{"id":"https://openalex.org/W2016252252","doi":"https://doi.org/10.1016/j.jbusres.2008.09.003","title":"Anti-branding on the internet","display_name":"Anti-branding on the internet","publication_year":2008,"publication_date":"2008-11-09","ids":{"openalex":"https://openalex.org/W2016252252","doi":"https://doi.org/10.1016/j.jbusres.2008.09.003","mag":"2016252252"},"language":"en","primary_location":{"id":"doi:10.1016/j.jbusres.2008.09.003","doi":"https://doi.org/10.1016/j.jbusres.2008.09.003","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jbusres.2008.09.003","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082739386","display_name":"Sandeep Krishnamurthy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210138624","display_name":"University of Washington Bothell","ror":"https://ror.org/02ygzhr13","country_code":"US","type":"education","lineage":["https://openalex.org/I201448701","https://openalex.org/I4210138624"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Sandeep Krishnamurthy","raw_affiliation_strings":["University of Washington, Bothell, Washington, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Washington, Bothell, Washington, United States","institution_ids":["https://openalex.org/I4210138624"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069407460","display_name":"S. Umit Kucuk","orcid":"https://orcid.org/0000-0002-5632-2610","observed_orcids":["https://orcid.org/0000-0002-5632-2610"]},"institutions":[{"id":"https://openalex.org/I4210138624","display_name":"University of Washington Bothell","ror":"https://ror.org/02ygzhr13","country_code":"US","type":"education","lineage":["https://openalex.org/I201448701","https://openalex.org/I4210138624"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"S. Umit Kucuk","raw_affiliation_strings":["University of Washington, Bothell, Washington, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Washington, Bothell, Washington, United States","institution_ids":["https://openalex.org/I4210138624"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5082739386"],"corresponding_institution_ids":["https://openalex.org/I4210138624"],"apc_list":{"value":4440,"currency":"USD","value_usd":4440},"apc_paid":null,"fwci":19.6719,"has_fulltext":false,"cited_by_count":262,"citation_normalized_percentile":{"value":0.98637484,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"62","issue":"11","first_page":"1119","last_page":"1126"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5317000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5317000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.4609000086784363,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/anti-consumption","display_name":"anti-consumption","score":0.8050000071525574},{"id":"https://openalex.org/keywords/brand-value","display_name":"brand value","score":0.7200000286102295},{"id":"https://openalex.org/keywords/website-language","display_name":"website language","score":0.4350000023841858},{"id":"https://openalex.org/keywords/conceptual-framework","display_name":"conceptual framework","score":0.5889999866485596}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7043579816818237},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6469334363937378},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5753979086875916},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5608726143836975},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5604231953620911},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5534908771514893},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5529487729072571},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.535830020904541},{"id":"https://openalex.org/C68489960","wikidata":"https://www.wikidata.org/wiki/Q2370659","display_name":"Transactional leadership","level":2,"score":0.49566829204559326},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.46542733907699585},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.23239314556121826},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.17729991674423218},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12449070811271667},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.08705627918243408},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/j.jbusres.2008.09.003","doi":"https://doi.org/10.1016/j.jbusres.2008.09.003","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jbusres.2008.09.003","pdf_url":null,"source":{"id":"https://openalex.org/S93284759","display_name":"Journal of Business Research","issn_l":"0148-2963","issn":["0148-2963","1873-7978"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:eee:jbrese:v:62:y:2009:i:11:p:1119-1126","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/S0148-2963(08)00202-6","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320310094","display_name":"University of Washington","ror":"https://ror.org/00cvxb145"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":62,"referenced_works":["https://openalex.org/W1521832","https://openalex.org/W157884254","https://openalex.org/W166252985","https://openalex.org/W334718395","https://openalex.org/W976924018","https://openalex.org/W1072670852","https://openalex.org/W1516136238","https://openalex.org/W1550522855","https://openalex.org/W1563918824","https://openalex.org/W1569913810","https://openalex.org/W1574378514","https://openalex.org/W1751753181","https://openalex.org/W1891388286","https://openalex.org/W1965839807","https://openalex.org/W1966362473","https://openalex.org/W1966843325","https://openalex.org/W1983047625","https://openalex.org/W1987789946","https://openalex.org/W1994243470","https://openalex.org/W1994373531","https://openalex.org/W1996154464","https://openalex.org/W1998071967","https://openalex.org/W2013686055","https://openalex.org/W2015887228","https://openalex.org/W2016364797","https://openalex.org/W2020036009","https://openalex.org/W2038116327","https://openalex.org/W2040134602","https://openalex.org/W2040148252","https://openalex.org/W2045874802","https://openalex.org/W2047984683","https://openalex.org/W2063051136","https://openalex.org/W2069585723","https://openalex.org/W2084007623","https://openalex.org/W2087488801","https://openalex.org/W2089153775","https://openalex.org/W2098293622","https://openalex.org/W2104995768","https://openalex.org/W2110665505","https://openalex.org/W2115978204","https://openalex.org/W2117334662","https://openalex.org/W2124405828","https://openalex.org/W2129840631","https://openalex.org/W2133415276","https://openalex.org/W2135554906","https://openalex.org/W2144805478","https://openalex.org/W2147149573","https://openalex.org/W2165095106","https://openalex.org/W2165109419","https://openalex.org/W2266639535","https://openalex.org/W2320979925","https://openalex.org/W2327296660","https://openalex.org/W2330417241","https://openalex.org/W2333648501","https://openalex.org/W2334560347","https://openalex.org/W2579860814","https://openalex.org/W2992352476","https://openalex.org/W3001309197","https://openalex.org/W3123091093","https://openalex.org/W4249746737","https://openalex.org/W6633998263","https://openalex.org/W6754948125"],"related_works":["https://openalex.org/W17034320","https://openalex.org/W2047984683","https://openalex.org/W284198117","https://openalex.org/W1959514185","https://openalex.org/W2806257202","https://openalex.org/W2005913561","https://openalex.org/W2154987874","https://openalex.org/W2026152183","https://openalex.org/W2186055121","https://openalex.org/W1940922434"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":10},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":19},{"year":2023,"cited_by_count":25},{"year":2022,"cited_by_count":20},{"year":2021,"cited_by_count":13},{"year":2020,"cited_by_count":18},{"year":2019,"cited_by_count":16},{"year":2018,"cited_by_count":25},{"year":2017,"cited_by_count":16},{"year":2016,"cited_by_count":18},{"year":2015,"cited_by_count":15},{"year":2014,"cited_by_count":17},{"year":2013,"cited_by_count":10},{"year":2012,"cited_by_count":11}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
