{"id":"https://openalex.org/W2021728638","doi":"https://doi.org/10.1080/10941665.2011.627354","title":"The Effectiveness of Chef Endorsement in Restaurant Print Advertising: Do Respondents' Gender Stereotypes or Genders Matter?","display_name":"The Effectiveness of Chef Endorsement in Restaurant Print Advertising: Do Respondents' Gender Stereotypes or Genders Matter?","publication_year":2011,"publication_date":"2011-10-24","ids":{"openalex":"https://openalex.org/W2021728638","doi":"https://doi.org/10.1080/10941665.2011.627354","mag":"2021728638"},"language":"en","primary_location":{"id":"doi:10.1080/10941665.2011.627354","doi":"https://doi.org/10.1080/10941665.2011.627354","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10941665.2011.627354","pdf_url":null,"source":{"id":"https://openalex.org/S171614947","display_name":"Asia Pacific Journal of Tourism Research","issn_l":"1094-1665","issn":["1094-1665","1741-6507"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Tourism Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5039224802","display_name":"Hsiang-Fei Luoh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I114150738","display_name":"Fu Jen Catholic University","ror":"https://ror.org/04je98850","country_code":"TW","type":"education","lineage":["https://openalex.org/I114150738"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Hsiang-Fei Luoh","raw_affiliation_strings":["Fu Jen Catholic University","Department of Restaurant, Hotel and Institutional Management , Fu Jen Catholic University , No. 510, Chung Cheng Road, Hsinchuang Dist., New Taipei City , 24205 , Taiwan, ROC"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fu Jen Catholic University","institution_ids":["https://openalex.org/I114150738"]},{"raw_affiliation_string":"Department of Restaurant, Hotel and Institutional Management , Fu Jen Catholic University , No. 510, Chung Cheng Road, Hsinchuang Dist., New Taipei City , 24205 , Taiwan, ROC","institution_ids":["https://openalex.org/I114150738"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069441889","display_name":"Pei-Chun Lo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pei-Chun Lo","raw_affiliation_strings":["Technology and Science Institute of Northern Taiwan","Department of Food and Beverage Management , Technology and Science Institute of Northern Taiwan , No. 2, Xueyuan Rd., Beitou Dist., Taipei City , 112 , Taiwan, ROC"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Technology and Science Institute of Northern Taiwan","institution_ids":[]},{"raw_affiliation_string":"Department of Food and Beverage Management , Technology and Science Institute of Northern Taiwan , No. 2, Xueyuan Rd., Beitou Dist., Taipei City , 112 , Taiwan, ROC","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5039224802"],"corresponding_institution_ids":["https://openalex.org/I114150738"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.2536613,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"17","issue":"4","first_page":"416","last_page":"431"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.8759999871253967,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.8759999871253967,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03350000083446503,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0333000011742115,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/restaurant-advertising","display_name":"restaurant advertising","score":0.9179999828338623},{"id":"https://openalex.org/keywords/print-advertising","display_name":"print advertising","score":0.7429999709129333},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.8100000023841858},{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":0.949999988079071},{"id":"https://openalex.org/keywords/occupational-segregation","display_name":"occupational segregation","score":0.6620000004768372},{"id":"https://openalex.org/keywords/food-service-marketing","display_name":"food service marketing","score":0.34200000762939453}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7732735872268677},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6890627145767212},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6480088233947754},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4858071804046631},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3811894357204437},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.13286256790161133},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10941665.2011.627354","doi":"https://doi.org/10.1080/10941665.2011.627354","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10941665.2011.627354","pdf_url":null,"source":{"id":"https://openalex.org/S171614947","display_name":"Asia Pacific Journal of Tourism Research","issn_l":"1094-1665","issn":["1094-1665","1741-6507"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Tourism Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6025999784469604,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":72,"referenced_works":["https://openalex.org/W109192947","https://openalex.org/W152128647","https://openalex.org/W176921690","https://openalex.org/W751058865","https://openalex.org/W1496987828","https://openalex.org/W1536583674","https://openalex.org/W1559531574","https://openalex.org/W1561187545","https://openalex.org/W1573986733","https://openalex.org/W1872208264","https://openalex.org/W1963841157","https://openalex.org/W1972915807","https://openalex.org/W1995561053","https://openalex.org/W1995980441","https://openalex.org/W1999658889","https://openalex.org/W2002067858","https://openalex.org/W2004990581","https://openalex.org/W2006442259","https://openalex.org/W2008016541","https://openalex.org/W2012900610","https://openalex.org/W2014135516","https://openalex.org/W2021166829","https://openalex.org/W2030004553","https://openalex.org/W2035797588","https://openalex.org/W2035860906","https://openalex.org/W2036201466","https://openalex.org/W2037317159","https://openalex.org/W2044751473","https://openalex.org/W2050264491","https://openalex.org/W2052090535","https://openalex.org/W2054625851","https://openalex.org/W2056726912","https://openalex.org/W2071412573","https://openalex.org/W2078420891","https://openalex.org/W2082663766","https://openalex.org/W2086729174","https://openalex.org/W2087954644","https://openalex.org/W2090870084","https://openalex.org/W2092793310","https://openalex.org/W2094953554","https://openalex.org/W2097903300","https://openalex.org/W2097938207","https://openalex.org/W2110282444","https://openalex.org/W2110369094","https://openalex.org/W2116456350","https://openalex.org/W2117773294","https://openalex.org/W2123551388","https://openalex.org/W2124379907","https://openalex.org/W2126216359","https://openalex.org/W2142373496","https://openalex.org/W2153969487","https://openalex.org/W2156075972","https://openalex.org/W2157603628","https://openalex.org/W2158048766","https://openalex.org/W2159031456","https://openalex.org/W2176239760","https://openalex.org/W2316395656","https://openalex.org/W2320938771","https://openalex.org/W2321080391","https://openalex.org/W2332558102","https://openalex.org/W2332694823","https://openalex.org/W2338483434","https://openalex.org/W2342187983","https://openalex.org/W2412309951","https://openalex.org/W2576366811","https://openalex.org/W2736942778","https://openalex.org/W2902225836","https://openalex.org/W2912893111","https://openalex.org/W2990531823","https://openalex.org/W4250915023","https://openalex.org/W4285719527","https://openalex.org/W4301429599"],"related_works":["https://openalex.org/W3129205664","https://openalex.org/W2112101477","https://openalex.org/W2604801005","https://openalex.org/W2730271125","https://openalex.org/W4200529904","https://openalex.org/W3208081661","https://openalex.org/W3038501388","https://openalex.org/W7096407868","https://openalex.org/W2113546167","https://openalex.org/W4404765375"],"abstract_inverted_index":{"The":[0,117],"decrease":[1],"in":[2,22,31],"occupational":[3],"segregation":[4],"between":[5],"the":[6,25,28,37,51,55,58,61,64,68,76,90,96,110,114,139,145,148],"genders":[7,45,74,141],"indicates":[8],"a":[9,100,103,124,130],"need":[10],"to":[11,108],"reposition":[12],"traditionally":[13],"gender-based":[14],"customer":[15],"services.":[16],"This":[17],"study":[18],"examines":[19],"advertising":[20,62],"effectiveness":[21,59,122],"terms":[23],"of":[24,27,39,60,95,106,113,147],"gender":[26,41,53,71,91],"chef":[29,70],"endorser":[30],"restaurant":[32],"advertisements,":[33],"and":[34,43,67,73],"also":[35],"explores":[36],"influence":[38],"respondents'":[40,44,69,140],"stereotypes":[42,72],"on":[46],"perceived":[47],"effectiveness.":[48,116],"We":[49,98],"used":[50],"chef's":[52],"as":[54,63,75,81],"independent":[56],"variable,":[57,66],"dependent":[65],"moderating":[77],"variables.":[78],"Using":[79],"consumers":[80],"respondents,":[82],"an":[83],"experimental":[84],"design":[85],"was":[86,136],"conducted":[87],"which":[88],"varied":[89],"(female":[92],"vs.":[93],"male)":[94],"chefs.":[97],"prepared":[99],"questionnaire":[101],"with":[102,123],"sample":[104],"size":[105],"422":[107],"investigate":[109],"consumer's":[111],"perception":[112,146],"adverts'":[115],"results":[118],"indicated":[119],"better":[120],"endorsement":[121],"middle-aged":[125],"male":[126],"chef,":[127],"rather":[128],"than":[129],"middle-aged/young":[131],"female":[132],"chef.":[133],"Furthermore,":[134],"it":[135],"found":[137],"that":[138],"could":[142],"further":[143],"moderate":[144],"advertising.":[149]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2019,"cited_by_count":4},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
