{"id":"https://openalex.org/W2016014923","doi":"https://doi.org/10.1108/03090560710718139","title":"Towards a contingent, empirically validated, and power cognisant relationship marketing","display_name":"Towards a contingent, empirically validated, and power cognisant relationship marketing","publication_year":2007,"publication_date":"2007-01-20","ids":{"openalex":"https://openalex.org/W2016014923","doi":"https://doi.org/10.1108/03090560710718139","mag":"2016014923"},"language":"en","primary_location":{"id":"doi:10.1108/03090560710718139","doi":"https://doi.org/10.1108/03090560710718139","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560710718139","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://pureportal.coventry.ac.uk/en/publications/1f1b937d-1171-47c0-927d-a0dd31236033","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065034570","display_name":"Edward Kasabov","orcid":"https://orcid.org/0000-0002-9049-5566","observed_orcids":["https://orcid.org/0000-0002-9049-5566"]},"institutions":[{"id":"https://openalex.org/I1299528221","display_name":"Engineering and Physical Sciences Research Council","ror":"https://ror.org/0439y7842","country_code":"GB","type":"government","lineage":["https://openalex.org/I1299528221","https://openalex.org/I4210087105"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Edward Kasabov","raw_affiliation_strings":["ESRC/EPSRC Advanced Institute of Management Research, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ESRC/EPSRC Advanced Institute of Management Research, London, UK","institution_ids":["https://openalex.org/I1299528221"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5065034570"],"corresponding_institution_ids":["https://openalex.org/I1299528221"],"apc_list":null,"apc_paid":null,"fwci":3.683,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.92622951,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"41","issue":"1/2","first_page":"94","last_page":"120"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.9929999709129333},{"id":"https://openalex.org/keywords/relationship-power","display_name":"power in relationships","score":0.7490000128746033},{"id":"https://openalex.org/keywords/disciplining","display_name":"disciplining","score":0.9610000252723694},{"id":"https://openalex.org/keywords/customer-dissatisfaction","display_name":"customer dissatisfaction","score":0.9580000042915344},{"id":"https://openalex.org/keywords/relational-exchange","display_name":"relational exchange","score":0.460999995470047},{"id":"https://openalex.org/keywords/marketing-theory-development","display_name":"marketing theory development","score":0.5419999957084656}],"concepts":[{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.7367199659347534},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6275467276573181},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6174238920211792},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5819978713989258},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.5272259712219238},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.4902501702308655},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4681470990180969},{"id":"https://openalex.org/C37653941","wikidata":"https://www.wikidata.org/wiki/Q1755089","display_name":"Qualitative marketing research","level":5,"score":0.4521713852882385},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.4444781243801117},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.41930148005485535},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.4120176136493683},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.32607442140579224},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.24749723076820374},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23340028524398804},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.14411059021949768},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.12236747145652771},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.09341111779212952},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1108/03090560710718139","doi":"https://doi.org/10.1108/03090560710718139","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090560710718139","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},{"id":"pmh:oai:http://curve.coventry.ac.uk/open/p/oai:62595e6f-9285-f884-6135-86ddb82f6b4e/1","doi":null,"is_oa":false,"landing_page_url":"http://curve.coventry.ac.uk/open/items/62595e6f-9285-f884-6135-86ddb82f6b4e/1","pdf_url":null,"source":{"id":"https://openalex.org/S4306401989","display_name":"Coventry University Open Collections (Coventry university)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I73417466","host_organization_name":"Coventry University","host_organization_lineage":["https://openalex.org/I73417466"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"},{"id":"pmh:oai:pure.atira.dk:openaire/1f1b937d-1171-47c0-927d-a0dd31236033","doi":null,"is_oa":true,"landing_page_url":"https://pureportal.coventry.ac.uk/en/publications/1f1b937d-1171-47c0-927d-a0dd31236033","pdf_url":null,"source":{"id":"https://openalex.org/S4306402411","display_name":"Pure (Coventry University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I73417466","host_organization_name":"Coventry University","host_organization_lineage":["https://openalex.org/I73417466"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Kasabov, E 2007, 'Towards a contingent, empirically validated, and power cognisant relationship marketing.', European Journal of Marketing, vol. 41, no. 1/2, pp. 94-120. https://doi.org/10.1108/03090560710718139","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:tle:62595e6f-9285-f884-6135-86ddb82f6b4e:2fa872f8-6189-4232-b228-bd31f47934f5:1","doi":null,"is_oa":false,"landing_page_url":"http://curve.coventry.ac.uk/open/items/62595e6f-9285-f884-6135-86ddb82f6b4e/1","pdf_url":null,"source":{"id":"https://openalex.org/S4306402153","display_name":"The Open Collections (Coventry University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I73417466","host_organization_name":"Coventry University","host_organization_lineage":["https://openalex.org/I73417466"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":{"id":"pmh:oai:pure.atira.dk:openaire/1f1b937d-1171-47c0-927d-a0dd31236033","doi":null,"is_oa":true,"landing_page_url":"https://pureportal.coventry.ac.uk/en/publications/1f1b937d-1171-47c0-927d-a0dd31236033","pdf_url":null,"source":{"id":"https://openalex.org/S4306402411","display_name":"Pure (Coventry University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I73417466","host_organization_name":"Coventry University","host_organization_lineage":["https://openalex.org/I73417466"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Kasabov, E 2007, 'Towards a contingent, empirically validated, and power cognisant relationship marketing.', European Journal of Marketing, vol. 41, no. 1/2, pp. 94-120. https://doi.org/10.1108/03090560710718139","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":138,"referenced_works":["https://openalex.org/W140538326","https://openalex.org/W166398305","https://openalex.org/W263623272","https://openalex.org/W288850694","https://openalex.org/W623111490","https://openalex.org/W647450710","https://openalex.org/W647966762","https://openalex.org/W1480364937","https://openalex.org/W1490181206","https://openalex.org/W1509724292","https://openalex.org/W1530535913","https://openalex.org/W1540641352","https://openalex.org/W1567468396","https://openalex.org/W1573145308","https://openalex.org/W1582918009","https://openalex.org/W1584219744","https://openalex.org/W1594945480","https://openalex.org/W1597572790","https://openalex.org/W1597750586","https://openalex.org/W1606405374","https://openalex.org/W1652257166","https://openalex.org/W1654874180","https://openalex.org/W1965446534","https://openalex.org/W1967441032","https://openalex.org/W1971855010","https://openalex.org/W1973782740","https://openalex.org/W1973849164","https://openalex.org/W1974532196","https://openalex.org/W1975852998","https://openalex.org/W1977908398","https://openalex.org/W1978466266","https://openalex.org/W1979242853","https://openalex.org/W1981225864","https://openalex.org/W1985897936","https://openalex.org/W1987634503","https://openalex.org/W1987684549","https://openalex.org/W1990985616","https://openalex.org/W1991670833","https://openalex.org/W1993171100","https://openalex.org/W1999174544","https://openalex.org/W2000596557","https://openalex.org/W2002656340","https://openalex.org/W2003590951","https://openalex.org/W2007006972","https://openalex.org/W2007102844","https://openalex.org/W2008544042","https://openalex.org/W2009348094","https://openalex.org/W2010880342","https://openalex.org/W2013053449","https://openalex.org/W2013297370","https://openalex.org/W2015025359","https://openalex.org/W2015789329","https://openalex.org/W2016634442","https://openalex.org/W2021084883","https://openalex.org/W2024573942","https://openalex.org/W2027776006","https://openalex.org/W2028088963","https://openalex.org/W2028394852","https://openalex.org/W2029370015","https://openalex.org/W2029794145","https://openalex.org/W2036543051","https://openalex.org/W2036758899","https://openalex.org/W2038075904","https://openalex.org/W2038621868","https://openalex.org/W2039328808","https://openalex.org/W2039463680","https://openalex.org/W2040264867","https://openalex.org/W2043453086","https://openalex.org/W2046394225","https://openalex.org/W2046557738","https://openalex.org/W2047414201","https://openalex.org/W2047860167","https://openalex.org/W2047882613","https://openalex.org/W2053583812","https://openalex.org/W2054170327","https://openalex.org/W2054914420","https://openalex.org/W2058071382","https://openalex.org/W2060353819","https://openalex.org/W2064066794","https://openalex.org/W2073287502","https://openalex.org/W2074079617","https://openalex.org/W2075488796","https://openalex.org/W2076155029","https://openalex.org/W2077331722","https://openalex.org/W2077820623","https://openalex.org/W2078740985","https://openalex.org/W2078919733","https://openalex.org/W2083277050","https://openalex.org/W2083333516","https://openalex.org/W2085011525","https://openalex.org/W2089433072","https://openalex.org/W2094992131","https://openalex.org/W2097509383","https://openalex.org/W2097927444","https://openalex.org/W2099812626","https://openalex.org/W2100291493","https://openalex.org/W2102097552","https://openalex.org/W2103294976","https://openalex.org/W2111719001","https://openalex.org/W2114994351","https://openalex.org/W2118110334","https://openalex.org/W2123087429","https://openalex.org/W2125947125","https://openalex.org/W2126842980","https://openalex.org/W2136207752","https://openalex.org/W2137247419","https://openalex.org/W2140519362","https://openalex.org/W2148219776","https://openalex.org/W2148581700","https://openalex.org/W2158431031","https://openalex.org/W2159674550","https://openalex.org/W2162758390","https://openalex.org/W2164309533","https://openalex.org/W2169295275","https://openalex.org/W2169668477","https://openalex.org/W2170430750","https://openalex.org/W2172173851","https://openalex.org/W2183387232","https://openalex.org/W2261046938","https://openalex.org/W2294544430","https://openalex.org/W2313319791","https://openalex.org/W2313577450","https://openalex.org/W2313992398","https://openalex.org/W2320670150","https://openalex.org/W2323074043","https://openalex.org/W2332309259","https://openalex.org/W2334496713","https://openalex.org/W2425276264","https://openalex.org/W2999253533","https://openalex.org/W3002695069","https://openalex.org/W3004807288","https://openalex.org/W3037229824","https://openalex.org/W3148074400","https://openalex.org/W4246393370","https://openalex.org/W4388150728","https://openalex.org/W6601730711","https://openalex.org/W6637095626","https://openalex.org/W6672122267"],"related_works":["https://openalex.org/W2576378426","https://openalex.org/W7098636458","https://openalex.org/W3125991144","https://openalex.org/W142952224","https://openalex.org/W7096248831","https://openalex.org/W2074340695","https://openalex.org/W2176037416","https://openalex.org/W2102492785","https://openalex.org/W7095916900","https://openalex.org/W2153035268"],"abstract_inverted_index":{"Purpose":[0],"The":[1,38,220,235],"purpose":[2],"of":[3,22,46,59,87,97,103,125,128,131,160,166,171,174,196,213,216,229,245],"this":[4],"paper":[5],"is":[6,92,120,190,194],"to":[7,17,42,133,185,238,255],"deconstruct":[8],"a":[9,158,227,241,252],"growing":[10],"area":[11],"in":[12,27,63,68,95,100,108,164,200,206],"marketing":[13,24,48,52,80,152,186,201,258],"theory.":[14,53],"It":[15,91,247],"aims":[16,41,237],"critically":[18],"examine":[19],"the":[20,28,69,71,85,109,123,197,211],"principles":[21],"relationship":[23,47,151,257],"as":[25,138,251],"found":[26],"literature":[29],"and":[30,61,65,82,101,115,135,140,148,162,182,188,203,218,226],"suggest":[31],"opportunities":[32],"for":[33,231],"future":[34,44,232,256],"conceptual":[35,39],"maturation.":[36],"Design/methodology/approach":[37],"discussion":[40,72,124,236],"assist":[43],"progress":[45],"and,":[49],"more":[50,180],"generally,":[51],"While":[54],"focusing":[55],"on":[56,223],"specific":[57],"areas":[58],"departures":[60],"inadequacies":[62],"past":[64],"current":[66,79,150,214],"research":[67,107,136,176,187,205],"area,":[70],"notes":[73],"seminal":[74],"philosophical":[75],"questions":[76],"which":[77,83],"underpin":[78],"sensibilities":[81],"inform":[84],"nature":[86],"relational":[88,104,175,233],"discourses.":[89],"Findings":[90],"argued":[93],"that,":[94],"spite":[96],"recent":[98],"developments":[99],"maturation":[102],"discourses,":[105],"some":[106],"field":[110],"remains":[111],"rather":[112],"non\u2010contingent,":[113],"theoretical":[114],"not":[116],"observation\u2010informed.":[117],"Importantly,":[118],"it":[119],"biased":[121],"towards":[122],"positive":[126],"aspects":[127],"relationships.":[129],"Matters":[130],"consequence":[132],"practice":[134,189],"such":[137],"power":[139,161],"disciplining":[141,163],"remain":[142],"under\u2010researched.":[143],"Research":[144],"limitations/implications":[145],"By":[146],"deconstructing":[147],"reconstructing":[149],"theory":[153],"\u2013":[154,169],"partly":[155],"by":[156,210],"using":[157],"study":[159],"situations":[165],"consumer":[167],"dissatisfaction":[168],"ways":[170],"confronting":[172],"shortcomings":[173],"are":[177],"illustrated.":[178],"A":[179],"balanced":[181],"nuanced":[183],"approach":[184],"proposed.":[191],"Originality/value":[192],"This":[193],"one":[195],"few":[198],"papers":[199],"research,":[202],"relationship\u2010marketing":[204],"particular,":[207],"conceptually":[208],"intrigued":[209],"peculiarities":[212],"thinking":[215],"relationships":[217],"exchanges.":[219,246],"contribution":[221],"centres":[222],"three":[224],"observations":[225],"number":[228],"suggestions":[230],"analysis.":[234],"help":[239],"promote":[240],"fuller,":[242],"deeper":[243],"understanding":[244],"has":[248],"been":[249],"designed":[250],"sketchy":[253],"guide":[254],"research.":[259]},"counts_by_year":[{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":4}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}