{"id":"https://openalex.org/W201890186","doi":"https://doi.org/10.1007/978-3-642-04214-0_2","title":"Basics of Ingredient Branding","display_name":"Basics of Ingredient Branding","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W201890186","doi":"https://doi.org/10.1007/978-3-642-04214-0_2","mag":"201890186"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-642-04214-0_2","doi":"https://doi.org/10.1007/978-3-642-04214-0_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-04214-0_2","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ingredient Branding","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4244138589","display_name":"Ingredient Branding"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001048299","display_name":"Philip Kotler","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I111979921","display_name":"Northwestern University","ror":"https://ror.org/000e0be47","country_code":"US","type":"education","lineage":["https://openalex.org/I111979921"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Philip Kotler","raw_affiliation_strings":["Kellogg Graduate School of Management, Northwestern University, Evanston, IL, 60208, USA","Northwestern University****"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kellogg Graduate School of Management, Northwestern University, Evanston, IL, 60208, USA","institution_ids":["https://openalex.org/I111979921"]},{"raw_affiliation_string":"Northwestern University****","institution_ids":["https://openalex.org/I111979921"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5017710433","display_name":"Waldemar Pfoertsch","orcid":"https://orcid.org/0000-0001-6124-2378","observed_orcids":["https://orcid.org/0000-0001-6124-2378"]},"institutions":[{"id":"https://openalex.org/I64175962","display_name":"China Europe International Business School","ror":"https://ror.org/00c3bg218","country_code":"CN","type":"education","lineage":["https://openalex.org/I64175962"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Waldemar Pfoertsch","raw_affiliation_strings":["China Europe International Business School, 699 Hongfeng Rd., Shanghai, 201206, China","China Europe International Business School"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"China Europe International Business School, 699 Hongfeng Rd., Shanghai, 201206, China","institution_ids":["https://openalex.org/I64175962"]},{"raw_affiliation_string":"China Europe International Business School","institution_ids":["https://openalex.org/I64175962"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5001048299"],"corresponding_institution_ids":["https://openalex.org/I111979921"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"15","last_page":"53"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5756999850273132,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5756999850273132,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3910999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0052999998442828655,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ingredient-branding","display_name":"ingredient branding","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.921999990940094},{"id":"https://openalex.org/keywords/intangible-assets","display_name":"intangible assets","score":0.8579999804496765},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.8709999918937683},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.9760000109672546},{"id":"https://openalex.org/keywords/brand-differentiation","display_name":"brand differentiation","score":0.6299999952316284},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.37400001287460327}],"concepts":[{"id":"https://openalex.org/C2780589914","wikidata":"https://www.wikidata.org/wiki/Q10675206","display_name":"Ingredient","level":2,"score":0.7647207379341125},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4336968660354614},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.1043519377708435},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.08713722229003906}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-642-04214-0_2","doi":"https://doi.org/10.1007/978-3-642-04214-0_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-642-04214-0_2","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ingredient Branding","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2068352014","https://openalex.org/W2738095446","https://openalex.org/W4244138589","https://openalex.org/W2568875052","https://openalex.org/W6930878967","https://openalex.org/W191729247","https://openalex.org/W3209012362","https://openalex.org/W7027954248","https://openalex.org/W4410875512","https://openalex.org/W2405419584"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}