{"id":"https://openalex.org/W2015306179","doi":"https://doi.org/10.1093/geront/16.4.329","title":"Portrayal of the Elderly in Prescription Drug Advertising: A Pilot Study","display_name":"Portrayal of the Elderly in Prescription Drug Advertising: A Pilot Study","publication_year":1976,"publication_date":"1976-08-01","ids":{"openalex":"https://openalex.org/W2015306179","doi":"https://doi.org/10.1093/geront/16.4.329","mag":"2015306179","pmid":"https://pubmed.ncbi.nlm.nih.gov/1026575"},"language":"en","primary_location":{"id":"doi:10.1093/geront/16.4.329","doi":"https://doi.org/10.1093/geront/16.4.329","is_oa":false,"landing_page_url":"https://doi.org/10.1093/geront/16.4.329","pdf_url":null,"source":{"id":"https://openalex.org/S130337233","display_name":"The Gerontologist","issn_l":"0016-9013","issn":["0016-9013","1758-5341"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","jufo-3","ki-jl-2","medline","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Gerontologist","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101170763","display_name":"Mickey C. Smith","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I368840534","display_name":"University of Mississippi","ror":"https://ror.org/02teq1165","country_code":"US","type":"education","lineage":["https://openalex.org/I368840534","https://openalex.org/I4210141039"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"M. C. Smith","raw_affiliation_strings":["Univ. of Mississippi University 38677"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Univ. of Mississippi University 38677","institution_ids":["https://openalex.org/I368840534"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5101170763"],"corresponding_institution_ids":["https://openalex.org/I368840534"],"apc_list":{"value":4408,"currency":"USD","value_usd":4408},"apc_paid":null,"fwci":2.1223,"has_fulltext":false,"cited_by_count":25,"citation_normalized_percentile":{"value":0.87538803,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"16","issue":"4","first_page":"329","last_page":"334"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.8740000128746033,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.8740000128746033,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11649","display_name":"Pharmaceutical industry and healthcare","score":0.05950000137090683,"subfield":{"id":"https://openalex.org/subfields/3004","display_name":"Pharmacology"},"field":{"id":"https://openalex.org/fields/30","display_name":"Pharmacology, Toxicology and Pharmaceutics"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T11265","display_name":"Aging and Gerontology Research","score":0.041999999433755875,"subfield":{"id":"https://openalex.org/subfields/3206","display_name":"Neuropsychology and Physiological Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/prescription-drug-advertising","display_name":"prescription drug advertising","score":0.968999981880188},{"id":"https://openalex.org/keywords/age-stereotypes","display_name":"age stereotypes","score":0.7250000238418579},{"id":"https://openalex.org/keywords/older-adults","display_name":"older adults","score":0.5759999752044678},{"id":"https://openalex.org/keywords/medical-journals","display_name":"medical journals","score":0.6779999732971191},{"id":"https://openalex.org/keywords/physician-attitudes","display_name":"physician attitudes","score":0.4320000112056732},{"id":"https://openalex.org/keywords/media-representation-of-aging","display_name":"media representation of aging","score":0.4569999873638153}],"concepts":[{"id":"https://openalex.org/C2426938","wikidata":"https://www.wikidata.org/wiki/Q3355478","display_name":"Medical prescription","level":2,"score":0.7595484256744385},{"id":"https://openalex.org/C2778858636","wikidata":"https://www.wikidata.org/wiki/Q1643563","display_name":"Prescription drug","level":3,"score":0.6321998834609985},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5598828196525574},{"id":"https://openalex.org/C3018890749","wikidata":"https://www.wikidata.org/wiki/Q204711","display_name":"Food and drug administration","level":2,"score":0.5232102870941162},{"id":"https://openalex.org/C74909509","wikidata":"https://www.wikidata.org/wiki/Q10387","display_name":"Gerontology","level":1,"score":0.37587469816207886},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.35990095138549805},{"id":"https://openalex.org/C161191863","wikidata":"https://www.wikidata.org/wiki/Q199655","display_name":"Library science","level":1,"score":0.35776209831237793},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.33405163884162903},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16580909490585327},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.11901205778121948},{"id":"https://openalex.org/C545542383","wikidata":"https://www.wikidata.org/wiki/Q2751242","display_name":"Medical emergency","level":1,"score":0.10496243834495544},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08941933512687683}],"mesh":[{"descriptor_ui":"D000329","descriptor_name":"Advertising","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D000368","descriptor_name":"Aged","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D004364","descriptor_name":"Pharmaceutical Preparations","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D005260","descriptor_name":"Female","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008297","descriptor_name":"Male","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D014481","descriptor_name":"United States","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false}],"locations_count":2,"locations":[{"id":"doi:10.1093/geront/16.4.329","doi":"https://doi.org/10.1093/geront/16.4.329","is_oa":false,"landing_page_url":"https://doi.org/10.1093/geront/16.4.329","pdf_url":null,"source":{"id":"https://openalex.org/S130337233","display_name":"The Gerontologist","issn_l":"0016-9013","issn":["0016-9013","1758-5341"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","jufo-3","ki-jl-2","medline","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Gerontologist","raw_type":"journal-article"},{"id":"pmid:1026575","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/1026575","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Gerontologist","raw_type":"Journal Article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","score":0.5683000087738037,"display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2155667573","https://openalex.org/W2567023782","https://openalex.org/W1933278001","https://openalex.org/W1986659976","https://openalex.org/W115785529","https://openalex.org/W2090398617","https://openalex.org/W2149029994","https://openalex.org/W2159046498","https://openalex.org/W7135797392","https://openalex.org/W830059430"],"abstract_inverted_index":{"Content":[0],"analysis":[1],"was":[2],"used":[3],"to":[4,45,54],"determine":[5,55],"the":[6,38,42,49,56,59,71],"portrayal":[7,40],"of":[8,25,32,41,48,58,63,70],"elderly":[9,43],"and":[10],"nonelderly":[11],"models":[12],"in":[13,18,29,34],"advertisements":[14],"for":[15],"prescription":[16],"drugs":[17],"two":[19],"medical":[20],"journals.":[21],"While":[22],"both":[23],"types":[24],"patients":[26],"were":[27],"portrayed":[28],"a":[30,35],"majority":[31],"ads":[33],"negative":[36,39],"way,":[37],"tended":[44],"reinforce":[46],"stereotypes":[47],"elderly.":[50,72],"Research":[51],"is":[52],"essential":[53],"extent":[57],"effects,":[60],"if":[61],"any,":[62],"these":[64],"commercial":[65],"messages":[66],"on":[67],"physicians'":[68],"views":[69]},"counts_by_year":[{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}
