{"id":"https://openalex.org/W2017596705","doi":"https://doi.org/10.1002/tie.5060090415","title":"Is the \u201cBRAND BATTLE\u201d the wisest way to sell Europe?","display_name":"Is the \u201cBRAND BATTLE\u201d the wisest way to sell Europe?","publication_year":1967,"publication_date":"1967-12-01","ids":{"openalex":"https://openalex.org/W2017596705","doi":"https://doi.org/10.1002/tie.5060090415","mag":"2017596705"},"language":"en","primary_location":{"id":"doi:10.1002/tie.5060090415","doi":"https://doi.org/10.1002/tie.5060090415","is_oa":false,"landing_page_url":"https://doi.org/10.1002/tie.5060090415","pdf_url":null,"source":{"id":"https://openalex.org/S107574469","display_name":"The International Executive","issn_l":"0020-6652","issn":["0020-6652","1522-709X","2375-0561"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Executive","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017909280","display_name":"Donald L. Kanter","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Donald L. Kanter","raw_affiliation_strings":["Vice-President of International Operations, Sullivan, Stauffer, Colwell & Bayles"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vice-President of International Operations, Sullivan, Stauffer, Colwell & Bayles","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5017909280"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.18230986,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"9","issue":"4","first_page":"18","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13914","display_name":"European Cultural and National Identity","score":0.8852999806404114,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13914","display_name":"European Cultural and National Identity","score":0.8852999806404114,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.033399999141693115,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.027799999341368675,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/eu-image","display_name":"EU image","score":0.4320000112056732},{"id":"https://openalex.org/keywords/european-union-foreign-policy","display_name":"EU external relations","score":0.45500001311302185}],"concepts":[{"id":"https://openalex.org/C2778627824","wikidata":"https://www.wikidata.org/wiki/Q178561","display_name":"Battle","level":2,"score":0.8562706708908081},{"id":"https://openalex.org/C2778805511","wikidata":"https://www.wikidata.org/wiki/Q1713","display_name":"Citation","level":2,"score":0.5158547759056091},{"id":"https://openalex.org/C2994386558","wikidata":"https://www.wikidata.org/wiki/Q42178","display_name":"Vice president","level":2,"score":0.5099340677261353},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.45044389367103577},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40148910880088806},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.36997395753860474},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.35295915603637695},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.29630160331726074},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.26120540499687195},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.2528741657733917},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18046167492866516},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.09858494997024536},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/tie.5060090415","doi":"https://doi.org/10.1002/tie.5060090415","is_oa":false,"landing_page_url":"https://doi.org/10.1002/tie.5060090415","pdf_url":null,"source":{"id":"https://openalex.org/S107574469","display_name":"The International Executive","issn_l":"0020-6652","issn":["0020-6652","1522-709X","2375-0561"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Executive","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2991541443","https://openalex.org/W611855435","https://openalex.org/W2071451112","https://openalex.org/W2922815623","https://openalex.org/W958056482","https://openalex.org/W1031271174","https://openalex.org/W2049391897","https://openalex.org/W574443375","https://openalex.org/W2407055291","https://openalex.org/W2145928628"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}