{"id":"https://openalex.org/W2015330338","doi":"https://doi.org/10.1016/s1057-7408(08)80019-8","title":"Gender casting in television toy advertisements: Distributions, message content analysis, and evaluations","display_name":"Gender casting in television toy advertisements: Distributions, message content analysis, and evaluations","publication_year":1993,"publication_date":"1993-01-01","ids":{"openalex":"https://openalex.org/W2015330338","doi":"https://doi.org/10.1016/s1057-7408(08)80019-8","mag":"2015330338"},"language":"en","primary_location":{"id":"doi:10.1016/s1057-7408(08)80019-8","doi":"https://doi.org/10.1016/s1057-7408(08)80019-8","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s1057-7408(08)80019-8","pdf_url":null,"source":{"id":"https://openalex.org/S163545350","display_name":"Journal of Consumer Psychology","issn_l":"1057-7408","issn":["1057-7408","1532-7663"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","dongbi-b","erih-plus","fnege-1","ft50","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Psychology","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045344168","display_name":"D. W. Rajecki","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55769427","display_name":"Indiana University \u2013 Purdue University Indianapolis","ror":"https://ror.org/05gxnyn08","country_code":"US","type":"education","lineage":["https://openalex.org/I55769427","https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"D.W. Rajecki","raw_affiliation_strings":["Indiana University-Purdue University at Indianapolis"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indiana University-Purdue University at Indianapolis","institution_ids":["https://openalex.org/I55769427"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018717196","display_name":"Jill Ann Dame","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55769427","display_name":"Indiana University \u2013 Purdue University Indianapolis","ror":"https://ror.org/05gxnyn08","country_code":"US","type":"education","lineage":["https://openalex.org/I55769427","https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jill Ann Dame","raw_affiliation_strings":["Indiana University-Purdue University at Indianapolis"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indiana University-Purdue University at Indianapolis","institution_ids":["https://openalex.org/I55769427"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034859345","display_name":"Kelly Jo Creek","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55769427","display_name":"Indiana University \u2013 Purdue University Indianapolis","ror":"https://ror.org/05gxnyn08","country_code":"US","type":"education","lineage":["https://openalex.org/I55769427","https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kelly Jo Creek","raw_affiliation_strings":["Indiana University-Purdue University at Indianapolis"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indiana University-Purdue University at Indianapolis","institution_ids":["https://openalex.org/I55769427"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043883212","display_name":"P. J. Barrickman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55769427","display_name":"Indiana University \u2013 Purdue University Indianapolis","ror":"https://ror.org/05gxnyn08","country_code":"US","type":"education","lineage":["https://openalex.org/I55769427","https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"P.J. Barrickman","raw_affiliation_strings":["Indiana University-Purdue University at Indianapolis"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indiana University-Purdue University at Indianapolis","institution_ids":["https://openalex.org/I55769427"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085040114","display_name":"Catherine A. Reid","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55769427","display_name":"Indiana University \u2013 Purdue University Indianapolis","ror":"https://ror.org/05gxnyn08","country_code":"US","type":"education","lineage":["https://openalex.org/I55769427","https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Catherine A. Reid","raw_affiliation_strings":["Indiana University-Purdue University at Indianapolis"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indiana University-Purdue University at Indianapolis","institution_ids":["https://openalex.org/I55769427"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5086417938","display_name":"Drew Carson Appleby","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Drew C. Appleby","raw_affiliation_strings":["Marian College"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marian College","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3570,"currency":"USD","value_usd":3570},"apc_paid":null,"fwci":1.8782,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.86881371,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"2","issue":"3","first_page":"307","last_page":"327"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13173","display_name":"Gender Studies in Language","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/children-s-television-advertising","display_name":"children's television advertising","score":0.7630000114440918},{"id":"https://openalex.org/keywords/toy-advertising","display_name":"toy advertising","score":0.8080000281333923},{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":0.9729999899864197},{"id":"https://openalex.org/keywords/gender-representation-in-media","display_name":"gender representation in media","score":0.515999972820282},{"id":"https://openalex.org/keywords/message-content-analysis","display_name":"message content analysis","score":0.6449999809265137}],"concepts":[{"id":"https://openalex.org/C2778047097","wikidata":"https://www.wikidata.org/wiki/Q3031","display_name":"Girl","level":2,"score":0.9729793071746826},{"id":"https://openalex.org/C2779703954","wikidata":"https://www.wikidata.org/wiki/Q7475887","display_name":"Subtext","level":2,"score":0.688093364238739},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6227577924728394},{"id":"https://openalex.org/C44725695","wikidata":"https://www.wikidata.org/wiki/Q288156","display_name":"Normative","level":2,"score":0.46458226442337036},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.46336835622787476},{"id":"https://openalex.org/C2780583480","wikidata":"https://www.wikidata.org/wiki/Q1366327","display_name":"Tone (literature)","level":2,"score":0.4323456287384033},{"id":"https://openalex.org/C554936623","wikidata":"https://www.wikidata.org/wiki/Q199657","display_name":"Reading (process)","level":2,"score":0.4274286925792694},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.407375305891037},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.28494176268577576},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.15157738327980042},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.10329499840736389},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09566166996955872},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.08745774626731873},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/s1057-7408(08)80019-8","doi":"https://doi.org/10.1016/s1057-7408(08)80019-8","is_oa":false,"landing_page_url":"https://doi.org/10.1016/s1057-7408(08)80019-8","pdf_url":null,"source":{"id":"https://openalex.org/S163545350","display_name":"Journal of Consumer Psychology","issn_l":"1057-7408","issn":["1057-7408","1532-7663"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","dongbi-b","erih-plus","fnege-1","ft50","jufo-2","ki-jl-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Psychology","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5","score":0.6025999784469604}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W333809384","https://openalex.org/W622180953","https://openalex.org/W1505327459","https://openalex.org/W1517229207","https://openalex.org/W1807256883","https://openalex.org/W1984845751","https://openalex.org/W1985480799","https://openalex.org/W1994183563","https://openalex.org/W2007114004","https://openalex.org/W2010814763","https://openalex.org/W2013625085","https://openalex.org/W2017420960","https://openalex.org/W2059637860","https://openalex.org/W2066706863","https://openalex.org/W2074840560","https://openalex.org/W2085376520","https://openalex.org/W2089303040","https://openalex.org/W2093490114","https://openalex.org/W2094447972","https://openalex.org/W2101394441","https://openalex.org/W2106464612","https://openalex.org/W2110225782","https://openalex.org/W2111610621","https://openalex.org/W2129118656","https://openalex.org/W2911079845","https://openalex.org/W2990737003","https://openalex.org/W3096852520","https://openalex.org/W3145144924","https://openalex.org/W4234616044","https://openalex.org/W4235824557","https://openalex.org/W4255743073","https://openalex.org/W4295838611","https://openalex.org/W4412429079","https://openalex.org/W6757734387"],"related_works":["https://openalex.org/W1922000970","https://openalex.org/W2577192796","https://openalex.org/W4390608431","https://openalex.org/W2044277302","https://openalex.org/W2618542298","https://openalex.org/W7000725665","https://openalex.org/W7219386435","https://openalex.org/W2591937307","https://openalex.org/W7011018815","https://openalex.org/W2225695597"],"abstract_inverted_index":{"This":[0],"article":[1],"offers":[2],"new":[3],"information":[4],"about":[5],"real\u2010life":[6],"frequency":[7],"distributions,":[8],"voiced\u2010message":[9],"characteristics,":[10],"and":[11,40,99,120,176],"adults'":[12],"suitability":[13],"evaluations":[14],"of":[15,25,44,52,118,159],"children's":[16],"TV":[17],"ads":[18,32,65,81,89,101,115,168],"that":[19,30,79,165,180],"promote":[20],"gender\u2010linked":[21],"toys.":[22],"A":[23],"survey":[24],"856":[26],"recent":[27],"commercials":[28],"showed":[29],"toy":[31,64],"were":[33,48,66,78,82,90,102,126,137,149],"sharply":[34],"compartmentalized":[35],"regarding":[36],"live":[37],"gender":[38,174],"representation":[39],"roles.":[41],"The":[42,156],"designs":[43],"two":[45],"subsequent":[46],"studies":[47],"defined":[49],"in":[50,63,104,114,167],"terms":[51],"all\u2010boy,":[53],"boy\u2010and\u2010girl,":[54],"and,":[55],"all\u2010girl":[56,100,134],"casts.":[57],"In":[58,106],"the":[59,69,107,163,178,186],"first,":[60],"voiced":[61],"messages":[62],"examined":[67],"with":[68,173],"Minnesota":[70],"Contextual":[71],"Content":[72],"Analysis":[73],"text\u2010reading":[74],"computer":[75],"program.":[76],"Results":[77],"all\u2010boy":[80],"characterized":[83],"by":[84],"a":[85,94],"practical":[86],"subtext,":[87],"boy\u2010and\u2010girl":[88,146],"seen":[91,127,138],"to":[92,162,170,177],"have":[93],"traditional":[95],"or":[96],"normative":[97],"thrust,":[98],"emotional":[103],"tone.":[105],"second":[108],"study,":[109],"adults":[110],"evaluated":[111],"selected":[112],"toys":[113,166],"on":[116,185],"behalf":[117],"boy":[119,132],"girl":[121,143],"targets.":[122,155],"All\u2010boy":[123],"ad":[124,135,147],"products":[125,136,148],"as":[128,139],"suitable":[129,140,152],"only":[130,141],"for":[131,142,153],"targets,":[133,144],"but":[145],"judged":[150],"generally":[151],"both":[154],"three":[157],"sets":[158],"data":[160],"led":[161],"conclusion":[164],"continue":[169],"be":[171,184],"linked":[172],"stereotypes":[175],"suggestion":[179],"this":[181],"trend":[182],"might":[183],"increase.":[187]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4},{"year":2022,"cited_by_count":1},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-17T09:40:24.721904","created_date":"2016-06-24T00:00:00"}
