{"id":"https://openalex.org/W2016181718","doi":"https://doi.org/10.1007/s11628-014-0255-9","title":"Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness","display_name":"Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness","publication_year":2014,"publication_date":"2014-07-26","ids":{"openalex":"https://openalex.org/W2016181718","doi":"https://doi.org/10.1007/s11628-014-0255-9","mag":"2016181718"},"language":"en","primary_location":{"id":"doi:10.1007/s11628-014-0255-9","doi":"https://doi.org/10.1007/s11628-014-0255-9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11628-014-0255-9","pdf_url":null,"source":{"id":"https://openalex.org/S3409213","display_name":"Service Business","issn_l":"1862-8508","issn":["1862-8508","1862-8516"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Service Business","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080888018","display_name":"Esmeralda Crespo Almendros","orcid":"https://orcid.org/0000-0002-1009-8561","observed_orcids":["https://orcid.org/0000-0002-1009-8561"]},"institutions":[{"id":"https://openalex.org/I173304897","display_name":"Universidad de Granada","ror":"https://ror.org/04njjy449","country_code":"ES","type":"education","lineage":["https://openalex.org/I173304897"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"E. Crespo-Almendros","raw_affiliation_strings":["Department of Marketing and Market Research, Business and Economics Faculty, University of Granada, Granada, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing and Market Research, Business and Economics Faculty, University of Granada, Granada, Spain","institution_ids":["https://openalex.org/I173304897"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055214980","display_name":"Salvador del Barrio\u2010Garc\u00eda","orcid":"https://orcid.org/0000-0002-6144-0240","observed_orcids":["https://orcid.org/0000-0002-6144-0240"]},"institutions":[{"id":"https://openalex.org/I173304897","display_name":"Universidad de Granada","ror":"https://ror.org/04njjy449","country_code":"ES","type":"education","lineage":["https://openalex.org/I173304897"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"S. Del Barrio-Garc\u00eda","raw_affiliation_strings":["Department of Marketing and Market Research, Business and Economics Faculty, University of Granada, Granada, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing and Market Research, Business and Economics Faculty, University of Granada, Granada, Spain","institution_ids":["https://openalex.org/I173304897"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5055214980","https://openalex.org/A5080888018"],"corresponding_institution_ids":["https://openalex.org/I173304897"],"apc_list":{"value":3190,"currency":"USD","value_usd":3190},"apc_paid":null,"fwci":6.3979,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.95840889,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"10","issue":"1","first_page":"31","last_page":"58"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8598999977111816,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8598999977111816,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.04749999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.046300001442432404,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/free-gifts","display_name":"free gifts","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.7760000228881836},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.8040000200271606},{"id":"https://openalex.org/keywords/airline-services","display_name":"airline services","score":0.5059999823570251},{"id":"https://openalex.org/keywords/online-sales-promotion","display_name":"online sales promotion","score":0.8199999928474426},{"id":"https://openalex.org/keywords/consumer-response-to-promotions","display_name":"consumer response to promotions","score":0.6610000133514404}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.8161206245422363},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7081847786903381},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6662614345550537},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6408355832099915},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.6263558864593506},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.603062629699707},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5620694756507874},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5133227705955505},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.41452038288116455},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.14760041236877441},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s11628-014-0255-9","doi":"https://doi.org/10.1007/s11628-014-0255-9","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11628-014-0255-9","pdf_url":null,"source":{"id":"https://openalex.org/S3409213","display_name":"Service Business","issn_l":"1862-8508","issn":["1862-8508","1862-8516"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Service Business","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:svcbiz:v:10:y:2016:i:1:d:10.1007_s11628-014-0255-9","doi":null,"is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s11628-014-0255-9","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":125,"referenced_works":["https://openalex.org/W22283685","https://openalex.org/W32240246","https://openalex.org/W56583652","https://openalex.org/W82038529","https://openalex.org/W164648798","https://openalex.org/W177898453","https://openalex.org/W599413746","https://openalex.org/W643923543","https://openalex.org/W1454724097","https://openalex.org/W1504508078","https://openalex.org/W1512772539","https://openalex.org/W1515344919","https://openalex.org/W1546787249","https://openalex.org/W1849322670","https://openalex.org/W1964446037","https://openalex.org/W1965202160","https://openalex.org/W1976831384","https://openalex.org/W1977633259","https://openalex.org/W1983307815","https://openalex.org/W1983934796","https://openalex.org/W1984776198","https://openalex.org/W1985887266","https://openalex.org/W1988447536","https://openalex.org/W1989384586","https://openalex.org/W1990367001","https://openalex.org/W1992582070","https://openalex.org/W1993357226","https://openalex.org/W1993616116","https://openalex.org/W1993806868","https://openalex.org/W1996004972","https://openalex.org/W1999730009","https://openalex.org/W2000171724","https://openalex.org/W2000231428","https://openalex.org/W2002396731","https://openalex.org/W2003731571","https://openalex.org/W2009178208","https://openalex.org/W2010893058","https://openalex.org/W2016342357","https://openalex.org/W2016674933","https://openalex.org/W2016794508","https://openalex.org/W2019992157","https://openalex.org/W2021968537","https://openalex.org/W2022092369","https://openalex.org/W2025550180","https://openalex.org/W2026086910","https://openalex.org/W2027340407","https://openalex.org/W2034562813","https://openalex.org/W2034857172","https://openalex.org/W2037320230","https://openalex.org/W2038150191","https://openalex.org/W2038618524","https://openalex.org/W2041446724","https://openalex.org/W2042677859","https://openalex.org/W2045957371","https://openalex.org/W2046752514","https://openalex.org/W2048558548","https://openalex.org/W2050514065","https://openalex.org/W2052377911","https://openalex.org/W2055074867","https://openalex.org/W2057516773","https://openalex.org/W2064924685","https://openalex.org/W2068938082","https://openalex.org/W2070142226","https://openalex.org/W2071792947","https://openalex.org/W2072912092","https://openalex.org/W2073388035","https://openalex.org/W2073871304","https://openalex.org/W2078034182","https://openalex.org/W2078429717","https://openalex.org/W2083392111","https://openalex.org/W2083871214","https://openalex.org/W2084113165","https://openalex.org/W2084568082","https://openalex.org/W2085590968","https://openalex.org/W2089120403","https://openalex.org/W2094013842","https://openalex.org/W2104239004","https://openalex.org/W2111560289","https://openalex.org/W2114174143","https://openalex.org/W2118827193","https://openalex.org/W2124557784","https://openalex.org/W2126721318","https://openalex.org/W2133469585","https://openalex.org/W2139104508","https://openalex.org/W2140548990","https://openalex.org/W2144091582","https://openalex.org/W2150424392","https://openalex.org/W2163000154","https://openalex.org/W2165397234","https://openalex.org/W2174807973","https://openalex.org/W2175485531","https://openalex.org/W2184175249","https://openalex.org/W2187194946","https://openalex.org/W2219705828","https://openalex.org/W2250142157","https://openalex.org/W2256075884","https://openalex.org/W2259978233","https://openalex.org/W2266639535","https://openalex.org/W2323606083","https://openalex.org/W2324612463","https://openalex.org/W2325520090","https://openalex.org/W2325997495","https://openalex.org/W2329925658","https://openalex.org/W2332133253","https://openalex.org/W2333783222","https://openalex.org/W2346874322","https://openalex.org/W2411911566","https://openalex.org/W2415407974","https://openalex.org/W2437020257","https://openalex.org/W2765570633","https://openalex.org/W2797247465","https://openalex.org/W2909220725","https://openalex.org/W2909421452","https://openalex.org/W2918142631","https://openalex.org/W2992998359","https://openalex.org/W3011865677","https://openalex.org/W3015634246","https://openalex.org/W3124390765","https://openalex.org/W3124560489","https://openalex.org/W4214575751","https://openalex.org/W4237098153","https://openalex.org/W4238999211","https://openalex.org/W4240567045","https://openalex.org/W4256268358","https://openalex.org/W4295196781"],"related_works":["https://openalex.org/W1984041764","https://openalex.org/W35476541","https://openalex.org/W1983934796","https://openalex.org/W129129770","https://openalex.org/W1806422884","https://openalex.org/W2801494339","https://openalex.org/W2174807973","https://openalex.org/W7061088436","https://openalex.org/W4402204027","https://openalex.org/W1627358744"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
