{"id":"https://openalex.org/W2015025359","doi":"https://doi.org/10.1080/096525498346612","title":"Some dangerous axioms of relationship marketing","display_name":"Some dangerous axioms of relationship marketing","publication_year":1998,"publication_date":"1998-01-01","ids":{"openalex":"https://openalex.org/W2015025359","doi":"https://doi.org/10.1080/096525498346612","mag":"2015025359"},"language":"en","primary_location":{"id":"doi:10.1080/096525498346612","doi":"https://doi.org/10.1080/096525498346612","is_oa":false,"landing_page_url":"https://doi.org/10.1080/096525498346612","pdf_url":null,"source":{"id":"https://openalex.org/S43415676","display_name":"Journal of Strategic Marketing","issn_l":"0965-254X","issn":["0965-254X","1466-4488"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Strategic Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108386165","display_name":"Michael Saren","orcid":"https://orcid.org/0009-0001-9482-4806","observed_orcids":["https://orcid.org/0009-0001-9482-4806"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael J. Saren","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5017838099","display_name":"Nikolaos X. Tzokas","orcid":"https://orcid.org/0000-0002-1809-6579","observed_orcids":["https://orcid.org/0000-0002-1809-6579"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nikolaos X. Tzokas","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.5425,"has_fulltext":false,"cited_by_count":66,"citation_normalized_percentile":{"value":0.8986611,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"6","issue":"3","first_page":"187","last_page":"196"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.004999999888241291,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":1.0},{"id":"https://openalex.org/keywords/conceptualization","display_name":"conceptualization","score":0.3959999978542328},{"id":"https://openalex.org/keywords/marketing-theory","display_name":"marketing theory","score":0.49799999594688416}],"concepts":[{"id":"https://openalex.org/C2776050585","wikidata":"https://www.wikidata.org/wiki/Q7439360","display_name":"Scrutiny","level":2,"score":0.9281667470932007},{"id":"https://openalex.org/C167729594","wikidata":"https://www.wikidata.org/wiki/Q17736","display_name":"Axiom","level":2,"score":0.7971652746200562},{"id":"https://openalex.org/C44725695","wikidata":"https://www.wikidata.org/wiki/Q288156","display_name":"Normative","level":2,"score":0.6623071432113647},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5403348207473755},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5318213105201721},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47644808888435364},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43765968084335327},{"id":"https://openalex.org/C118084267","wikidata":"https://www.wikidata.org/wiki/Q26110","display_name":"Positive economics","level":1,"score":0.3824445605278015},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.27524521946907043},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2598313093185425},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.1812441051006317},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15085557103157043},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1113317608833313},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.07836365699768066},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/096525498346612","doi":"https://doi.org/10.1080/096525498346612","is_oa":false,"landing_page_url":"https://doi.org/10.1080/096525498346612","pdf_url":null,"source":{"id":"https://openalex.org/S43415676","display_name":"Journal of Strategic Marketing","issn_l":"0965-254X","issn":["0965-254X","1466-4488"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Strategic Marketing","raw_type":"journal-article"},{"id":"pmh:oai:pure.atira.dk:openaire_cris_publications/0b760304-4006-419e-bc18-ccafccd119c7","doi":null,"is_oa":false,"landing_page_url":"https://research.birmingham.ac.uk/en/publications/0b760304-4006-419e-bc18-ccafccd119c7","pdf_url":null,"source":{"id":"https://openalex.org/S4306402634","display_name":"University of Birmingham Research Portal (University of Birmingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79619799","host_organization_name":"University of Birmingham","host_organization_lineage":["https://openalex.org/I79619799"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Saren, M J & Tzokas, N X 1998, 'Some dangerous axioms of relationship marketing', Journal of Strategic Marketing, vol. 6, no. 3, pp. 187-196. https://doi.org/10.1080/096525498346612","raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W967013999","https://openalex.org/W1978831529","https://openalex.org/W1987634503","https://openalex.org/W1990081677","https://openalex.org/W1991670833","https://openalex.org/W1997176931","https://openalex.org/W2002806979","https://openalex.org/W2003825788","https://openalex.org/W2015789329","https://openalex.org/W2017129233","https://openalex.org/W2044776526","https://openalex.org/W2053583812","https://openalex.org/W2058871327","https://openalex.org/W2061337042","https://openalex.org/W2065547032","https://openalex.org/W2073287502","https://openalex.org/W2102097552","https://openalex.org/W2102488728","https://openalex.org/W2112579050","https://openalex.org/W2114057126","https://openalex.org/W2124060395","https://openalex.org/W2127481569","https://openalex.org/W2137247419"],"related_works":["https://openalex.org/W2807694354","https://openalex.org/W2016014923","https://openalex.org/W2083486650","https://openalex.org/W2042030967","https://openalex.org/W2047742679","https://openalex.org/W2280268856","https://openalex.org/W2090128501","https://openalex.org/W7097663581","https://openalex.org/W7098636458","https://openalex.org/W2004578082"],"abstract_inverted_index":{"Relationship":[0],"marketing":[1,58],"has":[2],"been":[3],"accused":[4],"of":[5,64,69,88,92,102,105,107],"being":[6,34],"overconceptualized":[7],"and":[8,25,30,59,73,100],"underdeveloped":[9],"empirically.":[10],"Whether":[11],"or":[12,43],"not":[13,33],"this":[14,76],"is":[15,18,50,80],"so,":[16],"there":[17,49],"a":[19,53,83,86],"danger":[20],"that":[21,48],"some":[22,106],"key":[23,90],"concepts":[24,91],"assertions":[26,110],"have":[27],"become":[28],"axiomatic":[29],"therefore":[31],"are":[32,71],"subjected":[35],"to":[36,56,61],"sufficient":[37],"critical":[38],"scrutiny":[39,63],"at":[40],"the":[41,62,98],"theoretical":[42],"practical":[44],"level.":[45],"We":[46],"argue":[47],"value":[51],"in":[52,75],"fresh":[54],"approach":[55],"relationship":[57,93],"particularly":[60],"these":[65,89,108],"'dangerous":[66],"axioms',":[67],"five":[68],"which":[70,95],"identified":[72],"explained":[74],"paper.":[77],"The":[78],"discussion":[79],"followed":[81],"by":[82],"call":[84],"for":[85],"redefinition":[87],"marketing,":[94],"might":[96],"avoid":[97],"pitfalls":[99],"dangers":[101],"uncritical":[103],"acceptance":[104],"normative":[109]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":4}],"updated_date":"2026-09-25T08:18:29.962427","created_date":"2016-06-24T00:00:00"}