org/W2999158853","https://openalex.org/W4210585234","https://openalex.org/W4230017234","https://openalex.org/W4239268392","https://openalex.org/W4245843444","https://openalex.org/W4248499666","https://openalex.org/W4254699952","https://openalex.org/W4291214035","https://openalex.org/W4297834373","https://openalex.org/W4388151816","https://openalex.org/W6927131930","https://openalex.org/W7046275522","https://openalex.org/W7055595478"],"related_works":["https://openalex.org/W1918914955","https://openalex.org/W2956123349","https://openalex.org/W2141487195","https://openalex.org/W2948660458","https://openalex.org/W6982619566","https://openalex.org/W7029836720","https://openalex.org/W7220631686","https://openalex.org/W2940659454","https://openalex.org/W7099017509","https://openalex.org/W2141601996"],"abstract_inverted_index":{"Purpose":[0],"The":[1,37,67,105,126,196],"paper":[2,68,127,197,224],"aims":[3,39],"to":[4,40,188,229],"clarify":[5],"the":[6,19,32,42,63,75,154,163,168,174,178,190,201,208,216],"relationship":[7],"between":[8,162,218],"organisational":[9],"structures":[10,166],"and":[11,23,26,55,85,94,101,119,160,167,213,220],"individual":[12],"brand":[13,34,113,139,206],"supporting":[14],"behaviour.":[15],"It":[16,141],"proposes":[17],"modelling":[18],"social":[20],"transformation":[21],"process":[22],"outlining":[24],"why":[25],"how":[27,132,231],"leadership":[28],"is":[29,59,134],"important":[30],"throughout":[31],"internal":[33,117,138],"building":[35],"process.":[36],"study":[38,73,230],"expand":[41],"domain":[43],"of":[44,52,78,116,121,156,173,203,210],"corporate":[45,102,157,164],"branding":[46,64,165],"by":[47,109],"including":[48,81,112],"a":[49,99,204],"broader":[50],"range":[51],"human":[53],"resource":[54],"leadership\u2010related":[56],"aspects":[57],"than":[58],"normally":[60],"found":[61],"in":[62],"literature.":[65],"Design/methodology/approach":[66],"opted":[69],"for":[70,200,214],"an":[71,226],"exploratory":[72],"using":[74],"open\u2010ended":[76],"approach":[77],"grounded":[79],"theory,":[80],"30":[82],"depth":[83],"interviews":[84],"one":[86],"expert":[87],"group":[88],"discussion":[89],"with":[90],"employees":[91],"representing":[92],"middle":[93],"senior":[95],"management":[96],"having":[97],"mainly":[98],"marketing":[100],"communications":[103],"background.":[104],"data":[106],"were":[107],"complemented":[108],"documentary":[110],"analysis,":[111],"documents,":[114],"descriptions":[115],"processes,":[118],"copies":[120],"employee":[122],"magazine":[123],"articles.":[124],"Findings":[125],"provides":[128],"empirical":[129],"insights":[130],"about":[131,136],"change":[133],"brought":[135],"during":[137],"building.":[140],"suggests":[142],"that":[143],"successful":[144],"leaders":[145],"act":[146],"as":[147],"\u201cintegrating":[148],"forces\u201d":[149],"on":[150],"two":[151],"levels:":[152],"integrating":[153],"elements":[155],"identity":[158],"structures,":[159],"mediating":[161],"individual.":[169],"Research":[170],"limitations/implications":[171],"Because":[172],"chosen":[175],"research":[176,179],"approach,":[177],"results":[180],"may":[181],"lack":[182],"generalisability.":[183],"Therefore,":[184],"researchers":[185],"are":[186],"encouraged":[187],"test":[189],"proposed":[191],"propositions":[192],"further.":[193],"Practical":[194],"implications":[195,199],"includes":[198],"development":[202,209],"powerful":[205],"image,":[207],"\u201cbrand":[211],"ambassadors\u201d":[212],"managing":[215],"balance":[217],"stability":[219],"change.":[221],"Originality/value":[222],"This":[223],"fulfils":[225],"identified":[227],"need":[228],"brand\u2010supportive":[232],"behaviour":[233],"can":[234],"be":[235],"enabled.":[236]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":11},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":12},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":16},{"year":2020,"cited_by_count":9},{"year":2019,"cited_by_count":24},{"year":2018,"cited_by_count":22},{"year":2017,"cited_by_count":13},{"year":2016,"cited_by_count":21},{"year":2015,"cited_by_count":21},{"year":2014,"cited_by_count":22},{"year":2013,"cited_by_count":35},{"year":2012,"cited_by_count":27}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
