{"id":"https://openalex.org/W2018708086","doi":"https://doi.org/10.1080/12297119.2010.9730187","title":"The Effects of Price Salience on Consumer Perception and Purchase Intentions","display_name":"The Effects of Price Salience on Consumer Perception and Purchase Intentions","publication_year":2010,"publication_date":"2010-06-01","ids":{"openalex":"https://openalex.org/W2018708086","doi":"https://doi.org/10.1080/12297119.2010.9730187","mag":"2018708086"},"language":"en","primary_location":{"id":"doi:10.1080/12297119.2010.9730187","doi":"https://doi.org/10.1080/12297119.2010.9730187","is_oa":false,"landing_page_url":"https://doi.org/10.1080/12297119.2010.9730187","pdf_url":null,"source":{"id":"https://openalex.org/S4210222223","display_name":"Journal of Global Academy of Marketing Science","issn_l":"1229-7119","issn":["1229-7119"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Academy of Marketing Science","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031814956","display_name":"David Martin-Consuegea","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79189158","display_name":"University of Castilla-La Mancha","ror":"https://ror.org/05r78ng12","country_code":"ES","type":"education","lineage":["https://openalex.org/I79189158"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"David Martin-Consuegea","raw_affiliation_strings":["University of Castilla-La Mancha, Spain Phone: +34-902-204-100 E-mail: David.Martin@uclm.es"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Castilla-La Mancha, Spain Phone: +34-902-204-100 E-mail: David.Martin@uclm.es","institution_ids":["https://openalex.org/I79189158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061550839","display_name":"\u00c1ngel Mill\u00e1n Campos","orcid":"https://orcid.org/0000-0002-9362-1513","observed_orcids":["https://orcid.org/0000-0002-9362-1513"]},"institutions":[{"id":"https://openalex.org/I79189158","display_name":"University of Castilla-La Mancha","ror":"https://ror.org/05r78ng12","country_code":"ES","type":"education","lineage":["https://openalex.org/I79189158"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Angel Millan","raw_affiliation_strings":["University of Castilla-La Mancha, Spain E-mail: Angel.Millan@uclm.es"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Castilla-La Mancha, Spain E-mail: Angel.Millan@uclm.es","institution_ids":["https://openalex.org/I79189158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017484752","display_name":"Estrella D\u00edaz","orcid":"https://orcid.org/0000-0002-3380-5847","observed_orcids":["https://orcid.org/0000-0002-3380-5847"]},"institutions":[{"id":"https://openalex.org/I79189158","display_name":"University of Castilla-La Mancha","ror":"https://ror.org/05r78ng12","country_code":"ES","type":"education","lineage":["https://openalex.org/I79189158"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Estrella Diaz","raw_affiliation_strings":["University of Castilla-La Mancha, Spain E-mail: Estrella.Diaz@uclm.es"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Castilla-La Mancha, Spain E-mail: Estrella.Diaz@uclm.es","institution_ids":["https://openalex.org/I79189158"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079365762","display_name":"Eunju Ko","orcid":"https://orcid.org/0000-0002-3130-5427","observed_orcids":["https://orcid.org/0000-0002-3130-5427"]},"institutions":[{"id":"https://openalex.org/I193775966","display_name":"Yonsei University","ror":"https://ror.org/01wjejq96","country_code":"KR","type":"education","lineage":["https://openalex.org/I193775966"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Eunju Ko","raw_affiliation_strings":["Yonsei University, E-mail: ejko@yonsei.ac.kr"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yonsei University, E-mail: ejko@yonsei.ac.kr","institution_ids":["https://openalex.org/I193775966"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9498,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.87972731,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"20","issue":"2","first_page":"149","last_page":"163"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price-salience","display_name":"price salience","score":0.9129999876022339},{"id":"https://openalex.org/keywords/price-presentation","display_name":"price presentation","score":0.6940000057220459},{"id":"https://openalex.org/keywords/price-promotions","display_name":"price promotions","score":0.5979999899864197},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.6800000071525574},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.5400000214576721},{"id":"https://openalex.org/keywords/deal-evaluation","display_name":"deal evaluation","score":0.4059999883174896},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.3499999940395355}],"concepts":[{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.6892808675765991},{"id":"https://openalex.org/C136714292","wikidata":"https://www.wikidata.org/wiki/Q1440683","display_name":"Framing effect","level":3,"score":0.6198066473007202},{"id":"https://openalex.org/C108154423","wikidata":"https://www.wikidata.org/wiki/Q1469792","display_name":"Salience (neuroscience)","level":2,"score":0.6089027523994446},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5885891914367676},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.5570992827415466},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5552195310592651},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5087724328041077},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49638253450393677},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.48097312450408936},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.3790663480758667},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37269896268844604},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24532684683799744},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1685260832309723},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.09836879372596741},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09314748644828796},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.0772048830986023},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C66938386","wikidata":"https://www.wikidata.org/wiki/Q633538","display_name":"Structural engineering","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1080/12297119.2010.9730187","doi":"https://doi.org/10.1080/12297119.2010.9730187","is_oa":false,"landing_page_url":"https://doi.org/10.1080/12297119.2010.9730187","pdf_url":null,"source":{"id":"https://openalex.org/S4210222223","display_name":"Journal of Global Academy of Marketing Science","issn_l":"1229-7119","issn":["1229-7119"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Academy of Marketing Science","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:taf:jgsmks:v:20:y:2010:i:2:p:149-163","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1080/12297119.2010.9730187","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:ruidera.uclm.es:10578/43831","doi":null,"is_oa":false,"landing_page_url":"https://hdl.handle.net/10578/43831","pdf_url":null,"source":{"id":"https://openalex.org/S4377196358","display_name":"RUIdeRA - Institutional University Repository (University of Castilla-La Mancha)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79189158","host_organization_name":"University of Castilla-La Mancha","host_organization_lineage":["https://openalex.org/I79189158"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":76,"referenced_works":["https://openalex.org/W1770446288","https://openalex.org/W1965202160","https://openalex.org/W1969778690","https://openalex.org/W1974065322","https://openalex.org/W1974644471","https://openalex.org/W1975635363","https://openalex.org/W1978157591","https://openalex.org/W1985100856","https://openalex.org/W1987402599","https://openalex.org/W1988826091","https://openalex.org/W1991484504","https://openalex.org/W1993957125","https://openalex.org/W1994001873","https://openalex.org/W1999082440","https://openalex.org/W1999972889","https://openalex.org/W2001745749","https://openalex.org/W2002121006","https://openalex.org/W2003629494","https://openalex.org/W2005419708","https://openalex.org/W2006795264","https://openalex.org/W2008751050","https://openalex.org/W2008769632","https://openalex.org/W2012293916","https://openalex.org/W2013569542","https://openalex.org/W2016625544","https://openalex.org/W2017679397","https://openalex.org/W2022092369","https://openalex.org/W2023852335","https://openalex.org/W2024997373","https://openalex.org/W2029850206","https://openalex.org/W2031538264","https://openalex.org/W2042677859","https://openalex.org/W2043551924","https://openalex.org/W2047901684","https://openalex.org/W2048168224","https://openalex.org/W2065472574","https://openalex.org/W2070142226","https://openalex.org/W2071502945","https://openalex.org/W2079713726","https://openalex.org/W2088788330","https://openalex.org/W2090656822","https://openalex.org/W2093623550","https://openalex.org/W2095232452","https://openalex.org/W2095429460","https://openalex.org/W2101215045","https://openalex.org/W2102730781","https://openalex.org/W2108110364","https://openalex.org/W2110879827","https://openalex.org/W2111224891","https://openalex.org/W2122912498","https://openalex.org/W2127045312","https://openalex.org/W2133469585","https://openalex.org/W2134286681","https://openalex.org/W2135839350","https://openalex.org/W2139947627","https://openalex.org/W2168368531","https://openalex.org/W2170319631","https://openalex.org/W2171266963","https://openalex.org/W2171735901","https://openalex.org/W2184175249","https://openalex.org/W2325520090","https://openalex.org/W2413700549","https://openalex.org/W2475556469","https://openalex.org/W2519525850","https://openalex.org/W2902225836","https://openalex.org/W2910086590","https://openalex.org/W3011865677","https://openalex.org/W3122723699","https://openalex.org/W3124346291","https://openalex.org/W4211108930","https://openalex.org/W4233552035","https://openalex.org/W4235678817","https://openalex.org/W4243801427","https://openalex.org/W4252749159","https://openalex.org/W4319308497","https://openalex.org/W4383905429"],"related_works":["https://openalex.org/W2086087865","https://openalex.org/W1969778690","https://openalex.org/W2095429460","https://openalex.org/W2018440282","https://openalex.org/W2279992707","https://openalex.org/W2786975500","https://openalex.org/W2950743456","https://openalex.org/W2090656822","https://openalex.org/W2029850206","https://openalex.org/W2078034182"],"abstract_inverted_index":{"Previous":[0],"studies":[1],"have":[2,156,483,530,649],"shown":[3],"that":[4,13,89,158,189,235,394,431,477,544,590],"retail":[5,118],"price":[6,16,36,44,68,131,233,241,263,283,308,419,558,593,617,626],"promotion":[7,17,69,108,284,294],"change":[8],"consumers'":[9,290,610],"purchase":[10,79,178,297,312,381,466,491,504,522,632],"behavior":[11,738],"and":[12,116,137,145,176,217,286,295,314,349,357,364,383,399,421,441,453,468,479,487,493,503,517,521,631,658,687,704,739],"retailers":[14,32,40,566,582],"use":[15],"more":[18,222,243,267,702],"frequently.":[19],"Keeping":[20],"constant":[21],"the":[22,76,87,97,104,107,128,165,174,208,212,253,269,281,293,300,305,322,326,371,403,407,411,449,456,459,607,623,635,664,680,711,721,729,733],"benefits":[23],"received":[24],"by":[25,164,199,652],"consumers,":[26],"there":[27],"are":[28,161,170,221],"several":[29,337],"ways":[30,72,601],"for":[31,639],"to":[33,75,86,93,127,167,172,194,197,211,224,238,251,275,320,369,390,397,418,429,447,454,552,575,599,613,616,718,727],"communicate":[34],"a":[35,43,67,151,226,240,343,391,415,438,507,587,653,668,692,700],"promotion.":[37],"For":[38],"example,":[39],"can":[41,605],"present":[42,331,584],"reduction":[45],"in":[46,70,124,207,325,573,602,645,732],"absolute":[47,348],"terms":[48,52],"($,":[49],"\u20ac),":[50],"percentage":[51],"(%),":[53],"or":[54],"some":[55],"combinations":[56],"of":[57,78,96,106,130,153,214,232,247,255,258,271,280,292,307,316,373,385,402,458,473,495,515,538,609,625,637,655,670,707],"these":[58],"two":[59],"methods":[60],"(Delia":[61],"Bitta":[62],"et":[63,141,184],"al.":[64,142,185],"1981).":[65],"Communicating":[66],"different":[71,94,256,278],"is":[73,250,274,571,596,725],"similar":[74,693],"framing":[77],"decisions":[80],"(Monroe":[81],"1990).":[82],"Framing":[83],"effects":[84,129,372,457,486,532,562,688,730],"refers":[85],"finding":[88],"subjects":[90],"respond":[91],"differently":[92],"descriptions":[95],"same":[98,282],"decision":[99],"question":[100],"(Frisch":[101],"1993).":[102,147],"Thus,":[103],"presentation":[105,132,309,375,559,627],"has":[109,560],"an":[110,332,577],"impact":[111],"on":[112,133,261,304,310,376,464,489,513,519,533,563,622,628,689],"consumer":[113,262,554,564,629,737],"deal":[114,134,159],"evaluation":[115,502,520],"hence":[117],"sales.":[119],"In":[120,148,318,340,661,709],"fact,":[121],"much":[122],"research":[123,249,450,475,540,638,647,665,734],"marketing":[125,154],"attests":[126],"perception":[135,315,384,494,514,630,740],"(Lichtenstein":[136],"Bearden":[138],"1989;":[139],"Urbany":[140],"1988;":[143],"Yadav":[144],"Monroe":[146],"this":[149,248,272,328,341,474,539,646,662],"sense,":[150,342,663],"number":[152,654],"researches":[155],"argued":[157],"perceptions":[160,291],"also":[162],"determined":[163,651],"degree":[166],"which":[168,187,569,603],"consumers":[169,220],"able":[171,193],"calculate":[173],"discounts":[175,198,215,551,585],"final":[177,592],"prices":[179,260],"accurately":[180],"(Estelami":[181],"2003a;":[182],"Morwitz":[183],"1998),":[186],"suggests":[188],"marketers":[190,604],"may":[191,648],"be":[192,266,696],"enhance":[195,606],"responses":[196,615],"improving":[200],"calculation":[201,205],"accuracy.":[202],"Consequently,":[203,556],"since":[204],"inaccuracies":[206],"aggregate":[209],"lead":[210],"underestimation":[213],"(Kim":[216],"Kramer":[218],"2006),":[219],"likely":[223],"appreciate":[225],"discounted":[227],"offer":[228,404],"following":[229],"deeper":[230],"processing":[231],"information":[234],"enables":[236],"them":[237],"evaluate":[239,398],"discount":[242,259,338,374,579,671],"accurately.":[244],"The":[245,471,535,642],"purpose":[246,270],"examine":[252,455],"effect":[254,306,512,570,624],"presentations":[257,482,672],"perceptions.":[264],"To":[265],"precise,":[268],"study":[273,621,694],"investigate":[276,370,600],"how":[277],"implementations":[279],"(semantic":[285],"visual":[287,480,527],"salience)":[288,463],"affect":[289],"their":[296,434,677],"decisions.":[298],"Specifically,":[299,581],"analysis":[301,334,681],"will":[302,330],"focus":[303],"evaluation,":[311,380,465,490],"intentions":[313,382,467,492,523,633],"savings.":[317,386,470,496],"order":[319,574],"verify":[321,448],"hypotheses":[323,451],"proposed":[324],"research,":[327],"paper":[329],"experimental":[333],"dealing":[335],"with":[336,586,667,676,735],"presentations.":[339],"2":[344,352,360],"(Numerical":[345],"salience":[346,354,420,481,499,510,528,685],"presentation:":[347,355],"relative)":[350],"\u00d7":[351,359],"(Worded":[353],"novel":[356],"traditional)":[358],"(Visual":[361],"salience:":[362],"red":[363],"blue)":[365],"design":[366,576],"was":[367],"employed":[368],"three":[377],"dependent":[378,422],"variables:":[379],"Respondents":[387],"were":[388,400,427,445,524],"exposed":[389],"hypothetical":[392],"advertisement":[393],"they":[395,413],"had":[396],"informed":[401],"conditions.":[405,436],"Once":[406],"sample":[408,706,716],"finished":[409],"evaluating":[410],"advertisement,":[412],"answered":[414],"questionnaire":[416],"related":[417],"dimensions.":[423],"Then,":[424],"manipulation":[425],"checks":[426],"conducted":[428,446],"ensure":[430],"respondents":[432],"remembered":[433],"treatment":[435],"Next,":[437],"2\u00d72\u00d72":[439],"MANOVA":[440],"follow-up":[442],"univariate":[443],"tests":[444],"suggested":[452],"individual":[460],"factors":[461],"(price":[462],"perceived":[469],"results":[472,643],"show":[476],"semantic":[478],"significant":[484,508,531],"main":[485,511,536],"interactions":[488,500,518,529],"Significant":[497],"numerical":[498],"affected":[501],"intentions.":[505],"Additionally,":[506],"worded":[509],"savings":[516],"found.":[525],"Finally,":[526],"evaluation.":[534],"findings":[537],"suggest":[541],"practical":[542],"implications":[543],"firms":[545],"should":[546,567,583],"consider":[547,568],"when":[548],"planning":[549],"promotion-based":[550],"attract":[553],"attention.":[555],"because":[557],"important":[561,598],"perception,":[565],"wanted":[572],"effective":[578],"presentation.":[580],"traditional":[588],"style":[589],"facilitates":[591],"calculation.":[594],"It":[595],"thus":[597],"accuracy":[608],"mental":[611],"arithmetic":[612],"improve":[614],"discounts.":[618],"This":[619],"preliminary":[620],"opens":[634],"line":[636],"further":[640],"research.":[641],"obtained":[644,731],"been":[650],"limiting":[656],"conceptual":[657],"methodological":[659],"factors.":[660],"deals":[666],"variety":[669],"as":[673,675],"well":[674],"effects;":[678],"however,":[679],"could":[682,695],"include":[683],"additional":[684],"dimensions":[686],"consumers.":[690,708],"Furthermore,":[691],"carried":[697],"out":[698],"including":[699],"larger,":[701],"inclusive":[703],"heterogeneous":[705],"addition,":[710],"experiment":[712],"did":[713],"not":[714],"require":[715],"individuals":[717],"actually":[719],"buy":[720],"product,":[722],"so":[723],"it":[724],"advisable":[726],"compare":[728],"real":[736]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
