{"id":"https://openalex.org/W2017377100","doi":"https://doi.org/10.1016/s0263-2373(02)00064-6","title":"Measures of Marketing Success:","display_name":"Measures of Marketing Success:","publication_year":2002,"publication_date":"2002-08-01","ids":{"openalex":"https://openalex.org/W2017377100","doi":"https://doi.org/10.1016/s0263-2373(02)00064-6","mag":"2017377100"},"language":"en","primary_location":{"id":"doi:10.1016/s0263-2373(02)00064-6","doi":"https://doi.org/10.1016/s0263-2373(02)00064-6","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0263-2373(02)00064-6","pdf_url":null,"source":{"id":"https://openalex.org/S105567970","display_name":"European Management Journal","issn_l":"0263-2373","issn":["0263-2373","1873-5681"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Management Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043278684","display_name":"Joan Llonch i Andreu","orcid":"https://orcid.org/0000-0002-1624-3133","observed_orcids":["https://orcid.org/0000-0002-1624-3133"]},"institutions":[{"id":"https://openalex.org/I123044942","display_name":"Universitat Aut\u00f2noma de Barcelona","ror":"https://ror.org/052g8jq94","country_code":"ES","type":"education","lineage":["https://openalex.org/I123044942"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Joan Llonch","raw_affiliation_strings":["Universidad Aut\u00f2noma de BarcelonaSpain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Aut\u00f2noma de BarcelonaSpain","institution_ids":["https://openalex.org/I123044942"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026052356","display_name":"Rossano Eusebio","orcid":"https://orcid.org/0000-0002-4806-9184","observed_orcids":["https://orcid.org/0000-0002-4806-9184"]},"institutions":[{"id":"https://openalex.org/I123044942","display_name":"Universitat Aut\u00f2noma de Barcelona","ror":"https://ror.org/052g8jq94","country_code":"ES","type":"education","lineage":["https://openalex.org/I123044942"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Rossano Eusebio","raw_affiliation_strings":["Universidad Aut\u00f2noma de BarcelonaSpain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Aut\u00f2noma de BarcelonaSpain","institution_ids":["https://openalex.org/I123044942"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085055769","display_name":"Tim Ambler","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I61544103","display_name":"London Business School","ror":"https://ror.org/001c2sn75","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I61544103"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Tim Ambler","raw_affiliation_strings":["London Business SchoolUK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"London Business SchoolUK","institution_ids":["https://openalex.org/I61544103"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":2160,"currency":"USD","value_usd":2160},"apc_paid":null,"fwci":22.1897,"has_fulltext":false,"cited_by_count":118,"citation_normalized_percentile":{"value":0.98971438,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"20","issue":"4","first_page":"414","last_page":"422"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5273000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5273000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10797","display_name":"Accounting and Organizational Management","score":0.4004000127315521,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.02710000053048134,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-effectiveness","display_name":"marketing effectiveness","score":0.765999972820282},{"id":"https://openalex.org/keywords/marketing-metrics","display_name":"marketing metrics","score":0.8640000224113464},{"id":"https://openalex.org/keywords/marketing-performance-measurement","display_name":"marketing performance measurement","score":0.8709999918937683},{"id":"https://openalex.org/keywords/financial-metrics","display_name":"financial metrics","score":0.8299999833106995},{"id":"https://openalex.org/keywords/non-financial-indicators","display_name":"non-financial indicators","score":0.9869999885559082},{"id":"https://openalex.org/keywords/customer-metrics","display_name":"customer metrics","score":0.8989999890327454},{"id":"https://openalex.org/keywords/cross-national-comparison","display_name":"cross-national comparison","score":0.6919999718666077},{"id":"https://openalex.org/keywords/spain","display_name":"Spain","score":0.5419999957084656},{"id":"https://openalex.org/keywords/united-kingdom","display_name":"United Kingdom","score":0.9120000004768372},{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.7229999899864197},{"id":"https://openalex.org/keywords/marketing-plan","display_name":"marketing plan","score":0.5429999828338623},{"id":"https://openalex.org/keywords/benchmarking","display_name":"benchmarking","score":0.5320000052452087},{"id":"https://openalex.org/keywords/manager-satisfaction","display_name":"manager satisfaction","score":0.5460000038146973}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.755756139755249},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6173537969589233},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.5482276082038879},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5126635432243347},{"id":"https://openalex.org/C144559511","wikidata":"https://www.wikidata.org/wiki/Q2986279","display_name":"Principal (computer security)","level":2,"score":0.5031237006187439},{"id":"https://openalex.org/C2776829468","wikidata":"https://www.wikidata.org/wiki/Q580529","display_name":"Marketing plan","level":2,"score":0.5028983950614929},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.48647210001945496},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4532809853553772},{"id":"https://openalex.org/C185798385","wikidata":"https://www.wikidata.org/wiki/Q1161707","display_name":"Benchmark (surveying)","level":2,"score":0.4446121156215668},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.31937965750694275},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12615138292312622},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.09121286869049072},{"id":"https://openalex.org/C13280743","wikidata":"https://www.wikidata.org/wiki/Q131089","display_name":"Geodesy","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/s0263-2373(02)00064-6","doi":"https://doi.org/10.1016/s0263-2373(02)00064-6","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s0263-2373(02)00064-6","pdf_url":null,"source":{"id":"https://openalex.org/S105567970","display_name":"European Management Journal","issn_l":"0263-2373","issn":["0263-2373","1873-5681"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-2","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Management Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":68,"referenced_works":["https://openalex.org/W231050506","https://openalex.org/W286565740","https://openalex.org/W392707130","https://openalex.org/W570525778","https://openalex.org/W658726998","https://openalex.org/W1482047743","https://openalex.org/W1520809557","https://openalex.org/W1530487374","https://openalex.org/W1562891728","https://openalex.org/W1840117063","https://openalex.org/W1967968613","https://openalex.org/W1970837288","https://openalex.org/W1995317092","https://openalex.org/W2000125914","https://openalex.org/W2001579773","https://openalex.org/W2003634269","https://openalex.org/W2007626838","https://openalex.org/W2008303206","https://openalex.org/W2008761692","https://openalex.org/W2010812063","https://openalex.org/W2014204705","https://openalex.org/W2022229817","https://openalex.org/W2024715398","https://openalex.org/W2027116170","https://openalex.org/W2028224407","https://openalex.org/W2041933514","https://openalex.org/W2042140405","https://openalex.org/W2042217374","https://openalex.org/W2043331123","https://openalex.org/W2044994630","https://openalex.org/W2045756667","https://openalex.org/W2048473448","https://openalex.org/W2053583812","https://openalex.org/W2055711610","https://openalex.org/W2071505436","https://openalex.org/W2073287502","https://openalex.org/W2074833450","https://openalex.org/W2082324698","https://openalex.org/W2090190018","https://openalex.org/W2094503940","https://openalex.org/W2126498573","https://openalex.org/W2129076889","https://openalex.org/W2131536058","https://openalex.org/W2141923918","https://openalex.org/W2142773961","https://openalex.org/W2143206455","https://openalex.org/W2151285221","https://openalex.org/W2158929402","https://openalex.org/W2164324358","https://openalex.org/W2167037159","https://openalex.org/W2242740004","https://openalex.org/W2248335925","https://openalex.org/W2312288734","https://openalex.org/W2313151104","https://openalex.org/W2313619678","https://openalex.org/W2327305604","https://openalex.org/W2333925990","https://openalex.org/W2435866072","https://openalex.org/W2505713437","https://openalex.org/W2581726821","https://openalex.org/W3095668791","https://openalex.org/W3143409531","https://openalex.org/W4211191013","https://openalex.org/W4239564185","https://openalex.org/W4245857265","https://openalex.org/W4253638099","https://openalex.org/W4289258358","https://openalex.org/W6675960737"],"related_works":["https://openalex.org/W7020834060","https://openalex.org/W2183740970","https://openalex.org/W147603076","https://openalex.org/W7020749336","https://openalex.org/W7055042575","https://openalex.org/W265928423","https://openalex.org/W4362139027","https://openalex.org/W632477743","https://openalex.org/W4283811171","https://openalex.org/W7113511098"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":8},{"year":2014,"cited_by_count":13},{"year":2013,"cited_by_count":9},{"year":2012,"cited_by_count":6}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}