{"id":"https://openalex.org/W2022460466","doi":"https://doi.org/10.1177/107769589505000106","title":"Advertising and Marketing in Cross-Functional Instruction","display_name":"Advertising and Marketing in Cross-Functional Instruction","publication_year":1995,"publication_date":"1995-03-01","ids":{"openalex":"https://openalex.org/W2022460466","doi":"https://doi.org/10.1177/107769589505000106","mag":"2022460466"},"language":"en","primary_location":{"id":"doi:10.1177/107769589505000106","doi":"https://doi.org/10.1177/107769589505000106","is_oa":false,"landing_page_url":"https://doi.org/10.1177/107769589505000106","pdf_url":null,"source":{"id":"https://openalex.org/S2764742061","display_name":"Journalism & Mass Communication Educator","issn_l":"0022-5517","issn":["0022-5517","1077-6958","2161-4326"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journalism &amp; Mass Communication Educator","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034511106","display_name":"Debbie M. Treise","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Debbie Treise","raw_affiliation_strings":["University of Florida"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Florida","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034921989","display_name":"David W. Schumann","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I75027704","display_name":"University of Tennessee at Knoxville","ror":"https://ror.org/020f3ap87","country_code":"US","type":"education","lineage":["https://openalex.org/I75027704"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"David Schumann","raw_affiliation_strings":["University of Tennessee","#N##TAB##TAB##TAB##TAB# University of Tennessee#N##TAB##TAB##TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Tennessee","institution_ids":["https://openalex.org/I75027704"]},{"raw_affiliation_string":"#N##TAB##TAB##TAB##TAB# University of Tennessee#N##TAB##TAB##TAB#","institution_ids":["https://openalex.org/I75027704"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5034511106"],"corresponding_institution_ids":["https://openalex.org/I33213144"],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.27220727,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"50","issue":"1","first_page":"48","last_page":"54"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9829000234603882,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9829000234603882,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13625","display_name":"Journalism and Media Studies","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0035000001080334187,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.6460000276565552},{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.9800000190734863},{"id":"https://openalex.org/keywords/journalism-education","display_name":"journalism education","score":0.8159999847412109},{"id":"https://openalex.org/keywords/interdisciplinary-teaching","display_name":"interdisciplinary teaching","score":0.515999972820282}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6508606672286987},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49444580078125},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3834525942802429},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3704529106616974}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/107769589505000106","doi":"https://doi.org/10.1177/107769589505000106","is_oa":false,"landing_page_url":"https://doi.org/10.1177/107769589505000106","pdf_url":null,"source":{"id":"https://openalex.org/S2764742061","display_name":"Journalism & Mass Communication Educator","issn_l":"0022-5517","issn":["0022-5517","1077-6958","2161-4326"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journalism &amp; Mass Communication Educator","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W77278594","https://openalex.org/W219828040","https://openalex.org/W258504601","https://openalex.org/W598830496","https://openalex.org/W1526003506","https://openalex.org/W1973917548","https://openalex.org/W1993889129","https://openalex.org/W2050547861","https://openalex.org/W3130903892","https://openalex.org/W4241766530"],"related_works":["https://openalex.org/W2000307310","https://openalex.org/W2049532048","https://openalex.org/W2035142206","https://openalex.org/W2992204351","https://openalex.org/W4250068269","https://openalex.org/W576804492","https://openalex.org/W2111839571","https://openalex.org/W2072606574","https://openalex.org/W2327260007","https://openalex.org/W4241493753"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
