{"id":"https://openalex.org/W2017679606","doi":"https://doi.org/10.1509/jmr.10.0414","title":"Price and Advertising Effectiveness over the Business Cycle","display_name":"Price and Advertising Effectiveness over the Business Cycle","publication_year":2013,"publication_date":"2013-01-23","ids":{"openalex":"https://openalex.org/W2017679606","doi":"https://doi.org/10.1509/jmr.10.0414","mag":"2017679606"},"language":"en","primary_location":{"id":"doi:10.1509/jmr.10.0414","doi":"https://doi.org/10.1509/jmr.10.0414","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmr.10.0414","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.2139/ssrn.1531150","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051540027","display_name":"Harald J. van Heerde","orcid":"https://orcid.org/0000-0001-6767-7591","observed_orcids":["https://orcid.org/0000-0001-6767-7591"]},"institutions":[{"id":"https://openalex.org/I193700539","display_name":"Tilburg University","ror":"https://ror.org/04b8v1s79","country_code":"NL","type":"education","lineage":["https://openalex.org/I193700539"]},{"id":"https://openalex.org/I51158804","display_name":"Massey University","ror":"https://ror.org/052czxv31","country_code":"NZ","type":"education","lineage":["https://openalex.org/I51158804"]}],"countries":["NL","NZ"],"is_corresponding":true,"raw_author_name":"Harald J. Van Heerde","raw_affiliation_strings":["Research Professor of Marketing, School of Communication, Journalism, and Marketing, Massey University and Extramural Fellow, CentER, Tilburg University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Research Professor of Marketing, School of Communication, Journalism, and Marketing, Massey University and Extramural Fellow, CentER, Tilburg University","institution_ids":["https://openalex.org/I193700539","https://openalex.org/I51158804"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042646131","display_name":"Maarten J. Gijsenberg","orcid":"https://orcid.org/0000-0001-7935-3180","observed_orcids":["https://orcid.org/0000-0001-7935-3180"]},"institutions":[{"id":"https://openalex.org/I169381384","display_name":"University of Groningen","ror":"https://ror.org/012p63287","country_code":"NL","type":"education","lineage":["https://openalex.org/I169381384"]}],"countries":["NL"],"is_corresponding":true,"raw_author_name":"Maarten J. Gijsenberg","raw_affiliation_strings":["Assistant Professor of Marketing, University of Groningen"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor of Marketing, University of Groningen","institution_ids":["https://openalex.org/I169381384"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016154011","display_name":"Marnik G. Dekimpe","orcid":"https://orcid.org/0000-0001-5011-5269","observed_orcids":["https://orcid.org/0000-0001-5011-5269"]},"institutions":[{"id":"https://openalex.org/I193700539","display_name":"Tilburg University","ror":"https://ror.org/04b8v1s79","country_code":"NL","type":"education","lineage":["https://openalex.org/I193700539"]},{"id":"https://openalex.org/I99464096","display_name":"KU Leuven","ror":"https://ror.org/05f950310","country_code":"BE","type":"education","lineage":["https://openalex.org/I99464096"]}],"countries":["BE","NL"],"is_corresponding":true,"raw_author_name":"Marnik G. Dekimpe","raw_affiliation_strings":["Research Professor of Marketing and CentER Fellow, Tilburg University and Professor of Marketing, Catholic University of Leuven"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Research Professor of Marketing and CentER Fellow, Tilburg University and Professor of Marketing, Catholic University of Leuven","institution_ids":["https://openalex.org/I193700539","https://openalex.org/I99464096"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111420232","display_name":"Jan\u2010Benedict E.M. Steenkamp","orcid":"https://orcid.org/0000-0002-3839-0425","observed_orcids":["https://orcid.org/0000-0002-3839-0425"]},"institutions":[{"id":"https://openalex.org/I114027177","display_name":"University of North Carolina at Chapel Hill","ror":"https://ror.org/0130frc33","country_code":"US","type":"education","lineage":["https://openalex.org/I114027177"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Jan-Benedict E.M. Steenkamp","raw_affiliation_strings":["Professor of Marketing and Marketing Area Chair, Kenan-Flager Business School, University of North Carolina at Chapel Hill"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Marketing and Marketing Area Chair, Kenan-Flager Business School, University of North Carolina at Chapel Hill","institution_ids":["https://openalex.org/I114027177"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5016154011","https://openalex.org/A5042646131","https://openalex.org/A5051540027","https://openalex.org/A5111420232"],"corresponding_institution_ids":["https://openalex.org/I114027177","https://openalex.org/I169381384","https://openalex.org/I193700539","https://openalex.org/I51158804","https://openalex.org/I99464096"],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":46.4096,"has_fulltext":true,"cited_by_count":218,"citation_normalized_percentile":{"value":0.9981006,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"50","issue":"2","first_page":"177","last_page":"193"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0027000000700354576,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11898","display_name":"Economics of Agriculture and Food Markets","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business-cycles","display_name":"business cycles","score":0.9269999861717224},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.8330000042915344},{"id":"https://openalex.org/keywords/price-elasticity-of-demand","display_name":"price elasticity","score":0.8510000109672546},{"id":"https://openalex.org/keywords/advertising-elasticity","display_name":"advertising elasticity","score":0.7720000147819519},{"id":"https://openalex.org/keywords/fast-moving-consumer-goods","display_name":"fast-moving consumer goods","score":0.8679999709129333},{"id":"https://openalex.org/keywords/economic-expansion-and-contraction","display_name":"economic expansion and contraction","score":0.6890000104904175},{"id":"https://openalex.org/keywords/cross-elasticity-of-demand","display_name":"cross-price elasticity","score":0.7049999833106995},{"id":"https://openalex.org/keywords/marketing-budget-allocation","display_name":"marketing budget allocation","score":0.5860000252723694}],"concepts":[{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.597176194190979},{"id":"https://openalex.org/C83873408","wikidata":"https://www.wikidata.org/wiki/Q192311","display_name":"Business cycle","level":2,"score":0.5958887338638306},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49331703782081604},{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.46199607849121094},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4415055811405182},{"id":"https://openalex.org/C51355593","wikidata":"https://www.wikidata.org/wiki/Q3194154","display_name":"Price elasticity of demand","level":2,"score":0.41807496547698975},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3627740740776062},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.22384461760520935},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.11123120784759521},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":11,"locations":[{"id":"doi:10.1509/jmr.10.0414","doi":"https://doi.org/10.1509/jmr.10.0414","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmr.10.0414","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},{"id":"doi:10.2139/ssrn.1531150","doi":"https://doi.org/10.2139/ssrn.1531150","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.1531150","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},{"id":"pmh:oai:tilburguniversity.edu:openaire_cris_publications/8a6f8aca-ec5c-48f4-8eca-ff281cacebbc","doi":null,"is_oa":false,"landing_page_url":"https://research.tilburguniversity.edu/en/publications/8a6f8aca-ec5c-48f4-8eca-ff281cacebbc","pdf_url":null,"source":{"id":"https://openalex.org/S4306401490","display_name":"Research portal (Tilburg University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I193700539","host_organization_name":"Tilburg University","host_organization_lineage":["https://openalex.org/I193700539"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"van Heerde, H J, Gijsenberg, M, Dekimpe, M G & Steenkamp, J E B M 2013, 'Price and advertising effectiveness over the business cycle', Journal of Marketing Research, vol. 50, no. 2, pp. 177-193. https://doi.org/10.1509/jmr.10.0414","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:pure.rug.nl:openaire/7ab91945-ca76-447a-aa5c-b582dd0407da","doi":null,"is_oa":true,"landing_page_url":"https://research.rug.nl/en/publications/7ab91945-ca76-447a-aa5c-b582dd0407da","pdf_url":null,"source":{"id":"https://openalex.org/S4306400420","display_name":"University of Groningen research database (University of Groningen / Centre for Information Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I169381384","host_organization_name":"University of Groningen","host_organization_lineage":["https://openalex.org/I169381384"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"van Heerde, H J, Gijsenberg, M J, Dekimpe, M G & Steenkamp, J-B E M 2013, 'Price and Advertising Effectiveness over the Business Cycle', Journal of Marketing Research, vol. 50, no. 2, pp. 177-193. https://doi.org/10.1509/jmr.10.0414","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:lirias2repo.kuleuven.be:123456789/229404","doi":null,"is_oa":true,"landing_page_url":"https://lirias.kuleuven.be/handle/123456789/229404","pdf_url":"https://lirias.kuleuven.be/retrieve/05b13db0-1a30-44af-9432-4f2d2affe49b","source":{"id":"https://openalex.org/S4306401954","display_name":"Lirias (KU Leuven)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I99464096","host_organization_name":"KU Leuven","host_organization_lineage":["https://openalex.org/I99464096"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"FBE Research Report MO_0902, (1-36)","raw_type":"info:eu-repo/semantics/report"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.557.9227","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.557.9227","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://lirias.kuleuven.be/bitstream/123456789/229404/3/MO_0902.pdf","raw_type":"text"},{"id":"pmh:uvt:oai:tilburguniversity.edu:publications/8a6f8aca-ec5c-48f4-8eca-ff281cacebbc","doi":null,"is_oa":false,"landing_page_url":"https://research.tilburguniversity.edu/en/publications/8a6f8aca-ec5c-48f4-8eca-ff281cacebbc","pdf_url":null,"source":{"id":"https://openalex.org/S4306401843","display_name":"Data Archiving and Networked Services (DANS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1322597698","host_organization_name":"Royal Netherlands Academy of Arts and Sciences","host_organization_lineage":["https://openalex.org/I1322597698"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing Research, 50(2), 177 - 193. American Marketing Association","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:dial.uclouvain.be:boreal:22471","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/2078/22471","pdf_url":null,"source":{"id":"https://openalex.org/S4306401974","display_name":"DIAL (Catholic University of Leuven)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I99464096","host_organization_name":"KU Leuven","host_organization_lineage":["https://openalex.org/I99464096"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/workingPaper"},{"id":"pmh:oai:lirias2repo.kuleuven.be:123456789/371373","doi":null,"is_oa":false,"landing_page_url":"https://lirias.kuleuven.be/handle/123456789/371373","pdf_url":null,"source":{"id":"https://openalex.org/S4306401954","display_name":"Lirias (KU Leuven)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I99464096","host_organization_name":"KU Leuven","host_organization_lineage":["https://openalex.org/I99464096"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing Research, vol. 50 (2), (177-193)","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:pure.rug.nl:openaire/c03e7613-5e7f-4703-a042-019111f11200","doi":null,"is_oa":true,"landing_page_url":"https://research.rug.nl/en/publications/c03e7613-5e7f-4703-a042-019111f11200","pdf_url":null,"source":{"id":"https://openalex.org/S4306400420","display_name":"University of Groningen research database (University of Groningen / Centre for Information Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I169381384","host_organization_name":"University of Groningen","host_organization_lineage":["https://openalex.org/I169381384"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Gijsenberg, M, van Heerde, H, Dekimpe, M G & Steenkamp, J-B E M 2009, Advertising and price effectiveness over the business cycle. KU Leuven - FEB.","raw_type":"info:eu-repo/semantics/report"},{"id":"pmh:rug:oai:pure.rug.nl:publications/c03e7613-5e7f-4703-a042-019111f11200","doi":null,"is_oa":true,"landing_page_url":"https://research.rug.nl/en/publications/c03e7613-5e7f-4703-a042-019111f11200","pdf_url":null,"source":{"id":"https://openalex.org/S4306400420","display_name":"University of Groningen research database (University of Groningen / Centre for Information Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I169381384","host_organization_name":"University of Groningen","host_organization_lineage":["https://openalex.org/I169381384"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/report"}],"best_oa_location":{"id":"doi:10.2139/ssrn.1531150","doi":"https://doi.org/10.2139/ssrn.1531150","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.1531150","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321730","display_name":"Fonds Wetenschappelijk Onderzoek","ror":"https://ror.org/03qtxy027"},{"id":"https://openalex.org/F4320335369","display_name":"Marsden Fund","ror":null}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2017679606.pdf","grobid_xml":"https://content.openalex.org/works/W2017679606.grobid-xml"},"referenced_works_count":128,"referenced_works":["https://openalex.org/W86537917","https://openalex.org/W225995850","https://openalex.org/W586551398","https://openalex.org/W1509220384","https://openalex.org/W1520834119","https://openalex.org/W1525737102","https://openalex.org/W1541705153","https://openalex.org/W1543490989","https://openalex.org/W1562193183","https://openalex.org/W1564778155","https://openalex.org/W1592307384","https://openalex.org/W1966682610","https://openalex.org/W1968264630","https://openalex.org/W1970999465","https://openalex.org/W1977278935","https://openalex.org/W1978775682","https://openalex.org/W1986425626","https://openalex.org/W1987027140","https://openalex.org/W1988400974","https://openalex.org/W2001345977","https://openalex.org/W2001359492","https://openalex.org/W2009296073","https://openalex.org/W2015954563","https://openalex.org/W2016649903","https://openalex.org/W2018093763","https://openalex.org/W2024442924","https://openalex.org/W2035217173","https://openalex.org/W2038605051","https://openalex.org/W2045845308","https://openalex.org/W2046824969","https://openalex.org/W2051167783","https://openalex.org/W2054432175","https://openalex.org/W2056795330","https://openalex.org/W2058218386","https://openalex.org/W2058990455","https://openalex.org/W2059362760","https://openalex.org/W2061436426","https://openalex.org/W2063245270","https://openalex.org/W2064236909","https://openalex.org/W2070012464","https://openalex.org/W2073388035","https://openalex.org/W2074833450","https://openalex.org/W2075318833","https://openalex.org/W2075913708","https://openalex.org/W2084059157","https://openalex.org/W2084097952","https://openalex.org/W2084568082","https://openalex.org/W2084817199","https://openalex.org/W2086674208","https://openalex.org/W2086753750","https://openalex.org/W2086926212","https://openalex.org/W2087443169","https://openalex.org/W2087549747","https://openalex.org/W2094440938","https://openalex.org/W2097580026","https://openalex.org/W2102454066","https://openalex.org/W2102598266","https://openalex.org/W2102945671","https://openalex.org/W2107126615","https://openalex.org/W2109034068","https://openalex.org/W2109083778","https://openalex.org/W2110751729","https://openalex.org/W2111379090","https://openalex.org/W2111502064","https://openalex.org/W2111616856","https://openalex.org/W2119397126","https://openalex.org/W2124584487","https://openalex.org/W2124758339","https://openalex.org/W2125552045","https://openalex.org/W2127568249","https://openalex.org/W2128169157","https://openalex.org/W2129081291","https://openalex.org/W2131905645","https://openalex.org/W2133111833","https://openalex.org/W2138347732","https://openalex.org/W2140531949","https://openalex.org/W2141077304","https://openalex.org/W2142451546","https://openalex.org/W2142975212","https://openalex.org/W2151188651","https://openalex.org/W2152200898","https://openalex.org/W2153205326","https://openalex.org/W2156022826","https://openalex.org/W2157354639","https://openalex.org/W2157389841","https://openalex.org/W2160845324","https://openalex.org/W2167560365","https://openalex.org/W2167862842","https://openalex.org/W2168876779","https://openalex.org/W2170109944","https://openalex.org/W2171039002","https://openalex.org/W2175929143","https://openalex.org/W2186804259","https://openalex.org/W2266639535","https://openalex.org/W2268984362","https://openalex.org/W2272052142","https://openalex.org/W2272213790","https://openalex.org/W2319413631","https://openalex.org/W2320734565","https://openalex.org/W2322122404","https://openalex.org/W2322932414","https://openalex.org/W2323820633","https://openalex.org/W2334548368","https://openalex.org/W2335332856","https://openalex.org/W2467070530","https://openalex.org/W2488864816","https://openalex.org/W2491861244","https://openalex.org/W2510533713","https://openalex.org/W2577227262","https://openalex.org/W2595519040","https://openalex.org/W2798405399","https://openalex.org/W2890582035","https://openalex.org/W3015657349","https://openalex.org/W3060257960","https://openalex.org/W3121343633","https://openalex.org/W3122412521","https://openalex.org/W3122734216","https://openalex.org/W3123899433","https://openalex.org/W3124354616","https://openalex.org/W3125601827","https://openalex.org/W3125761699","https://openalex.org/W3139585494","https://openalex.org/W3144040573","https://openalex.org/W4232765873","https://openalex.org/W4285719527","https://openalex.org/W4292157289","https://openalex.org/W4298197486","https://openalex.org/W4301029050"],"related_works":["https://openalex.org/W1598476875","https://openalex.org/W2471936659","https://openalex.org/W4389081260","https://openalex.org/W2142451546","https://openalex.org/W2104118157","https://openalex.org/W2171039002","https://openalex.org/W4250730897","https://openalex.org/W2803948971","https://openalex.org/W7097178620","https://openalex.org/W3121839317"],"abstract_inverted_index":{"Firms":[0],"are":[1,24],"under":[2],"increasing":[3],"pressure":[4],"to":[5,28,40,111,118,165],"justify":[6],"their":[7],"marketing":[8,22,75],"expenditures.":[9],"This":[10],"evolution":[11],"toward":[12],"greater":[13],"accountability":[14],"is":[15],"reinforced":[16],"in":[17],"harsh":[18],"economic":[19,48,121,168],"times":[20],"when":[21],"budgets":[23],"among":[25],"the":[26,47,58,65,70,130,140,143,167],"first":[27],"be":[29],"reconsidered.":[30],"To":[31,80],"make":[32],"such":[33],"decisions,":[34],"managers":[35],"must":[36],"know":[37,163],"whether,":[38],"and":[39,78,87,90,133,155],"what":[41],"extent,":[42],"marketing's":[43],"effectiveness":[44,71],"varies":[45],"with":[46],"tide;":[49],"however,":[50],"surprisingly":[51],"little":[52],"research":[53],"addresses":[54],"this":[55],"issue.":[56],"Therefore,":[57],"authors":[59],"conduct":[60],"a":[61],"systematic":[62],"investigation":[63],"of":[64,72,105],"business":[66],"cycle's":[67],"impact":[68],"on":[69],"two":[73],"important":[74],"instruments:":[76],"price":[77,91,115,135,145],"advertising.":[79],"do":[81],"so,":[82],"they":[83],"estimate":[84],"time-varying":[85],"short-":[86],"long-term":[88,114,124,131],"advertising":[89,125],"elasticities":[92,126,136],"for":[93,160],"150":[94],"brands":[95],"across":[96,153],"36":[97],"consumer":[98],"packaged":[99],"goods":[100],"categories,":[101],"using":[102],"18":[103],"years":[104],"monthly":[106],"U.K.":[107],"data":[108],"from":[109],"1993":[110],"2010.":[112],"The":[113],"sensitivity":[116],"tends":[117],"decrease":[119],"during":[120],"expansions,":[122],"whereas":[123],"increase.":[127,137],"During":[128],"contractions,":[129],"own":[132],"cross":[134],"Moreover,":[138],"throughout":[139],"observation":[141],"period,":[142],"short-term":[144],"elasticity":[146],"became":[147],"significantly":[148],"stronger.":[149],"Finally,":[150],"patterns":[151],"differ":[152],"categories":[154],"brands,":[156],"which":[157],"presents":[158],"opportunities":[159],"firms":[161],"that":[162],"how":[164],"ride":[166],"tide.":[169]},"counts_by_year":[{"year":2026,"cited_by_count":14},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":13},{"year":2023,"cited_by_count":17},{"year":2022,"cited_by_count":18},{"year":2021,"cited_by_count":23},{"year":2020,"cited_by_count":20},{"year":2019,"cited_by_count":11},{"year":2018,"cited_by_count":16},{"year":2017,"cited_by_count":19},{"year":2016,"cited_by_count":15},{"year":2015,"cited_by_count":22},{"year":2014,"cited_by_count":9},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
