{"id":"https://openalex.org/W2016393718","doi":"https://doi.org/10.1080/09581596.2014.957655","title":"Encouraging big food to do the right thing for children\u2019s health: a case study on using research to improve marketing of sugary cereals","display_name":"Encouraging big food to do the right thing for children\u2019s health: a case study on using research to improve marketing of sugary cereals","publication_year":2014,"publication_date":"2014-09-25","ids":{"openalex":"https://openalex.org/W2016393718","doi":"https://doi.org/10.1080/09581596.2014.957655","mag":"2016393718"},"language":"en","primary_location":{"id":"doi:10.1080/09581596.2014.957655","doi":"https://doi.org/10.1080/09581596.2014.957655","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09581596.2014.957655","pdf_url":null,"source":{"id":"https://openalex.org/S23004866","display_name":"Critical Public Health","issn_l":"0958-1596","issn":["0958-1596","1469-3682"],"is_oa":false,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","dongbi-c","doyens","jufo-1","ki-jl-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Critical Public Health","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071010224","display_name":"Jennifer L. Harris","orcid":"https://orcid.org/0000-0002-2155-3021","observed_orcids":["https://orcid.org/0000-0002-2155-3021"]},"institutions":[{"id":"https://openalex.org/I32971472","display_name":"Yale University","ror":"https://ror.org/03v76x132","country_code":"US","type":"education","lineage":["https://openalex.org/I32971472"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jennifer L. Harris","raw_affiliation_strings":["Rudd Center for Food Policy and Obesity, Yale University, New Haven, CT, USA","Rudd Center for Food Policy & Obesity, Yale University, New Haven, CT, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Rudd Center for Food Policy and Obesity, Yale University, New Haven, CT, USA","institution_ids":["https://openalex.org/I32971472"]},{"raw_affiliation_string":"Rudd Center for Food Policy & Obesity, Yale University, New Haven, CT, USA","institution_ids":["https://openalex.org/I32971472"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007719648","display_name":"Megan E. LoDolce","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I32971472","display_name":"Yale University","ror":"https://ror.org/03v76x132","country_code":"US","type":"education","lineage":["https://openalex.org/I32971472"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Megan E. LoDolce","raw_affiliation_strings":["Rudd Center for Food Policy and Obesity, Yale University, New Haven, CT, USA","Rudd Center for Food Policy & Obesity, Yale University, New Haven, CT, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Rudd Center for Food Policy and Obesity, Yale University, New Haven, CT, USA","institution_ids":["https://openalex.org/I32971472"]},{"raw_affiliation_string":"Rudd Center for Food Policy & Obesity, Yale University, New Haven, CT, USA","institution_ids":["https://openalex.org/I32971472"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5086846431","display_name":"Marlene B. Schwartz","orcid":"https://orcid.org/0000-0002-8939-1954","observed_orcids":["https://orcid.org/0000-0002-8939-1954"]},"institutions":[{"id":"https://openalex.org/I32971472","display_name":"Yale University","ror":"https://ror.org/03v76x132","country_code":"US","type":"education","lineage":["https://openalex.org/I32971472"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Marlene B. Schwartz","raw_affiliation_strings":["Rudd Center for Food Policy and Obesity, Yale University, New Haven, CT, USA","Rudd Center for Food Policy & Obesity, Yale University, New Haven, CT, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Rudd Center for Food Policy and Obesity, Yale University, New Haven, CT, USA","institution_ids":["https://openalex.org/I32971472"]},{"raw_affiliation_string":"Rudd Center for Food Policy & Obesity, Yale University, New Haven, CT, USA","institution_ids":["https://openalex.org/I32971472"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5007719648"],"corresponding_institution_ids":["https://openalex.org/I32971472"],"apc_list":null,"apc_paid":null,"fwci":3.6656,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.92942222,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"25","issue":"3","first_page":"320","last_page":"332"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12816","display_name":"Global Public Health Policies and Epidemiology","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12816","display_name":"Global Public Health Policies and Epidemiology","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","score":0.007400000002235174,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T10010","display_name":"Obesity, Physical Activity, Diet","score":0.0019000000320374966,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ready-to-eat-breakfast-cereals","display_name":"ready-to-eat breakfast cereals","score":0.9079999923706055},{"id":"https://openalex.org/keywords/food-industry","display_name":"food industry","score":0.4300000071525574},{"id":"https://openalex.org/keywords/research-dissemination","display_name":"research dissemination","score":0.5149999856948853},{"id":"https://openalex.org/keywords/public-health-advocacy","display_name":"public health advocacy","score":0.6449999809265137},{"id":"https://openalex.org/keywords/child-nutrition","display_name":"child nutrition","score":0.7630000114440918},{"id":"https://openalex.org/keywords/food-marketing-regulation","display_name":"food marketing regulation","score":0.37400001287460327}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7011626362800598},{"id":"https://openalex.org/C2780643141","wikidata":"https://www.wikidata.org/wiki/Q819049","display_name":"Pledge","level":2,"score":0.6156144738197327},{"id":"https://openalex.org/C2777321440","wikidata":"https://www.wikidata.org/wiki/Q5465497","display_name":"Food marketing","level":2,"score":0.6113669872283936},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5749590992927551},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.48143360018730164},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.43460142612457275},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.39963865280151367},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.2187696099281311},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19212332367897034},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/09581596.2014.957655","doi":"https://doi.org/10.1080/09581596.2014.957655","is_oa":false,"landing_page_url":"https://doi.org/10.1080/09581596.2014.957655","pdf_url":null,"source":{"id":"https://openalex.org/S23004866","display_name":"Critical Public Health","issn_l":"0958-1596","issn":["0958-1596","1469-3682"],"is_oa":false,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj","dongbi-c","doyens","jufo-1","ki-jl-1","norway-1","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Critical Public Health","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.9208999872207642},{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.8048999905586243}],"sustainable_development_goals_aurora":[{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.4099999964237213}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W26074282","https://openalex.org/W103086648","https://openalex.org/W608293974","https://openalex.org/W1566245615","https://openalex.org/W1597283769","https://openalex.org/W1970959898","https://openalex.org/W2009650949","https://openalex.org/W2012593699","https://openalex.org/W2036701415","https://openalex.org/W2038962575","https://openalex.org/W2058520206","https://openalex.org/W2062172272","https://openalex.org/W2071991404","https://openalex.org/W2103255491","https://openalex.org/W2129043155","https://openalex.org/W2144887326","https://openalex.org/W2149948135","https://openalex.org/W2165735155","https://openalex.org/W2168290412","https://openalex.org/W2170649441","https://openalex.org/W2182857795","https://openalex.org/W2409774904","https://openalex.org/W2934155834","https://openalex.org/W4234549788"],"related_works":["https://openalex.org/W7027330932","https://openalex.org/W3006235088","https://openalex.org/W602470447","https://openalex.org/W2036701415","https://openalex.org/W7098324291","https://openalex.org/W7154610483","https://openalex.org/W2982819215","https://openalex.org/W3049353976","https://openalex.org/W1166457751","https://openalex.org/W2966913555"],"abstract_inverted_index":{"Addressing":[0],"concerns":[1],"about":[2],"unhealthy":[3],"food":[4,8,27,51,201],"marketing":[5,34,96,116,141,163,207],"to":[6,11,62,71,93,108,117,122,138,199,203],"children,":[7,63],"companies":[9,99,137,202],"pledge":[10],"advertise":[12],"only":[13],"\u2018healthier":[14],"dietary":[15],"choices\u2019":[16],"in":[17,36,58,76,147,153,158,175],"\u2018child-directed":[18],"media\u2019.":[19],"However,":[20],"public":[21,127,196],"health":[22,128,197],"advocates":[23],"question":[24],"whether":[25],"the":[26,65,80,110,124,126,143,159,171,185,192],"industry":[28,132],"will":[29],"voluntarily":[30,204],"improve":[31,205],"their":[32,148],"child-targeted":[33,95,140,165,168,206],"practices":[35,208],"a":[37,89,101,181,195],"meaningful":[38],"way.":[39],"In":[40],"this":[41],"paper,":[42],"we":[43],"evaluate":[44,94],"progress":[45],"made":[46],"by":[47,97],"manufacturers":[48],"of":[49,68,91,103,114,164,184,194],"one":[50],"category":[52],"\u2013":[53,57],"ready-to-eat":[54],"breakfast":[55],"cereals":[56,169],"promoting":[59],"nutritious":[60,145],"choices":[61],"and":[64,112,131,134,162,212],"potential":[66,186],"role":[67],"scientific":[69],"research":[70,104,211],"influence":[72],"corporate":[73],"behavior.":[74],"Beginning":[75],"2008,":[77],"researchers":[78],"at":[79],"Rudd":[81],"Center":[82],"for":[83,187],"Food":[84],"Policy":[85],"&":[86],"Obesity":[87],"conducted":[88],"series":[90],"studies":[92],"cereal":[98,115,136],"using":[100],"variety":[102],"methods.":[105],"We":[106],"aimed":[107],"understand":[109],"extent":[111],"impact":[113],"children;":[118],"disseminate":[119],"these":[120],"findings":[121],"parents,":[123],"media,":[125],"community,":[129],"policy-makers,":[130],"representatives;":[133],"encourage":[135],"shift":[139],"toward":[142],"more":[144],"products":[146,174],"portfolios.":[149,177],"A":[150],"follow-up":[151],"analysis":[152,179],"2012":[154],"demonstrated":[155],"some":[156],"improvements":[157],"nutritional":[160],"quality":[161],"cereals,":[166],"although":[167],"remain":[170],"least":[172],"healthy":[173],"company":[176],"This":[178],"provides":[180],"case":[182],"study":[183],"success,":[188],"as":[189,191],"well":[190],"limitations,":[193],"strategy":[198],"incent":[200],"through":[209],"strategic":[210],"communications.":[213]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":4},{"year":2017,"cited_by_count":3},{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}