{"id":"https://openalex.org/W2025908736","doi":"https://doi.org/10.1080/713852114","title":"A Paid Radio Advertising Campaign to Promote Parent-Child Communication about Alcohol","display_name":"A Paid Radio Advertising Campaign to Promote Parent-Child Communication about Alcohol","publication_year":2003,"publication_date":"2003-09-01","ids":{"openalex":"https://openalex.org/W2025908736","doi":"https://doi.org/10.1080/713852114","mag":"2025908736","pmid":"https://pubmed.ncbi.nlm.nih.gov/14530150"},"language":"en","primary_location":{"id":"doi:10.1080/713852114","doi":"https://doi.org/10.1080/713852114","is_oa":false,"landing_page_url":"https://doi.org/10.1080/713852114","pdf_url":null,"source":{"id":"https://openalex.org/S27931387","display_name":"Journal of Health Communication","issn_l":"1081-0730","issn":["1081-0730","1087-0415"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-2","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Health Communication","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039787357","display_name":"Pamela J. Surkan","orcid":"https://orcid.org/0000-0002-0334-5931","observed_orcids":["https://orcid.org/0000-0002-0334-5931"]},"institutions":[{"id":"https://openalex.org/I136199984","display_name":"Harvard University","ror":"https://ror.org/03vek6s52","country_code":"US","type":"education","lineage":["https://openalex.org/I136199984"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"PAMELA J. SURKAN","raw_affiliation_strings":["Department of Health and Social Behavior, Harvard School of Public Health, Boston, Massachusetts 02118, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Health and Social Behavior, Harvard School of Public Health, Boston, Massachusetts 02118, USA","institution_ids":["https://openalex.org/I136199984"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051505726","display_name":"William DeJong","orcid":"https://orcid.org/0000-0003-4964-0466","observed_orcids":["https://orcid.org/0000-0003-4964-0466"]},"institutions":[{"id":"https://openalex.org/I111088046","display_name":"Boston University","ror":"https://ror.org/05qwgg493","country_code":"US","type":"education","lineage":["https://openalex.org/I111088046"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"WILLIAM DEJONG","raw_affiliation_strings":["Department of Social and Behavioral Sciences, Boston University, School of Public Health, Boston, Massachusetts, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Social and Behavioral Sciences, Boston University, School of Public Health, Boston, Massachusetts, USA","institution_ids":["https://openalex.org/I111088046"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005203544","display_name":"Kathleen Herr-Zaya","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1337960435","display_name":"Massachusetts Department of Public Health","ror":"https://ror.org/050c9qp51","country_code":"US","type":"government","lineage":["https://openalex.org/I1337960435","https://openalex.org/I402481858"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"KATHLEEN M. HERR-ZAYA","raw_affiliation_strings":["Bureau of Substance Abuse Services, Massachusetts Department of Public Health, Boston, Massachusetts, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bureau of Substance Abuse Services, Massachusetts Department of Public Health, Boston, Massachusetts, USA","institution_ids":["https://openalex.org/I1337960435"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050385213","display_name":"Mayra Rodriguez\u2010Howard","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1337960435","display_name":"Massachusetts Department of Public Health","ror":"https://ror.org/050c9qp51","country_code":"US","type":"government","lineage":["https://openalex.org/I1337960435","https://openalex.org/I402481858"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"MAYRA RODRIGUEZ-HOWARD","raw_affiliation_strings":["Formerly with the Bureau of Substance Abuse Services, Massachusetts Department of Public Health, Massachusetts, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Formerly with the Bureau of Substance Abuse Services, Massachusetts Department of Public Health, Massachusetts, USA","institution_ids":["https://openalex.org/I1337960435"]}]},{"author_position":"last","author":{"id":null,"display_name":"KEVIN FAY","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"KEVIN FAY","raw_affiliation_strings":["Formerly with Arnold Communications, Inc., Boston, Massachusetts, USA, now with Critical Insights, Portland, ME"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Formerly with Arnold Communications, Inc., Boston, Massachusetts, USA, now with Critical Insights, Portland, ME","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7016,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.73108011,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"8","issue":"5","first_page":"489","last_page":"495"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10043","display_name":"Substance Abuse Treatment and Outcomes","score":0.513700008392334,"subfield":{"id":"https://openalex.org/subfields/2713","display_name":"Epidemiology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T10043","display_name":"Substance Abuse Treatment and Outcomes","score":0.513700008392334,"subfield":{"id":"https://openalex.org/subfields/2713","display_name":"Epidemiology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.454800009727478,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10327","display_name":"Adolescent Sexual and Reproductive Health","score":0.005799999926239252,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/parent-child-communication","display_name":"parent-child communication","score":0.7409999966621399},{"id":"https://openalex.org/keywords/adolescent-alcohol-use","display_name":"adolescent alcohol use","score":0.8809999823570251},{"id":"https://openalex.org/keywords/alcohol-prevention","display_name":"alcohol prevention","score":0.5270000100135803},{"id":"https://openalex.org/keywords/radio-advertising","display_name":"radio advertising","score":0.7760000228881836},{"id":"https://openalex.org/keywords/health-communication","display_name":"health communication","score":0.3919999897480011},{"id":"https://openalex.org/keywords/substance-abuse-services","display_name":"substance abuse services","score":0.5130000114440918}],"concepts":[{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.6253198981285095},{"id":"https://openalex.org/C2777483770","wikidata":"https://www.wikidata.org/wiki/Q3772637","display_name":"Alcohol advertising","level":4,"score":0.5948778986930847},{"id":"https://openalex.org/C2992395903","wikidata":"https://www.wikidata.org/wiki/Q814232","display_name":"Telephone survey","level":2,"score":0.5707839727401733},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5648090839385986},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.5190775394439697},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.45206061005592346},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.4402264952659607},{"id":"https://openalex.org/C526869908","wikidata":"https://www.wikidata.org/wiki/Q3298118","display_name":"Suicide prevention","level":3,"score":0.41193193197250366},{"id":"https://openalex.org/C3017944768","wikidata":"https://www.wikidata.org/wiki/Q1450463","display_name":"Poison control","level":2,"score":0.3787323832511902},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.325509250164032},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1214253306388855},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.108340322971344},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D000293","descriptor_name":"Adolescent","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D000328","descriptor_name":"Adult","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D000428","descriptor_name":"Alcohol Drinking","qualifier_ui":"Q000517","qualifier_name":"prevention & control","is_major_topic":true},{"descriptor_ui":"D000428","descriptor_name":"Alcohol Drinking","qualifier_ui":"Q000523","qualifier_name":"psychology","is_major_topic":false},{"descriptor_ui":"D002648","descriptor_name":"Child","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D003142","descriptor_name":"Communication","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D006293","descriptor_name":"Health Promotion","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":true},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008402","descriptor_name":"Mass Media","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008404","descriptor_name":"Massachusetts","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D010287","descriptor_name":"Parent-Child Relations","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D011845","descriptor_name":"Radio","qualifier_ui":"Q000706","qualifier_name":"statistics & numerical data","is_major_topic":true},{"descriptor_ui":"D015397","descriptor_name":"Program Evaluation","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D019538","descriptor_name":"Health Care Surveys","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D040241","descriptor_name":"Social Marketing","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true}],"locations_count":2,"locations":[{"id":"doi:10.1080/713852114","doi":"https://doi.org/10.1080/713852114","is_oa":false,"landing_page_url":"https://doi.org/10.1080/713852114","pdf_url":null,"source":{"id":"https://openalex.org/S27931387","display_name":"Journal of Health Communication","issn_l":"1081-0730","issn":["1081-0730","1087-0415"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-2","ki-jl-1","medline","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Health Communication","raw_type":"journal-article"},{"id":"pmid:14530150","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/14530150","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of health communication","raw_type":"Evaluation Study"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being","score":0.6240000128746033}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W1965648577"],"related_works":["https://openalex.org/W313932101","https://openalex.org/W2801179561","https://openalex.org/W2104559119","https://openalex.org/W2084597566","https://openalex.org/W4387912190","https://openalex.org/W2104002641","https://openalex.org/W3090715852","https://openalex.org/W3205723982","https://openalex.org/W7124685717","https://openalex.org/W2267652664"],"abstract_inverted_index":{"This":[0],"study":[1],"assessed":[2],"the":[3,21,57,95,99],"impact":[4],"of":[5,23,29,36,40,56,102],"a":[6,48],"paid":[7,103],"radio":[8],"commercial":[9,58],"designed":[10],"to":[11,72,89,106,109],"promote":[12],"parent-child":[13,63,84],"communication":[14],"about":[15,86,114],"alcohol":[16,87],"use":[17],"and":[18,76],"sponsored":[19],"by":[20],"Bureau":[22],"Substance":[24],"Abuse":[25],"Services,":[26],"Massachusetts":[27],"Department":[28],"Public":[30],"Health.":[31],"A":[32],"random-digit-dial":[33],"telephone":[34],"survey":[35],"parents":[37,108],"or":[38,82],"guardians":[39],"children":[41,69,113],"ages":[42],"10-17":[43],"years":[44],"was":[45],"conducted":[46],"after":[47],"four-week":[49],"advertising":[50],"flight.":[51],"Respondents":[52],"with":[53,74,111],"unassisted":[54],"recall":[55,94],"more":[59,77,83],"often":[60,78],"disagreed":[61],"that":[62],"discussion":[64],"is":[65],"useful":[66],"only":[67],"if":[68],"have":[70],"begun":[71],"experiment":[73],"alcohol,":[75],"reported":[79],"having":[80],"three":[81],"discussions":[85],"compared":[88],"those":[90],"who":[91],"did":[92],"not":[93],"commercial.":[96],"Findings":[97],"suggest":[98],"potential":[100],"benefit":[101],"media":[104],"campaigns":[105],"encourage":[107],"talk":[110],"their":[112],"alcohol.":[115]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}