{"id":"https://openalex.org/W2017533183","doi":"https://doi.org/10.1108/03090560710728318","title":"Competitive advantage in the marketing of products within the enlarged European Union","display_name":"Competitive advantage in the marketing of products within the enlarged European Union","publication_year":2007,"publication_date":"2007-03-30","ids":{"openalex":"https://openalex.org/W2017533183","doi":"https://doi.org/10.1108/03090560710728318","mag":"2017533183"},"language":"en","primary_location":{"id":"doi:10.1108/03090560710728318","doi":"https://doi.org/10.1108/03090560710728318","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560710728318","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049521376","display_name":"Ur\u0161a Golob","orcid":"https://orcid.org/0000-0001-7782-0996","observed_orcids":["https://orcid.org/0000-0001-7782-0996"]},"institutions":[{"id":"https://openalex.org/I153976015","display_name":"University of Ljubljana","ror":"https://ror.org/05njb9z20","country_code":"SI","type":"education","lineage":["https://openalex.org/I153976015"]}],"countries":["SI"],"is_corresponding":false,"raw_author_name":"Ur\u0161a Golob","raw_affiliation_strings":["University of Ljubljana, Ljubljana, Slovenia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Ljubljana, Ljubljana, Slovenia","institution_ids":["https://openalex.org/I153976015"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002728727","display_name":"Klement Podnar","orcid":"https://orcid.org/0000-0001-9887-925X","observed_orcids":["https://orcid.org/0000-0001-9887-925X"]},"institutions":[{"id":"https://openalex.org/I153976015","display_name":"University of Ljubljana","ror":"https://ror.org/05njb9z20","country_code":"SI","type":"education","lineage":["https://openalex.org/I153976015"]}],"countries":["SI"],"is_corresponding":false,"raw_author_name":"Klement Podnar","raw_affiliation_strings":["University of Ljubljana, Ljubljana, Slovenia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Ljubljana, Ljubljana, Slovenia","institution_ids":["https://openalex.org/I153976015"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I153976015"],"apc_list":null,"apc_paid":null,"fwci":4.7243,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.94853481,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"41","issue":"3/4","first_page":"245","last_page":"256"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.76419997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.76419997215271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.15109999477863312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.017799999564886093,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":1.0},{"id":"https://openalex.org/keywords/product-marketing-strategy","display_name":"product marketing strategy","score":0.8190000057220459},{"id":"https://openalex.org/keywords/eu-enlargement","display_name":"EU enlargement","score":0.7409999966621399},{"id":"https://openalex.org/keywords/new-eu-member-states","display_name":"new EU member states","score":0.7820000052452087},{"id":"https://openalex.org/keywords/old-eu-member-states","display_name":"old EU member states","score":0.8330000042915344},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.5410000085830688}],"concepts":[{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.7646375298500061},{"id":"https://openalex.org/C2910001868","wikidata":"https://www.wikidata.org/wiki/Q458","display_name":"European union","level":2,"score":0.7161962985992432},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6945329308509827},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.669044554233551},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.617590069770813},{"id":"https://openalex.org/C3019422483","wikidata":"https://www.wikidata.org/wiki/Q1646605","display_name":"Member states","level":3,"score":0.5544923543930054},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5532097220420837},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.545459508895874},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5279637575149536},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.50616854429245},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.45154544711112976},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4177195727825165},{"id":"https://openalex.org/C155202549","wikidata":"https://www.wikidata.org/wiki/Q178803","display_name":"International trade","level":1,"score":0.23442578315734863},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08848848938941956},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/03090560710728318","doi":"https://doi.org/10.1108/03090560710728318","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560710728318","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities","score":0.5600000023841858},{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions","score":0.41999998688697815}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W1564432087","https://openalex.org/W1580870047","https://openalex.org/W1963642328","https://openalex.org/W1981736077","https://openalex.org/W1990176143","https://openalex.org/W1997917263","https://openalex.org/W2002217619","https://openalex.org/W2002689588","https://openalex.org/W2004072352","https://openalex.org/W2010494237","https://openalex.org/W2013386523","https://openalex.org/W2015025359","https://openalex.org/W2042039536","https://openalex.org/W2046752514","https://openalex.org/W2069513592","https://openalex.org/W2072325655","https://openalex.org/W2103249592","https://openalex.org/W2116081578","https://openalex.org/W2129581770","https://openalex.org/W2152522931","https://openalex.org/W2295105392","https://openalex.org/W2320149956","https://openalex.org/W2478769597","https://openalex.org/W2606650951","https://openalex.org/W2967906907","https://openalex.org/W3125797053","https://openalex.org/W3125811803","https://openalex.org/W4250881601","https://openalex.org/W4299953765"],"related_works":["https://openalex.org/W2490787235","https://openalex.org/W1985380075","https://openalex.org/W657479227","https://openalex.org/W2181590024","https://openalex.org/W264907239","https://openalex.org/W1975211578","https://openalex.org/W7098689987","https://openalex.org/W1579098544","https://openalex.org/W7070648775","https://openalex.org/W2910464658"],"abstract_inverted_index":{"Purpose":[0],"The":[1,42,90],"purpose":[2],"of":[3,16,66,122,146,168,209,220,222,230],"this":[4],"paper":[5,202],"is":[6,30,44,68,108],"to":[7,13,32,190],"analyse":[8],"competitive":[9,17,35,147,181,207,227],"advantage":[10,36,177],"in":[11,21,60,73,95,112,178,197],"relation":[12],"the":[14,64,131,166,179,198,218,226,234],"formulation":[15],"product":[18,39],"marketing":[19,194,228],"strategies":[20,67,96,208],"European":[22],"Union":[23],"(EU)":[24],"firms.":[25],"It":[26],"considers":[27],"how":[28],"it":[29],"possible":[31],"gain":[33,173],"a":[34,105,123,136,174,214],"through":[37],"different":[38,159,231],"strategies.":[40],"Design/methodology/approach":[41],"analysis":[43,82],"based":[45],"on":[46],"18":[47],"EU":[48,71,101,184,210],"member":[49,78,102,118,133,185,211,223],"States":[50,53,57],"(14":[51],"founding":[52],"and":[54,76,83,99,125,138,161,213,225],"four":[55],"new":[56,77,100,117,180],"that":[58,164],"joined":[59],"2004).":[61],"To":[62,172],"investigate":[63],"range":[65],"used":[69,111],"by":[70],"companies":[72,115,129,186,212,232],"both":[74,113],"old":[75,98,132],"States,":[79],"cluster,":[80],"discriminant":[81],"multiple":[84],"comparison":[85],"procedures":[86],"are":[87,120],"used.":[88],"Findings":[89],"results":[91],"show":[92],"some":[93],"differences":[94],"between":[97],"companies.":[103],"Although":[104],"balanced":[106],"strategy":[107],"most":[109],"widely":[110],"groups,":[114],"from":[116,130],"states":[119,134,224],"fond":[121],"price":[124],"quality":[126,137],"mix":[127],"whereas":[128],"favour":[135],"distribution":[139],"mix.":[140],"Research":[141],"limitations/implications":[142],"A":[143],"larger":[144],"pool":[145],"elements":[148,195],"could":[149,157],"provide":[150],"more":[151,175],"in\u2010depth":[152],"insights.":[153],"Thus,":[154],"further":[155],"research":[156],"include":[158],"internal":[160],"external":[162],"factors":[163],"influence":[165],"choice":[167],"strategy.":[169,199],"Practical":[170],"implications":[171],"sustainable":[176],"milieu":[182],"all":[183,193],"should":[187],"be":[188],"able":[189],"successfully":[191],"integrate":[192],"employed":[196],"Originality/value":[200],"This":[201],"provides":[203],"an":[204],"insight":[205],"into":[206],"basis":[215],"for":[216],"monitoring":[217],"levels":[219],"competitiveness":[221],"practices":[229],"within":[233],"EU.":[235]},"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
