{"id":"https://openalex.org/W2017017092","doi":"https://doi.org/10.1108/07363760810890507","title":"Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers","display_name":"Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers","publication_year":2008,"publication_date":"2008-08-01","ids":{"openalex":"https://openalex.org/W2017017092","doi":"https://doi.org/10.1108/07363760810890507","mag":"2017017092"},"language":"en","primary_location":{"id":"doi:10.1108/07363760810890507","doi":"https://doi.org/10.1108/07363760810890507","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07363760810890507","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029675390","display_name":"Kiseol Yang","orcid":"https://orcid.org/0000-0001-9920-5732","observed_orcids":["https://orcid.org/0000-0001-9920-5732"]},"institutions":[{"id":"https://openalex.org/I123534392","display_name":"University of North Texas","ror":"https://ror.org/00v97ad02","country_code":"US","type":"education","lineage":["https://openalex.org/I123534392"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kiseol Yang","raw_affiliation_strings":["School of Merchandising and Hospitality Management, The University of North Texas, Denton, Texas, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Merchandising and Hospitality Management, The University of North Texas, Denton, Texas, USA","institution_ids":["https://openalex.org/I123534392"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023688064","display_name":"Laura D. Jolly","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I165733156","display_name":"University of Georgia","ror":"https://ror.org/00te3t702","country_code":"US","type":"education","lineage":["https://openalex.org/I165733156"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Laura D. Jolly","raw_affiliation_strings":["College of Family and Consumer Sciences, The University of Georgia, Athens, Georgia, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Family and Consumer Sciences, The University of Georgia, Athens, Georgia, USA","institution_ids":["https://openalex.org/I165733156"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":13.54,"has_fulltext":false,"cited_by_count":106,"citation_normalized_percentile":{"value":0.98321078,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"25","issue":"5","first_page":"272","last_page":"280"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11977","display_name":"Technology Use by Older Adults","score":0.0019000000320374966,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-data-services","display_name":"mobile data services","score":0.9890000224113464},{"id":"https://openalex.org/keywords/technology-adoption","display_name":"technology adoption","score":0.9409999847412109},{"id":"https://openalex.org/keywords/age-cohorts","display_name":"age cohorts","score":0.8579999804496765},{"id":"https://openalex.org/keywords/generation-x","display_name":"Generation X","score":0.925000011920929},{"id":"https://openalex.org/keywords/baby-boomers","display_name":"baby boomers","score":0.9860000014305115},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.8119999766349792},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.9919999837875366},{"id":"https://openalex.org/keywords/perceived-ease-of-use","display_name":"perceived ease of use","score":1.0},{"id":"https://openalex.org/keywords/perceived-fun","display_name":"perceived fun","score":0.9909999966621399},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.4059999883174896},{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"mobile marketing","score":0.5059999823570251}],"concepts":[{"id":"https://openalex.org/C3019122810","wikidata":"https://www.wikidata.org/wiki/Q797819","display_name":"Baby boomers","level":2,"score":0.7211885452270508},{"id":"https://openalex.org/C72563966","wikidata":"https://www.wikidata.org/wiki/Q1303415","display_name":"Cohort","level":2,"score":0.5125972628593445},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4938521981239319},{"id":"https://openalex.org/C2780559388","wikidata":"https://www.wikidata.org/wiki/Q1247189","display_name":"Mobile service","level":3,"score":0.4834907650947571},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.462520956993103},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.448934406042099},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4321703314781189},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41805779933929443},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.4151609539985657},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4003836512565613},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.36420631408691406},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.18910691142082214},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18626022338867188},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.12686702609062195},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.08064574003219604},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C4249254","wikidata":"https://www.wikidata.org/wiki/Q3044431","display_name":"Demographic economics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/07363760810890507","doi":"https://doi.org/10.1108/07363760810890507","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07363760810890507","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/9","score":0.5099999904632568,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W250313387","https://openalex.org/W1517229207","https://openalex.org/W1522093940","https://openalex.org/W1533120056","https://openalex.org/W1562208008","https://openalex.org/W1592868655","https://openalex.org/W1606169904","https://openalex.org/W1791587663","https://openalex.org/W1970000807","https://openalex.org/W1981576151","https://openalex.org/W1982380358","https://openalex.org/W1985109526","https://openalex.org/W1988065538","https://openalex.org/W1994555027","https://openalex.org/W2004244032","https://openalex.org/W2029483732","https://openalex.org/W2033943395","https://openalex.org/W2036389121","https://openalex.org/W2042629033","https://openalex.org/W2067384164","https://openalex.org/W2099697766","https://openalex.org/W2103227660","https://openalex.org/W2103591548","https://openalex.org/W2111230857","https://openalex.org/W2122912498","https://openalex.org/W2124293473","https://openalex.org/W2133579239","https://openalex.org/W2140987793","https://openalex.org/W2158788220","https://openalex.org/W2159112121","https://openalex.org/W2161229108","https://openalex.org/W2168569455","https://openalex.org/W3010879926","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2059902999","https://openalex.org/W2060853479","https://openalex.org/W2117983558","https://openalex.org/W2151853708","https://openalex.org/W2286805997","https://openalex.org/W2243596402","https://openalex.org/W7212140956","https://openalex.org/W2760962259","https://openalex.org/W4399355475","https://openalex.org/W2597094286"],"abstract_inverted_index":{"Purpose":[0],"This":[1,117],"study":[2,118,195],"aims":[3],"to":[4,44,101,130,166,198,209],"examine":[5,102],"the":[6,26,46,55,91,103,112,136,147,186,214],"differences":[7,47,104],"in":[8,25,48,74,105,201],"adoption":[9,49,106,215],"of":[10,36,50,62,107,138,140,154,193],"mobile":[11,51,64,108,124,141,155,168,178,206],"data":[12,52,109,125,142,156,169,172,179,207],"services":[13,53,65,110,126,143,157,208],"between":[14,111],"two":[15,56,113],"age":[16,57,114,211],"cohorts":[17,212],"(gen":[18],"Xers":[19,83],"and":[20,38,84,203],"baby":[21,86,121,148,164,187],"boomers).":[22],"Three":[23],"elements":[24],"extended":[27],"Technology":[28],"Acceptance":[29],"Model":[30],"\u2013":[31,41],"perceived":[32,34,39,123],"usefulness,":[33],"ease":[35],"use,":[37],"fun":[40],"were":[42,88],"used":[43,89,100],"identify":[45],"for":[54,90,146,163],"cohorts.":[58,115],"Design/methodology/approach":[59],"A":[60],"sample":[61],"200":[63],"users":[66],"drawn":[67],"from":[68],"a":[69,160],"purchased":[70],"consumer":[71],"panel":[72],"participated":[73],"an":[75],"online":[76],"survey.":[77],"Of":[78],"this":[79,194],"sample,":[80],"67":[81],"gen":[82,133,151],"86":[85],"boomers":[87,122,149,165],"analysis":[92,98],"(n=153).":[93],"Multigroup":[94],"structural":[95],"equation":[96],"modeling":[97],"was":[99,144],"Findings":[116],"found":[119],"that":[120],"as":[127],"more":[128],"difficult":[129],"use":[131],"than":[132,150],"Xers.":[134,152],"However,":[135],"perception":[137],"usefulness":[139,181],"stronger":[145],"Usefulness":[153],"may":[158],"be":[159],"critical":[161],"motivator":[162],"adopt":[167],"services.":[170],"Mobile":[171],"service":[173,180],"marketers":[174,200],"should":[175],"focus":[176],"on":[177],"when":[182],"they":[183],"are":[184],"targeting":[185],"boomer":[188],"cohort.":[189],"Originality/value":[190],"The":[191],"results":[192],"provide":[196],"insights":[197],"assist":[199],"developing":[202],"positioning":[204],"appropriate":[205],"targeted":[210],"during":[213],"stage.":[216]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":9},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":9},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":11},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":9}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
