{"id":"https://openalex.org/W2015213669","doi":"https://doi.org/10.1080/714005026","title":"The Implications of the Internet on the Advertising Agency-Client Relationship","display_name":"The Implications of the Internet on the Advertising Agency-Client Relationship","publication_year":2001,"publication_date":"2001-04-01","ids":{"openalex":"https://openalex.org/W2015213669","doi":"https://doi.org/10.1080/714005026","mag":"2015213669"},"language":"en","primary_location":{"id":"doi:10.1080/714005026","doi":"https://doi.org/10.1080/714005026","is_oa":false,"landing_page_url":"https://doi.org/10.1080/714005026","pdf_url":null,"source":{"id":"https://openalex.org/S49331332","display_name":"Service Industries Journal","issn_l":"0264-2069","issn":["0264-2069","1743-9507"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Service Industries Journal","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065418429","display_name":"Mark Durkin","orcid":"https://orcid.org/0000-0002-2874-9991","observed_orcids":["https://orcid.org/0000-0002-2874-9991"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"M. Durkin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5061560836","display_name":"M-A. Lawlor","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"M-A. Lawlor","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":11.053,"has_fulltext":false,"cited_by_count":60,"citation_normalized_percentile":{"value":0.97485726,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"21","issue":"2","first_page":"175","last_page":"190"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9291999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9291999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.03310000151395798,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.028300000354647636,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-agency-client-relationship","display_name":"advertising agency-client relationship","score":0.9269999861717224},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.734000027179718},{"id":"https://openalex.org/keywords/value-proposition","display_name":"value proposition","score":0.6800000071525574},{"id":"https://openalex.org/keywords/online-communication","display_name":"online communication","score":0.5379999876022339},{"id":"https://openalex.org/keywords/digital-media-competition","display_name":"digital media competition","score":0.4099999964237213},{"id":"https://openalex.org/keywords/audience-fragmentation","display_name":"audience fragmentation","score":0.5559999942779541}],"concepts":[{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.8112318515777588},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6783267259597778},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6054452657699585},{"id":"https://openalex.org/C202286406","wikidata":"https://www.wikidata.org/wiki/Q4672747","display_name":"Advertising account executive","level":4,"score":0.6039320230484009},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5774322748184204},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4800597131252289},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4752773344516754},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.47143641114234924},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.4631108343601227},{"id":"https://openalex.org/C2780623531","wikidata":"https://www.wikidata.org/wiki/Q9142","display_name":"Irish","level":2,"score":0.4579050540924072},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4515966773033142},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.44754165410995483},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1640121340751648},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1470862627029419},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07026869058609009},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/714005026","doi":"https://doi.org/10.1080/714005026","is_oa":false,"landing_page_url":"https://doi.org/10.1080/714005026","pdf_url":null,"source":{"id":"https://openalex.org/S49331332","display_name":"Service Industries Journal","issn_l":"0264-2069","issn":["0264-2069","1743-9507"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Service Industries Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W639583145","https://openalex.org/W1509371583","https://openalex.org/W1557601470","https://openalex.org/W1847005264","https://openalex.org/W1981423550","https://openalex.org/W1991670833","https://openalex.org/W2005219301","https://openalex.org/W2017278448","https://openalex.org/W2055527393","https://openalex.org/W2078789144","https://openalex.org/W2127632863","https://openalex.org/W2137247419","https://openalex.org/W2160460894","https://openalex.org/W2483144223"],"related_works":["https://openalex.org/W36533647","https://openalex.org/W2325040882","https://openalex.org/W2467242326","https://openalex.org/W4401869664","https://openalex.org/W2281299460","https://openalex.org/W3155288296","https://openalex.org/W2127632863","https://openalex.org/W639583145","https://openalex.org/W7111229190","https://openalex.org/W178413450"],"abstract_inverted_index":{"With":[0],"the":[1,9,36,42,55,60,73,95,119,126],"new":[2,32],"millennium":[3],"now":[4],"upon":[5],"us,":[6],"advertising":[7,10,61,79,100],"and":[8,35,76,106],"industry,":[11],"is":[12],"in":[13,59,102,133,147],"a":[14,85,134],"state":[15],"of":[16,38,112],"transition":[17],"characterised":[18],"by":[19],"various":[20],"factors":[21,46],"such":[22],"as":[23,49,84,110],"increased":[24],"competition":[25],"from":[26],"specialist":[27],"sources,":[28],"more":[29],"value-conscious":[30],"clients,":[31],"media":[33],"options":[34],"fragmentation":[37],"audiences.":[39],"Depending":[40],"on":[41,67],"agency":[43],"response,":[44],"these":[45],"can":[47],"serve":[48],"either":[50],"opportunities":[51],"or":[52,150],"threats":[53],"to":[54,82,93,97,116,136,144],"relationship":[56],"dynamics":[57],"prevailing":[58],"agency-client":[62,120,155],"relationship.":[63,121],"This":[64,90],"article":[65,91],"focuses":[66],"one":[68],"particular":[69],"change":[70],"dynamic":[71],"-":[72,75],"internet":[74,142],"explores":[77],"Irish":[78],"agencies'":[80],"response":[81],"it":[83],"communications":[86,143],"medium":[87],"for":[88,154],"clients.":[89],"seeks":[92],"examine":[94],"extent":[96],"which":[98],"full-service":[99,127],"agencies":[101,128],"Ireland":[103],"offer":[104],"advice":[105,140],"website":[107],"design":[108],"expertise":[109],"part":[111],"their":[113,145],"value":[114],"proposition":[115],"clients":[117,146],"within":[118],"The":[122],"findings":[123],"suggest":[124],"that":[125],"under":[129],"study":[130],"were":[131],"not":[132],"position":[135],"provide":[137],"expert":[138],"independent":[139],"regarding":[141],"any":[148],"meaningful":[149],"integrated":[151],"manner.":[152],"Implications":[153],"relationships":[156],"are":[157],"explored.":[158]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":5}],"updated_date":"2026-08-15T07:11:24.734988","created_date":"2016-06-24T00:00:00"}
