{"id":"https://openalex.org/W2015361367","doi":"https://doi.org/10.2753/mer1052-8008230303","title":"CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education","display_name":"CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education","publication_year":2013,"publication_date":"2013-10-01","ids":{"openalex":"https://openalex.org/W2015361367","doi":"https://doi.org/10.2753/mer1052-8008230303","mag":"2015361367"},"language":"en","primary_location":{"id":"doi:10.2753/mer1052-8008230303","doi":"https://doi.org/10.2753/mer1052-8008230303","is_oa":false,"landing_page_url":"https://doi.org/10.2753/mer1052-8008230303","pdf_url":null,"source":{"id":"https://openalex.org/S67177122","display_name":"Marketing Education Review","issn_l":"1052-8008","issn":["1052-8008","2153-9987"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Education Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101524340","display_name":"Xin Wang","orcid":"https://orcid.org/0000-0003-0849-7843","observed_orcids":["https://orcid.org/0000-0003-0849-7843","https://orcid.org/0000-0003-2876-120X"]},"institutions":[{"id":"https://openalex.org/I63135867","display_name":"University of Cincinnati","ror":"https://ror.org/01e3m7079","country_code":"US","type":"education","lineage":["https://openalex.org/I63135867"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Xin Wang","raw_affiliation_strings":["a Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH","Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH","institution_ids":["https://openalex.org/I63135867"]},{"raw_affiliation_string":"Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH","institution_ids":["https://openalex.org/I63135867"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035987077","display_name":"Riley G. Dugan","orcid":"https://orcid.org/0000-0003-4463-8308","observed_orcids":["https://orcid.org/0000-0003-4463-8308"]},"institutions":[{"id":"https://openalex.org/I63135867","display_name":"University of Cincinnati","ror":"https://ror.org/01e3m7079","country_code":"US","type":"education","lineage":["https://openalex.org/I63135867"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Riley Dugan","raw_affiliation_strings":["a Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH","Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH","institution_ids":["https://openalex.org/I63135867"]},{"raw_affiliation_string":"Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH","institution_ids":["https://openalex.org/I63135867"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071167564","display_name":"Jane Z. Sojka","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I63135867","display_name":"University of Cincinnati","ror":"https://ror.org/01e3m7079","country_code":"US","type":"education","lineage":["https://openalex.org/I63135867"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jane Sojka","raw_affiliation_strings":["a Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH","Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"a Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH","institution_ids":["https://openalex.org/I63135867"]},{"raw_affiliation_string":"Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH","institution_ids":["https://openalex.org/I63135867"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I63135867"],"apc_list":null,"apc_paid":null,"fwci":0.7229,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.81474334,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"23","issue":"3","first_page":"241","last_page":"250"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13034","display_name":"Information Systems Education and Curriculum Development","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.8679999709129333},{"id":"https://openalex.org/keywords/social-networking","display_name":"social networking","score":0.9430000185966492},{"id":"https://openalex.org/keywords/sales-education","display_name":"sales education","score":0.8690000176429749},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.996999979019165},{"id":"https://openalex.org/keywords/curriculum-development","display_name":"curriculum development","score":0.6349999904632568},{"id":"https://openalex.org/keywords/student-perceptions","display_name":"student perceptions","score":0.7440000176429749},{"id":"https://openalex.org/keywords/teaching-tools","display_name":"teaching aids","score":0.6729999780654907}],"concepts":[{"id":"https://openalex.org/C47177190","wikidata":"https://www.wikidata.org/wiki/Q207137","display_name":"Curriculum","level":2,"score":0.7262656092643738},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6946333050727844},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6328229904174805},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.5665305852890015},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5186601877212524},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.484896719455719},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4564632475376129},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.45367854833602905},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.44971147179603577},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.36695849895477295},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19856008887290955},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.16487827897071838},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.08560493588447571},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2753/mer1052-8008230303","doi":"https://doi.org/10.2753/mer1052-8008230303","is_oa":false,"landing_page_url":"https://doi.org/10.2753/mer1052-8008230303","pdf_url":null,"source":{"id":"https://openalex.org/S67177122","display_name":"Marketing Education Review","issn_l":"1052-8008","issn":["1052-8008","2153-9987"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","fnege-4","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Education Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.975600004196167,"display_name":"Quality education"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":44,"referenced_works":["https://openalex.org/W86002778","https://openalex.org/W152599363","https://openalex.org/W165913834","https://openalex.org/W1501194153","https://openalex.org/W1566876566","https://openalex.org/W1616693626","https://openalex.org/W1871433632","https://openalex.org/W1963715669","https://openalex.org/W1973271781","https://openalex.org/W1989583305","https://openalex.org/W2005089535","https://openalex.org/W2013742655","https://openalex.org/W2023193764","https://openalex.org/W2024569409","https://openalex.org/W2033658346","https://openalex.org/W2040148252","https://openalex.org/W2042506773","https://openalex.org/W2047400487","https://openalex.org/W2051607204","https://openalex.org/W2062985313","https://openalex.org/W2075971565","https://openalex.org/W2077114753","https://openalex.org/W2084348747","https://openalex.org/W2086161902","https://openalex.org/W2104719746","https://openalex.org/W2121991862","https://openalex.org/W2129922800","https://openalex.org/W2135406508","https://openalex.org/W2142821253","https://openalex.org/W2166061111","https://openalex.org/W2166730960","https://openalex.org/W2166949559","https://openalex.org/W2169022474","https://openalex.org/W2267677010","https://openalex.org/W2276319162","https://openalex.org/W2285255279","https://openalex.org/W2470449851","https://openalex.org/W2500056419","https://openalex.org/W2566119511","https://openalex.org/W2785459225","https://openalex.org/W3121189588","https://openalex.org/W3121721950","https://openalex.org/W3147956454","https://openalex.org/W4254792996"],"related_works":["https://openalex.org/W2980937587","https://openalex.org/W4407601688","https://openalex.org/W4404545432","https://openalex.org/W4415974134","https://openalex.org/W1814870191","https://openalex.org/W7016413088","https://openalex.org/W1578933753","https://openalex.org/W3099576519","https://openalex.org/W2249052186","https://openalex.org/W4298009629"],"abstract_inverted_index":{"Implementation":[0],"of":[1],"a":[2,12,17,22,50],"customer":[3],"relationship":[4],"management":[5],"(CRM)":[6],"2.0":[7,29,67],"system":[8,30,68],"can":[9,38],"provide":[10],"both":[11],"valuable":[13,51],"pedagogical":[14],"tool":[15],"and":[16,24,35,45,72],"needed":[18],"skill":[19,52],"set":[20],"in":[21,32,62],"marketing":[23,36,71],"sales":[25,34,73],"curriculum.":[26,74],"A":[27],"CRM":[28,66],"incorporated":[31],"the":[33,64,70],"curriculum":[37],"help":[39],"manage":[40],"relationships":[41],"between":[42],"students,":[43],"practitioners,":[44],"faculty":[46],"while":[47],"teaching":[48],"students":[49,59],"set.":[53],"Preliminary":[54],"survey":[55],"results":[56],"suggest":[57],"that":[58],"perceive":[60],"value":[61],"incorporating":[63],"proposed":[65],"into":[69]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2016-06-24T00:00:00"}
