{"id":"https://openalex.org/W2025601570","doi":"https://doi.org/10.1080/20932685.2014.907605","title":"An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook","display_name":"An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook","publication_year":2014,"publication_date":"2014-04-24","ids":{"openalex":"https://openalex.org/W2025601570","doi":"https://doi.org/10.1080/20932685.2014.907605","mag":"2025601570"},"language":"en","primary_location":{"id":"doi:10.1080/20932685.2014.907605","doi":"https://doi.org/10.1080/20932685.2014.907605","is_oa":false,"landing_page_url":"https://doi.org/10.1080/20932685.2014.907605","pdf_url":null,"source":{"id":"https://openalex.org/S2764400943","display_name":"Journal of Global Fashion Marketing","issn_l":"2093-2685","issn":["2093-2685","2325-4483"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","kci-registered","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Fashion Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035906587","display_name":"Chedia Dhaoui","orcid":"https://orcid.org/0000-0002-3691-3093","observed_orcids":["https://orcid.org/0000-0002-3691-3093"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Chedia Dhaoui","raw_affiliation_strings":["Insight Social Networks, Sydney, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Insight Social Networks, Sydney, Australia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5035906587"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":18.2245,"has_fulltext":false,"cited_by_count":107,"citation_normalized_percentile":{"value":0.98918586,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"5","issue":"3","first_page":"209","last_page":"222"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9556000232696533,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9556000232696533,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.04230000078678131,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/luxury-brands","display_name":"luxury brands","score":0.9950000047683716},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9049999713897705},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.7210000157356262},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":0.9929999709129333},{"id":"https://openalex.org/keywords/marketing-effectiveness","display_name":"marketing effectiveness","score":0.9620000123977661},{"id":"https://openalex.org/keywords/social-media-marketing-strategy","display_name":"social media marketing strategy","score":0.7860000133514404},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.41600000858306885}],"concepts":[{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.6753247976303101},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6476238965988159},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6467916369438171},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6421231031417847},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6390916109085083},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.5401365756988525},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4947158992290497},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4504835605621338},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.44515687227249146},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.4288780093193054},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.3619993031024933},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.06670650839805603},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/20932685.2014.907605","doi":"https://doi.org/10.1080/20932685.2014.907605","is_oa":false,"landing_page_url":"https://doi.org/10.1080/20932685.2014.907605","pdf_url":null,"source":{"id":"https://openalex.org/S2764400943","display_name":"Journal of Global Fashion Marketing","issn_l":"2093-2685","issn":["2093-2685","2325-4483"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","kci-registered","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Fashion Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:taf:rgfmxx:v:5:y:2014:i:3:p:209-222","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1080/20932685.2014.907605","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W99478053","https://openalex.org/W598966580","https://openalex.org/W1600903991","https://openalex.org/W1798060405","https://openalex.org/W1963164517","https://openalex.org/W1976748235","https://openalex.org/W1979472161","https://openalex.org/W1991997945","https://openalex.org/W1993919213","https://openalex.org/W1997254581","https://openalex.org/W2000150998","https://openalex.org/W2004255104","https://openalex.org/W2016384282","https://openalex.org/W2018269917","https://openalex.org/W2021572430","https://openalex.org/W2024958441","https://openalex.org/W2029485242","https://openalex.org/W2032016089","https://openalex.org/W2047114292","https://openalex.org/W2051237938","https://openalex.org/W2066774529","https://openalex.org/W2067245865","https://openalex.org/W2076127331","https://openalex.org/W2076552073","https://openalex.org/W2086157089","https://openalex.org/W2088988338","https://openalex.org/W2091550863","https://openalex.org/W2128144947","https://openalex.org/W2150605459","https://openalex.org/W2162241696","https://openalex.org/W2582743722","https://openalex.org/W3163512939","https://openalex.org/W4234542464","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W1798060405","https://openalex.org/W2965690404","https://openalex.org/W7014185235","https://openalex.org/W2800910436","https://openalex.org/W3134359925","https://openalex.org/W4313397807","https://openalex.org/W2622832323","https://openalex.org/W4207002096","https://openalex.org/W2689250444","https://openalex.org/W2116581207"],"abstract_inverted_index":{"Luxury":[0],"brands":[1],"have":[2],"embraced":[3],"the":[4,13,50],"social":[5,61,98],"media":[6,62,99],"era":[7],"through":[8],"marketing":[9,55,89,100],"communications":[10],"pointing":[11],"out":[12],"particular":[14],"attributes":[15],"of":[16,52,67,78],"luxury":[17,53,69,85,105],"such":[18],"as":[19,28,30],"high":[20,38],"quality,":[21],"rich":[22],"pedigree,":[23],"rarity,":[24],"personality":[25],"and":[26,36,88,95],"placement,":[27],"well":[29],"using":[31],"public":[32,34],"relations,":[33],"figures":[35],"typically":[37],"pricing,":[39],"to":[40,93,102],"drive":[41],"consumer":[42,58],"engagement.":[43],"This":[44],"paper":[45],"provides":[46],"empirical":[47,65],"findings":[48,77],"about":[49],"effectiveness":[51],"brand":[54,86],"in":[56],"driving":[57],"engagement":[59],"on":[60,91],"platforms.":[63],"An":[64],"study":[66,80],"52":[68],"brands'":[70],"Facebook":[71],"pages":[72],"has":[73],"been":[74],"conducted.":[75],"The":[76],"this":[79],"provide":[81],"valuable":[82],"guidance":[83],"for":[84],"managers":[87],"researchers":[90],"how":[92],"formulate":[94],"implement":[96],"effective":[97],"strategies":[101],"leverage":[103],"their":[104],"brand's":[106],"potential.":[107]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":13},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":11},{"year":2021,"cited_by_count":14},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":9},{"year":2018,"cited_by_count":9},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":8},{"year":2015,"cited_by_count":8},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}