{"id":"https://openalex.org/W2016342357","doi":"https://doi.org/10.1108/eum0000000002586","title":"Framing and Sales Promotions: The Characteristics of a \u2033Good Deal\u2033","display_name":"Framing and Sales Promotions: The Characteristics of a \u2033Good Deal\u2033","publication_year":1990,"publication_date":"1990-04-01","ids":{"openalex":"https://openalex.org/W2016342357","doi":"https://doi.org/10.1108/eum0000000002586","mag":"2016342357"},"language":"en","primary_location":{"id":"doi:10.1108/eum0000000002586","doi":"https://doi.org/10.1108/eum0000000002586","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000002586","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056649279","display_name":"Leland Campbell","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I80335173","display_name":"Stonehill College","ror":"https://ror.org/023288525","country_code":"US","type":"education","lineage":["https://openalex.org/I80335173"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Leland Campbell","raw_affiliation_strings":["Marketing faculty of Stonehill College"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing faculty of Stonehill College","institution_ids":["https://openalex.org/I80335173"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052198304","display_name":"William D. Diamond","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I24603500","display_name":"University of Massachusetts Amherst","ror":"https://ror.org/0072zz521","country_code":"US","type":"education","lineage":["https://openalex.org/I24603500"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"William D. Diamond","raw_affiliation_strings":["Assistant Professor of Marketing at the University of Massachusetts in Amherst"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor of Marketing at the University of Massachusetts in Amherst","institution_ids":["https://openalex.org/I24603500"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5994,"has_fulltext":false,"cited_by_count":144,"citation_normalized_percentile":{"value":0.85483328,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":99},"biblio":{"volume":"7","issue":"4","first_page":"25","last_page":"31"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.8899999856948853},{"id":"https://openalex.org/keywords/framing-effects","display_name":"framing effects","score":0.8220000267028809},{"id":"https://openalex.org/keywords/monetary-promotions","display_name":"monetary promotions","score":0.9190000295639038},{"id":"https://openalex.org/keywords/price-discounts","display_name":"discounts","score":0.9589999914169312},{"id":"https://openalex.org/keywords/rebates","display_name":"rebates","score":0.9980000257492065},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.8529999852180481},{"id":"https://openalex.org/keywords/price-consciousness","display_name":"price consciousness","score":0.5509999990463257},{"id":"https://openalex.org/keywords/premium-products","display_name":"premium products","score":0.8289999961853027},{"id":"https://openalex.org/keywords/consumer-skepticism","display_name":"consumer skepticism","score":0.6330000162124634}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.69740891456604},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.6920360326766968},{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.6906843781471252},{"id":"https://openalex.org/C18296254","wikidata":"https://www.wikidata.org/wiki/Q1395219","display_name":"Skepticism","level":2,"score":0.6574130058288574},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6331613063812256},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5320148468017578},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.5253291130065918},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5084580183029175},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47646260261535645},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.44542399048805237},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.41096705198287964},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.2849046587944031},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.2390291690826416},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C66938386","wikidata":"https://www.wikidata.org/wiki/Q633538","display_name":"Structural engineering","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eum0000000002586","doi":"https://doi.org/10.1108/eum0000000002586","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eum0000000002586","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.4099999964237213}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W1934425758","https://openalex.org/W2133037631","https://openalex.org/W2133469585","https://openalex.org/W2184175249"],"related_works":["https://openalex.org/W1032929692","https://openalex.org/W2139947627","https://openalex.org/W96561913","https://openalex.org/W2011078784","https://openalex.org/W1964446037","https://openalex.org/W2048558548","https://openalex.org/W2030266995","https://openalex.org/W3081298086","https://openalex.org/W2599979533","https://openalex.org/W2009178208"],"abstract_inverted_index":{"Considers":[0],"the":[1,45,56],"differences":[2],"between":[3],"consumer":[4],"perceptions":[5],"of":[6,61],"nonmonetary":[7,39],"promotions":[8,16,30,40],"such":[9,17],"as":[10,18,36,38],"free":[11],"extra":[12],"product":[13,73],"and":[14,20,47],"monetary":[15,29],"discounts":[19],"rebates.":[21],"Reports":[22],"on":[23,66],"an":[24],"experiment":[25],"which":[26,59],"found":[27],"that":[28,48,55],"did":[31],"not":[32],"have":[33],"to":[34,41,63],"be":[35,42],"large":[37,49],"noticed":[43],"by":[44],"consumer,":[46],"incentives":[50],"make":[51],"consumers":[52],"sceptical.":[53],"Concludes":[54],"decision":[57],"about":[58],"type":[60],"promotion":[62],"use":[64],"depends":[65],"whether":[67],"a":[68,71],"price\u2010conscious":[69],"or":[70],"premium":[72],"market":[74],"segment":[75],"is":[76],"being":[77],"sought.":[78]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":12},{"year":2019,"cited_by_count":8},{"year":2018,"cited_by_count":9},{"year":2017,"cited_by_count":10},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":11},{"year":2014,"cited_by_count":10},{"year":2013,"cited_by_count":12},{"year":2012,"cited_by_count":5}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
