{"id":"https://openalex.org/W2016458380","doi":"https://doi.org/10.17961/jdmr.14.3.201108.77","title":"A Study on the Purchase Intention of Consumers for Insurance Products Sold on TV Shopping Channels in Taiwan","display_name":"A Study on the Purchase Intention of Consumers for Insurance Products Sold on TV Shopping Channels in Taiwan","publication_year":2011,"publication_date":"2011-08-01","ids":{"openalex":"https://openalex.org/W2016458380","doi":"https://doi.org/10.17961/jdmr.14.3.201108.77","mag":"2016458380"},"language":"en","primary_location":{"id":"doi:10.17961/jdmr.14.3.201108.77","doi":"https://doi.org/10.17961/jdmr.14.3.201108.77","is_oa":true,"landing_page_url":"https://doi.org/10.17961/jdmr.14.3.201108.77","pdf_url":null,"source":{"id":"https://openalex.org/S2764655107","display_name":"Journal of Distribution and Management Research","issn_l":"2384-0137","issn":["2384-0137","2384-0145"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Distribution and Management Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.17961/jdmr.14.3.201108.77","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5006889623","display_name":"Chiehwei Hung","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Chiehwei Hung","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100847484","display_name":"Hsin-Jung Lin","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hsin-Jung Lin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5102908125","display_name":"Hyunjee Kim","orcid":"https://orcid.org/0000-0002-3177-7184","observed_orcids":["https://orcid.org/0000-0002-3177-7184"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kim Hyun-Jee","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.35782393,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"14","issue":"3","first_page":"77","last_page":"99"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7148000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7148000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12394","display_name":"Insurance and Financial Risk Management","score":0.2312999963760376,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.01720000058412552,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/insurance-products","display_name":"insurance products","score":0.6710000038146973},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.921999990940094},{"id":"https://openalex.org/keywords/consumer-decision-factors","display_name":"consumer decision factors","score":0.7900000214576721},{"id":"https://openalex.org/keywords/home-shopping","display_name":"home shopping","score":0.6359999775886536},{"id":"https://openalex.org/keywords/middle-aged-mothers","display_name":"middle-aged mothers","score":0.7749999761581421},{"id":"https://openalex.org/keywords/convenience","display_name":"convenience","score":0.44600000977516174},{"id":"https://openalex.org/keywords/personal-information-exposure","display_name":"personal data exposure","score":0.8159999847412109},{"id":"https://openalex.org/keywords/insurance-agents","display_name":"insurance agents","score":0.6850000023841858},{"id":"https://openalex.org/keywords/taiwan","display_name":"Taiwan","score":0.8169999718666077}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7862775325775146},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.77287757396698},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.42357444763183594},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.3573949337005615}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.17961/jdmr.14.3.201108.77","doi":"https://doi.org/10.17961/jdmr.14.3.201108.77","is_oa":true,"landing_page_url":"https://doi.org/10.17961/jdmr.14.3.201108.77","pdf_url":null,"source":{"id":"https://openalex.org/S2764655107","display_name":"Journal of Distribution and Management Research","issn_l":"2384-0137","issn":["2384-0137","2384-0145"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Distribution and Management Research","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.17961/jdmr.14.3.201108.77","doi":"https://doi.org/10.17961/jdmr.14.3.201108.77","is_oa":true,"landing_page_url":"https://doi.org/10.17961/jdmr.14.3.201108.77","pdf_url":null,"source":{"id":"https://openalex.org/S2764655107","display_name":"Journal of Distribution and Management Research","issn_l":"2384-0137","issn":["2384-0137","2384-0145"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["kci-registered"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Distribution and Management Research","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.4300000071525574}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W1967847015","https://openalex.org/W1995546194","https://openalex.org/W2026054677","https://openalex.org/W2070671178","https://openalex.org/W4383905494"],"related_works":["https://openalex.org/W2329073859","https://openalex.org/W3160813484","https://openalex.org/W2964796457","https://openalex.org/W3088431547","https://openalex.org/W3201835685","https://openalex.org/W3213339526","https://openalex.org/W7034284351","https://openalex.org/W2320106253","https://openalex.org/W1985827616","https://openalex.org/W3158642807"],"abstract_inverted_index":{"\ubcf8":[0,36],"\uc5f0\uad6c\ub294":[1],"\ub300\ub9cc\uc758":[2],"TV":[3,15,24,32,50,69,79,99],"\uc1fc\ud551":[4,16,51,80,100],"\ucc44\ub110\uc5d0\uc11c":[5,17,34,52,101],"\ud310\ub9e4\ub418\ub294":[6,18,53,102],"\ubcf4\ud5d8":[7,19,54,63,91,103],"\uc0c1\ud488\uc5d0":[8],"\ub300\ud55c":[9,83,88],"\uc18c\ube44\uc790\ub4e4\uc758":[10],"\uad6c\ub9e4":[11,75],"\uc131\ud5a5\uacfc":[12],"\uacb0\uc815\uc694\uc778\uc744":[13],"\ud0d0\uc0c9\ud558\uc600\ub2e4.":[14],"\uc0c1\ud488\uc758":[20,61],"\uc8fc\uc694":[21,58,107],"\uc18c\ube44\uc790\ub4e4\uc740":[22],"Momo":[23],"\ud648\uc1fc\ud551":[25,33,70],"\ucc44\ub110\uc744":[26],"\uc8fc\ub85c":[27],"\ubcf4\uba70,":[28],"\uc637\uc774\ub098":[29],"\uc2e0\ubc1c,":[30],"\ud578\ub4dc\ubc31\uc744":[31],"\uad6c\uc785\ud574":[35],"\uacbd\ud5d8\uc774":[37],"\uc788\uace0,":[38],"13\uc138\uc5d0\uc11c":[39],"18\uc138":[40],"\uc0ac\uc774\uc758":[41],"\uc790\ub140\ub97c":[42],"\ub450\uace0":[43],"\uc788\ub294":[44],"40\uc138\uc5d0\uc11c":[45],"45\uc138":[46],"\uc0ac\uc774":[47],"\uc911\ub144":[48],"\uc5b4\uba38\ub2c8\ub4e4\uc774\uc600\ub2e4.":[49],"\uc0c1\ud488\uc744":[55,104],"\uad6c\uc785\ud558\ub3c4\ub85d":[56],"\ud558\ub294":[57],"\uacb0\uc815":[59],"\uc694\uc778\uc73c\ub85c\ub294":[60],"\ud3b8\ub9ac\uc131,":[62],"\uc5d0\uc774\uc804\ud2b8\ub97c":[64],"\uc0c1\ub300\ud558\uc9c0":[65],"\uc54a\uc544\ub3c4":[66],"\ub41c\ub2e4\ub294":[67],"\uc810\uacfc":[68],"\ucc44\ub110\uc758":[71,81],"\uc778\uc9c0\ub3c4\uac00":[72],"\uc18c\ube44\uc790\ub85c":[73],"\ud558\uc5ec\uae08":[74],"\uc758\ub3c4\ub97c":[76],"\uc99d\uac00\uc2dc\ucf30\ub2e4.":[77],"\uadf8\ub9ac\uace0":[78],"\uc804\ubb38\uc131\uc5d0":[82],"\ubd88\uc2e0,":[84],"\uac1c\uc778":[85],"\uc815\ubcf4":[86],"\ub178\ucd9c\uc5d0":[87],"\uc5fc\ub824,":[89],"\uc9c0\uc815\ub41c":[90],"\uc5d0\uc774\uc804\ud2b8\uc5d0\uac8c":[92],"\uc11c\ube44\uc2a4\ub97c":[93],"\ubc1b\uc744":[94],"\uc218":[95],"\uc5c6\ub2e4\ub294":[96],"\uc810\uc774":[97],"\uc18c\ube44\uc790\ub4e4\uc774":[98],"\uad6c\ub9e4\ud558\uc9c0":[105],"\uc54a\ub294":[106],"\uc774\uc720\uc600\ub2e4.":[108]},"counts_by_year":[],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2016-06-24T00:00:00"}