{"id":"https://openalex.org/W2016248390","doi":"https://doi.org/10.1300/j046v14n04_03","title":"Usefulness of Ethnicity in International Consumer Marketing","display_name":"Usefulness of Ethnicity in International Consumer Marketing","publication_year":2002,"publication_date":"2002-05-01","ids":{"openalex":"https://openalex.org/W2016248390","doi":"https://doi.org/10.1300/j046v14n04_03","mag":"2016248390"},"language":"en","primary_location":{"id":"doi:10.1300/j046v14n04_03","doi":"https://doi.org/10.1300/j046v14n04_03","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j046v14n04_03","pdf_url":null,"source":{"id":"https://openalex.org/S148814761","display_name":"Journal of International Consumer Marketing","issn_l":"0896-1530","issn":["0896-1530","1528-7068"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of International Consumer Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100437677","display_name":"Eunju Lee","orcid":"https://orcid.org/0009-0003-9074-458X","observed_orcids":["https://orcid.org/0009-0003-9074-458X"]},"institutions":[{"id":"https://openalex.org/I75027704","display_name":"University of Tennessee at Knoxville","ror":"https://ror.org/020f3ap87","country_code":"US","type":"education","lineage":["https://openalex.org/I75027704"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Eun-Ju Lee","raw_affiliation_strings":["University of Tennessee, 310 Stokely Management Center, Knoxville, TN, 37996"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Tennessee, 310 Stokely Management Center, Knoxville, TN, 37996","institution_ids":["https://openalex.org/I75027704"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085273588","display_name":"Ann E. Fairhurst","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I75027704","display_name":"University of Tennessee at Knoxville","ror":"https://ror.org/020f3ap87","country_code":"US","type":"education","lineage":["https://openalex.org/I75027704"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ann Fairhurst","raw_affiliation_strings":["University of Tennessee, Jessie Harris Building #230, Knoxville, TN, 37996"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Tennessee, Jessie Harris Building #230, Knoxville, TN, 37996","institution_ids":["https://openalex.org/I75027704"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5011783555","display_name":"Susan Dillard","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I75027704","display_name":"University of Tennessee at Knoxville","ror":"https://ror.org/020f3ap87","country_code":"US","type":"education","lineage":["https://openalex.org/I75027704"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Susan Dillard","raw_affiliation_strings":["University of Tennessee, Jessie Harris Building #230, Knoxville, TN, 37996"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Tennessee, Jessie Harris Building #230, Knoxville, TN, 37996","institution_ids":["https://openalex.org/I75027704"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I75027704"],"apc_list":null,"apc_paid":null,"fwci":5.9097,"has_fulltext":false,"cited_by_count":33,"citation_normalized_percentile":{"value":0.95554799,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"14","issue":"4","first_page":"25","last_page":"48"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9023000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9023000001907349,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.05420000106096268,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.020999999716877937,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ethnicity","display_name":"ethnicity","score":0.875},{"id":"https://openalex.org/keywords/ethnic-identity","display_name":"ethnic identity","score":0.8930000066757202},{"id":"https://openalex.org/keywords/international-consumers","display_name":"international consumers","score":0.7549999952316284},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.7089999914169312},{"id":"https://openalex.org/keywords/latino-consumers","display_name":"Latino consumers","score":0.9760000109672546},{"id":"https://openalex.org/keywords/asian-consumers","display_name":"Asian consumers","score":0.9909999966621399},{"id":"https://openalex.org/keywords/immigrant-consumers","display_name":"immigrant consumers","score":0.7440000176429749},{"id":"https://openalex.org/keywords/consumer-mobility","display_name":"consumer mobility","score":0.5820000171661377}],"concepts":[{"id":"https://openalex.org/C137403100","wikidata":"https://www.wikidata.org/wiki/Q41710","display_name":"Ethnic group","level":2,"score":0.8186399936676025},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.649227499961853},{"id":"https://openalex.org/C97509610","wikidata":"https://www.wikidata.org/wiki/Q3141064","display_name":"Internationalization","level":2,"score":0.6074478030204773},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.5698984861373901},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.5687004923820496},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5122894048690796},{"id":"https://openalex.org/C157660682","wikidata":"https://www.wikidata.org/wiki/Q419793","display_name":"Accommodation","level":2,"score":0.5062931776046753},{"id":"https://openalex.org/C2779101040","wikidata":"https://www.wikidata.org/wiki/Q3373417","display_name":"Country of origin","level":2,"score":0.49267131090164185},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.4634867012500763},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4559382498264313},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.43703073263168335},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2583222985267639},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2563517391681671},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24459168314933777},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C155202549","wikidata":"https://www.wikidata.org/wiki/Q178803","display_name":"International trade","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1300/j046v14n04_03","doi":"https://doi.org/10.1300/j046v14n04_03","is_oa":false,"landing_page_url":"https://doi.org/10.1300/j046v14n04_03","pdf_url":null,"source":{"id":"https://openalex.org/S148814761","display_name":"Journal of International Consumer Marketing","issn_l":"0896-1530","issn":["0896-1530","1528-7068"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of International Consumer Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Partnerships for the goals","score":0.5099999904632568,"id":"https://metadata.un.org/sdg/17"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W156783367","https://openalex.org/W574334659","https://openalex.org/W647912289","https://openalex.org/W1022997705","https://openalex.org/W1562891728","https://openalex.org/W1602303253","https://openalex.org/W1604225433","https://openalex.org/W1678457318","https://openalex.org/W1965699657","https://openalex.org/W1967058415","https://openalex.org/W1968817351","https://openalex.org/W1981403846","https://openalex.org/W1981446048","https://openalex.org/W1991705029","https://openalex.org/W2000817068","https://openalex.org/W2000944080","https://openalex.org/W2009474275","https://openalex.org/W2014239045","https://openalex.org/W2014678445","https://openalex.org/W2015893851","https://openalex.org/W2016401887","https://openalex.org/W2018201949","https://openalex.org/W2022218363","https://openalex.org/W2022908290","https://openalex.org/W2023560085","https://openalex.org/W2023999554","https://openalex.org/W2024233657","https://openalex.org/W2024649498","https://openalex.org/W2028079738","https://openalex.org/W2029422297","https://openalex.org/W2039088739","https://openalex.org/W2046825178","https://openalex.org/W2074476616","https://openalex.org/W2074511573","https://openalex.org/W2080285429","https://openalex.org/W2082366678","https://openalex.org/W2147632142","https://openalex.org/W2171464071","https://openalex.org/W2174133114","https://openalex.org/W2175063366","https://openalex.org/W2177320016","https://openalex.org/W2410168372","https://openalex.org/W2418734091","https://openalex.org/W2798304687","https://openalex.org/W2902225836","https://openalex.org/W3124696400","https://openalex.org/W3147133440","https://openalex.org/W4241785331","https://openalex.org/W4253258200","https://openalex.org/W6841410898","https://openalex.org/W6991568233","https://openalex.org/W7038437388"],"related_works":["https://openalex.org/W2050318671","https://openalex.org/W4226317252","https://openalex.org/W1587707959","https://openalex.org/W1813143650","https://openalex.org/W186401209","https://openalex.org/W1973317038","https://openalex.org/W1984725834","https://openalex.org/W2912741977","https://openalex.org/W2047966077","https://openalex.org/W4388266196"],"abstract_inverted_index":{"Internationalization":[0],"is":[1,27],"the":[2,7,11,18,49,69,78,112,134,165,200,209],"term":[3],"that":[4,58,91,173],"can":[5],"characterize":[6],"current":[8],"state":[9],"of":[10,17,22,44,54,100,103,114,136,139,158,169,202],"consumer":[12,25,31,124,147],"market":[13,26,71,119,196],"in":[14,40,48,122,164,181,189,195],"many":[15],"parts":[16],"world.":[19],"The":[20,52,97,167],"phenomenon":[21],"an":[23,108],"internationalized":[24],"noteworthy":[28],"particularly":[29],"because":[30],"mobility":[32],"beyond":[33,63],"their":[34,64,87,94,182],"national":[35],"boundaries":[36,66],"has":[37],"increased":[38],"resulting":[39],"a":[41,118,156],"significant":[42,179],"growth":[43],"diverse":[45],"immigrant":[46],"populations":[47],"international":[50,81,104,123],"marketplace.":[51],"theory":[53],"intercultural":[55,144],"accommodation":[56],"suggests":[57],"consumers":[59,82,105,162,177],"who":[60,141],"have":[61],"relocated":[62],"national/cultural":[65],"adapt":[67],"to":[68,199],"new":[70,74],"environment":[72],"developing":[73],"consumption":[75],"patterns.":[76],"At":[77],"same":[79],"time":[80],"do":[83],"not":[84],"entirely":[85],"lose":[86],"original":[88],"ethnic":[89,101,131,137,203],"identity":[90,102],"had":[92],"guided":[93],"socialization":[95],"process.":[96],"evolving":[98],"nature":[99],"may":[106],"pose":[107],"interesting":[109],"question":[110],"about":[111],"usefulness":[113],"observable":[115],"ethnicity":[116],"as":[117],"segmentation":[120],"basis":[121],"marketing.":[125],"This":[126],"study":[127,171],"examined":[128],"how":[129],"consumers'":[130],"identity,":[132],"specifically":[133],"strength":[135,201],"identification":[138,204],"those":[140],"are":[142,218],"experiencing":[143],"accommodation,":[145],"influenced":[146],"apparel":[148,190],"shopping":[149,191],"orientations":[150],"and":[151,160,175,214],"retail":[152,183],"format":[153,184],"preferences,":[154],"using":[155],"sample":[157],"Latino":[159,174],"Asian":[161,176,210],"residing":[163],"U.S.":[166],"results":[168],"this":[170],"showed":[172],"demonstrated":[178],"differences":[180,194],"preferences":[185],"but":[186],"shared":[187],"similarities":[188],"orientations.":[192],"Some":[193],"behavior":[197],"relative":[198],"were":[205],"also":[206],"observed":[207],"within":[208],"sample.":[211],"Finally,":[212],"implications":[213],"future":[215],"research":[216],"directions":[217],"discussed.":[219]},"counts_by_year":[{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}