{"id":"https://openalex.org/W2017589338","doi":"https://doi.org/10.1108/eb008743","title":"Building Brand Equity: Consumer Reactions to Proactive Environmental Policies by the Winery","display_name":"Building Brand Equity: Consumer Reactions to Proactive Environmental Policies by the Winery","publication_year":2002,"publication_date":"2002-03-01","ids":{"openalex":"https://openalex.org/W2017589338","doi":"https://doi.org/10.1108/eb008743","mag":"2017589338"},"language":"en","primary_location":{"id":"doi:10.1108/eb008743","doi":"https://doi.org/10.1108/eb008743","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eb008743","pdf_url":null,"source":{"id":"https://openalex.org/S129623883","display_name":"International Journal of Wine Marketing","issn_l":"0954-7541","issn":["0954-7541","1758-6747"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Wine Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004920000","display_name":"Linda I. Nowak","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I158011677","display_name":"Sonoma State University","ror":"https://ror.org/04wjxkk25","country_code":"US","type":"education","lineage":["https://openalex.org/I158011677"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Linda I. Nowak","raw_affiliation_strings":["Sonoma State University, School of Business and Economics, 1801 E. Cotati Avenue, Rohnert Park, CA 94928, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sonoma State University, School of Business and Economics, 1801 E. Cotati Avenue, Rohnert Park, CA 94928, USA","institution_ids":["https://openalex.org/I158011677"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073723182","display_name":"Judith H. Washburn","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I157417397","display_name":"Bowling Green State University","ror":"https://ror.org/00ay7va13","country_code":"US","type":"education","lineage":["https://openalex.org/I157417397"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Judith H. Washburn","raw_affiliation_strings":["Bowling Green State University, Department of Marketing, Business Administration Building Room 234, Bowling Green, Ohio 43403, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bowling Green State University, Department of Marketing, Business Administration Building Room 234, Bowling Green, Ohio 43403, USA","institution_ids":["https://openalex.org/I157417397"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":61,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"14","issue":"3","first_page":"5","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8026999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8026999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12399","display_name":"Wine Industry and Tourism","score":0.11379999667406082,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.06270000338554382,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9959999918937683},{"id":"https://openalex.org/keywords/wineries","display_name":"wineries","score":0.9509999752044678},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.7820000052452087},{"id":"https://openalex.org/keywords/wine-marketing","display_name":"wine marketing","score":0.6470000147819519}],"concepts":[{"id":"https://openalex.org/C2778713469","wikidata":"https://www.wikidata.org/wiki/Q156362","display_name":"Winery","level":3,"score":0.9949941635131836},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6619032621383667},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.6608829498291016},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6278678774833679},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5415414571762085},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5368931889533997},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5175118446350098},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.475157231092453},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.11488556861877441},{"id":"https://openalex.org/C55952523","wikidata":"https://www.wikidata.org/wiki/Q3014419","display_name":"Wine","level":2,"score":0.09844306111335754},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.05897456407546997},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eb008743","doi":"https://doi.org/10.1108/eb008743","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eb008743","pdf_url":null,"source":{"id":"https://openalex.org/S129623883","display_name":"International Journal of Wine Marketing","issn_l":"0954-7541","issn":["0954-7541","1758-6747"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Wine Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12","score":0.6000000238418579}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W1969556175","https://openalex.org/W1982882586","https://openalex.org/W1983279047","https://openalex.org/W1988447536","https://openalex.org/W1991670833","https://openalex.org/W2000225228","https://openalex.org/W2001482380","https://openalex.org/W2003359494","https://openalex.org/W2011659350","https://openalex.org/W2012863770","https://openalex.org/W2017613618","https://openalex.org/W2017679397","https://openalex.org/W2018680586","https://openalex.org/W2020976086","https://openalex.org/W2028542358","https://openalex.org/W2032646281","https://openalex.org/W2043719364","https://openalex.org/W2049362416","https://openalex.org/W2054187197","https://openalex.org/W2057023890","https://openalex.org/W2083557573","https://openalex.org/W2124784051","https://openalex.org/W2125640967","https://openalex.org/W2137247419","https://openalex.org/W2137370768","https://openalex.org/W2163000154","https://openalex.org/W2198829320","https://openalex.org/W2266639535","https://openalex.org/W2317737724","https://openalex.org/W2320623951","https://openalex.org/W2320976472","https://openalex.org/W2329745760","https://openalex.org/W2609196667","https://openalex.org/W2908712152","https://openalex.org/W2910274562","https://openalex.org/W2910696197","https://openalex.org/W2992941820","https://openalex.org/W4236645899","https://openalex.org/W4250496646","https://openalex.org/W4252221720"],"related_works":["https://openalex.org/W6888944376","https://openalex.org/W1634728107","https://openalex.org/W3128260578","https://openalex.org/W2287323798","https://openalex.org/W1552740477","https://openalex.org/W7096870748","https://openalex.org/W1968195079","https://openalex.org/W2048533240","https://openalex.org/W3123828586","https://openalex.org/W4318538568"],"abstract_inverted_index":{"The":[0],"purpose":[1],"of":[2,12,26,48],"this":[3,27,82],"study":[4,28,83],"was":[5],"to":[6],"ascertain":[7],"the":[8,13,23,46,49,53,62,68,74,79],"existence":[9],"and":[10,19,42,70],"strength":[11],"relationship":[14],"between":[15],"proactive":[16,85],"environmental":[17,86],"policies":[18],"brand":[20,64,71],"equity":[21,72],"for":[22,45,73],"winery.":[24],"Results":[25],"suggest":[29],"that":[30],"consumer":[31,36,38],"perceptions":[32,39],"about":[33,40],"product":[34],"quality,":[35],"trust,":[37],"pricing,":[41],"positive":[43,59],"expectations":[44],"consequences":[47],"winery's":[50,63],"actions":[51],"undertaking":[52],"pro\u2010environmental":[54],"policies,":[55],"all":[56],"have":[57],"strong,":[58],"relationships":[60],"with":[61],"equity.":[65],"Trust":[66],"in":[67,81],"winery":[69,75,80],"increased":[76],"significantly":[77],"when":[78],"adopted":[84],"business":[87],"policies.":[88]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":7},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}