{"id":"https://openalex.org/W2018609130","doi":"https://doi.org/10.1108/17515631211194607","title":"New marketing definition: a future agenda for low cost carrier airlines in Indonesia","display_name":"New marketing definition: a future agenda for low cost carrier airlines in Indonesia","publication_year":2011,"publication_date":"2011-12-24","ids":{"openalex":"https://openalex.org/W2018609130","doi":"https://doi.org/10.1108/17515631211194607","mag":"2018609130"},"language":"en","primary_location":{"id":"doi:10.1108/17515631211194607","doi":"https://doi.org/10.1108/17515631211194607","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17515631211194607","pdf_url":null,"source":{"id":"https://openalex.org/S983446","display_name":"Business Strategy Series","issn_l":"1751-5637","issn":["1751-5637","1751-5645"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Strategy Series","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030101888","display_name":"Yudi Fernando","orcid":"https://orcid.org/0000-0003-0907-886X","observed_orcids":["https://orcid.org/0000-0003-0907-886X"]},"institutions":[{"id":"https://openalex.org/I139322472","display_name":"Universiti Sains Malaysia","ror":"https://ror.org/02rgb2k63","country_code":"MY","type":"education","lineage":["https://openalex.org/I139322472"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Yudi Fernando","raw_affiliation_strings":["School of Management, Universiti Sains Malaysia, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Universiti Sains Malaysia, Penang, Malaysia","institution_ids":["https://openalex.org/I139322472"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007769092","display_name":"Norizan Mat Saad","orcid":"https://orcid.org/0000-0002-4264-5590","observed_orcids":["https://orcid.org/0000-0002-4264-5590"]},"institutions":[{"id":"https://openalex.org/I139322472","display_name":"Universiti Sains Malaysia","ror":"https://ror.org/02rgb2k63","country_code":"MY","type":"education","lineage":["https://openalex.org/I139322472"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Norizan Mat Saad","raw_affiliation_strings":["School of Management, Universiti Sains Malaysia, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Universiti Sains Malaysia, Penang, Malaysia","institution_ids":["https://openalex.org/I139322472"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088572423","display_name":"Mahmod Sabri Haron","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I139322472","display_name":"Universiti Sains Malaysia","ror":"https://ror.org/02rgb2k63","country_code":"MY","type":"education","lineage":["https://openalex.org/I139322472"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Mahmod Sabri Haron","raw_affiliation_strings":["School of Management, Universiti Sains Malaysia, Penang, Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Universiti Sains Malaysia, Penang, Malaysia","institution_ids":["https://openalex.org/I139322472"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I139322472"],"apc_list":null,"apc_paid":null,"fwci":1.7658,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.88848662,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"13","issue":"1","first_page":"31","last_page":"40"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.663100004196167,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.663100004196167,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11599","display_name":"Aviation Industry Analysis and Trends","score":0.26759999990463257,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.023800000548362732,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/definition-of-marketing","display_name":"definition of marketing","score":0.722000002861023},{"id":"https://openalex.org/keywords/american-marketing-association","display_name":"American Marketing Association","score":0.7039999961853027},{"id":"https://openalex.org/keywords/services-marketing","display_name":"service marketing","score":0.7789999842643738},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.9850000143051147},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.8560000061988831},{"id":"https://openalex.org/keywords/employee-capabilities","display_name":"employee capabilities","score":0.9789999723434448},{"id":"https://openalex.org/keywords/supplier-relationships","display_name":"supplier relationships","score":0.9259999990463257},{"id":"https://openalex.org/keywords/air-transport","display_name":"airline industry","score":0.5090000033378601},{"id":"https://openalex.org/keywords/indonesia","display_name":"Indonesia","score":0.5149999856948853},{"id":"https://openalex.org/keywords/developing-countries","display_name":"developing countries","score":0.5630000233650208}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7617448568344116},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.632205605506897},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5799705982208252},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5199900269508362},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.516867458820343},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.47101032733917236},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.4673483967781067},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.45201051235198975},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.431804358959198},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4308735728263855},{"id":"https://openalex.org/C2779207338","wikidata":"https://www.wikidata.org/wiki/Q9240","display_name":"Indonesian","level":2,"score":0.4127037525177002},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.3463359475135803},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.10696640610694885},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/17515631211194607","doi":"https://doi.org/10.1108/17515631211194607","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17515631211194607","pdf_url":null,"source":{"id":"https://openalex.org/S983446","display_name":"Business Strategy Series","issn_l":"1751-5637","issn":["1751-5637","1751-5645"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Strategy Series","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W185078266","https://openalex.org/W581294829","https://openalex.org/W1481355255","https://openalex.org/W1482830382","https://openalex.org/W1540617449","https://openalex.org/W1598151690","https://openalex.org/W1723175736","https://openalex.org/W1965868677","https://openalex.org/W1967564341","https://openalex.org/W2002656340","https://openalex.org/W2009746668","https://openalex.org/W2013161201","https://openalex.org/W2018133505","https://openalex.org/W2032214043","https://openalex.org/W2037061866","https://openalex.org/W2041020520","https://openalex.org/W2047916203","https://openalex.org/W2063373981","https://openalex.org/W2070132401","https://openalex.org/W2080691485","https://openalex.org/W2086707621","https://openalex.org/W2087679804","https://openalex.org/W2092521739","https://openalex.org/W2101946243","https://openalex.org/W2106474324","https://openalex.org/W2120753320","https://openalex.org/W2135526934","https://openalex.org/W2153302356","https://openalex.org/W2318042838","https://openalex.org/W2831059199","https://openalex.org/W3156736099","https://openalex.org/W4236948382","https://openalex.org/W4240860573","https://openalex.org/W6637626135"],"related_works":["https://openalex.org/W7039333230","https://openalex.org/W4232308550","https://openalex.org/W2137586028","https://openalex.org/W2300649888","https://openalex.org/W7220527930","https://openalex.org/W2736674742","https://openalex.org/W4205637639","https://openalex.org/W7123536488","https://openalex.org/W2754143312","https://openalex.org/W4414044920"],"abstract_inverted_index":{"Purpose":[0],"A":[1],"new":[2,13,35,47,190],"marketing":[3,18,48,131,195],"definition":[4,14,49],"was":[5,70],"issued":[6],"by":[7],"AMA":[8],"in":[9,54,79,93,137,193,204],"2007.":[10],"However,":[11],"the":[12,34,42,46,64,94,112,138,159,162,199],"has":[15],"argued":[16],"that":[17,24],"covers":[19],"a":[20,55,73,80,150,175,189],"set":[21],"of":[22,37,44,75,87,164,201],"activities":[23],"guide":[25],"organizations":[26],"to":[27,61,91,99,133,170,178,187,197],"achieve":[28],"their":[29,102],"business":[30,103,176],"objectives.":[31],"Perhaps,":[32],"exploring":[33],"insight":[36],"service":[38,130,135,172,180,194,203],"practitioners":[39],"would":[40],"enhance":[41],"understanding":[43],"how":[45],"is":[50,174,184],"universally":[51],"applicable,":[52],"especially":[53],"developing":[56],"country.":[57],"This":[58,183],"paper":[59],"seeks":[60],"focus":[62],"on":[63,72,101],"issues.":[65],"Design/methodology/approach":[66],"The":[67,96,108,142],"qualitative":[68],"research":[69,191],"conducted":[71],"sample":[74],"managers":[76,86],"who":[77],"worked":[78],"low\u2010cost":[81],"carrier":[82],"(LCC)":[83],"airline.":[84],"Four":[85],"ten":[88],"LCCs":[89],"agreed":[90],"participate":[92],"study.":[95],"interviewees":[97],"had":[98],"comment":[100],"challenges":[104],"and":[105,115,125,129,149,166,196],"current":[106],"practices.":[107],"researcher":[109],"then":[110],"classified":[111],"interviewees'":[113],"comments":[114],"opinions":[116],"into":[117],"sub\u2010topics.":[118],"Findings":[119],"There":[120],"are":[121,144],"some":[122],"future":[123],"agenda":[124,192],"implications":[126,157],"for":[127],"practitioner":[128],"researchers":[132],"develop":[134],"quality":[136,173,200],"Indonesian":[139],"LCC":[140,160,202],"industry.":[141],"factors":[143],"corporate":[145],"image,":[146],"employees'":[147],"capabilities,":[148],"strong":[151],"bonding":[152],"with":[153],"reliable":[154],"suppliers.":[155],"Practical":[156],"In":[158],"industry,":[161],"combination":[163],"internal":[165],"external":[167],"supplier":[168],"capabilities":[169],"deliver":[171],"strategy":[177],"gain":[179],"breakthroughs.":[181],"Originality/value":[182],"preliminary":[185],"investigation":[186],"identify":[188],"improve":[198],"Indonesia.":[205]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":5},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
