{"id":"https://openalex.org/W2014763352","doi":"https://doi.org/10.1016/j.sbspro.2014.04.186","title":"Consumer Decision Making Styles of Young Adult Consumers in India","display_name":"Consumer Decision Making Styles of Young Adult Consumers in India","publication_year":2014,"publication_date":"2014-05-01","ids":{"openalex":"https://openalex.org/W2014763352","doi":"https://doi.org/10.1016/j.sbspro.2014.04.186","mag":"2014763352"},"language":"en","primary_location":{"id":"doi:10.1016/j.sbspro.2014.04.186","doi":"https://doi.org/10.1016/j.sbspro.2014.04.186","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2014.04.186","pdf_url":null,"source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"volume":null,"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.1016/j.sbspro.2014.04.186","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008831145","display_name":"Deepa Tanksale","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I244572783","display_name":"Symbiosis International University","ror":"https://ror.org/005r2ww51","country_code":"IN","type":"education","lineage":["https://openalex.org/I244572783"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Deepa Tanksale","raw_affiliation_strings":["Symbiosis Centre for Management Studies, Symbiosis International University, Vimannagar, Pune, India","Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Hinjewadi, Pune"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Symbiosis Centre for Management Studies, Symbiosis International University, Vimannagar, Pune, India","institution_ids":["https://openalex.org/I244572783"]},{"raw_affiliation_string":"Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Hinjewadi, Pune","institution_ids":["https://openalex.org/I244572783"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112354797","display_name":"Netra Ganesh Neelam","orcid":"https://orcid.org/0000-0002-9345-5674","observed_orcids":["https://orcid.org/0000-0002-9345-5674"]},"institutions":[{"id":"https://openalex.org/I244572783","display_name":"Symbiosis International University","ror":"https://ror.org/005r2ww51","country_code":"IN","type":"education","lineage":["https://openalex.org/I244572783"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Netra Neelam","raw_affiliation_strings":["Symbiosis Centre for Management Studies, Symbiosis International University, Vimannagar, Pune, India","Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Hinjewadi, Pune"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Symbiosis Centre for Management Studies, Symbiosis International University, Vimannagar, Pune, India","institution_ids":["https://openalex.org/I244572783"]},{"raw_affiliation_string":"Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Hinjewadi, Pune","institution_ids":["https://openalex.org/I244572783"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5015866350","display_name":"Rama Venkatachalam","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rama Venkatachalam","raw_affiliation_strings":["St Mira's College for Girls, Koregaon Road, Koregaon Park, Pune, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"St Mira's College for Girls, Koregaon Road, Koregaon Park, Pune, India","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5112354797"],"corresponding_institution_ids":["https://openalex.org/I244572783"],"apc_list":null,"apc_paid":null,"fwci":12.3694,"has_fulltext":false,"cited_by_count":39,"citation_normalized_percentile":{"value":0.98393782,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"133","issue":null,"first_page":"211","last_page":"218"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7339000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7339000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.18289999663829803,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.02410000003874302,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-decision-making-styles","display_name":"consumer decision-making styles","score":0.9860000014305115},{"id":"https://openalex.org/keywords/young-adult-consumers","display_name":"young adult consumers","score":0.8989999890327454},{"id":"https://openalex.org/keywords/consumer-styles-inventory","display_name":"Consumer Style Inventory","score":0.8500000238418579},{"id":"https://openalex.org/keywords/brand-consciousness","display_name":"brand consciousness","score":0.4560000002384186},{"id":"https://openalex.org/keywords/perfectionism","display_name":"perfectionism","score":0.6029999852180481},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9049999713897705},{"id":"https://openalex.org/keywords/time-savings","display_name":"time savings","score":0.44699999690055847},{"id":"https://openalex.org/keywords/cross-cultural-comparison","display_name":"cross-cultural comparison","score":0.675000011920929},{"id":"https://openalex.org/keywords/indian-consumers","display_name":"Indian consumers","score":0.781000018119812}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4603128135204315},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4415881037712097},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4136577844619751}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.sbspro.2014.04.186","doi":"https://doi.org/10.1016/j.sbspro.2014.04.186","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2014.04.186","pdf_url":null,"source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1016/j.sbspro.2014.04.186","doi":"https://doi.org/10.1016/j.sbspro.2014.04.186","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.sbspro.2014.04.186","pdf_url":null,"source":{"id":"https://openalex.org/S104917558","display_name":"Procedia - Social and Behavioral Sciences","issn_l":"1877-0428","issn":["1877-0428"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia - Social and Behavioral Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, justice, and strong institutions","score":0.8100000023841858}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W98331679","https://openalex.org/W175248133","https://openalex.org/W300419803","https://openalex.org/W1965955155","https://openalex.org/W1968814802","https://openalex.org/W1981403846","https://openalex.org/W1981608142","https://openalex.org/W1998149911","https://openalex.org/W2003377260","https://openalex.org/W2014239045","https://openalex.org/W2023665150","https://openalex.org/W2068367898","https://openalex.org/W2084149479","https://openalex.org/W2086202949","https://openalex.org/W2123103974","https://openalex.org/W2545284448","https://openalex.org/W3216916726"],"related_works":["https://openalex.org/W2317609371","https://openalex.org/W7096492426","https://openalex.org/W2179521895","https://openalex.org/W2183360828","https://openalex.org/W300419803","https://openalex.org/W2969654663","https://openalex.org/W2596077238","https://openalex.org/W2339469732","https://openalex.org/W2183269425","https://openalex.org/W3028701407"],"abstract_inverted_index":{"The":[0,68,80,131],"present":[1],"study":[2,135],"aims":[3],"to":[4,18,22,29,48,125],"identify":[5],"decision":[6,97],"making":[7,98],"styles":[8,26,37,99],"of":[9,70,133],"young":[10],"Indian":[11,127],"consumers":[12],"in":[13,32,53,144],"the":[14,71,134,145],"age":[15],"range":[16],"18":[17],"21":[19],"years":[20],"and":[21,43,113,138,142],"see":[23],"if":[24],"these":[25],"are":[27,136,147],"similar":[28],"those":[30],"found":[31,94],"previous":[33],"research":[34],"studies.":[35],"Consumer":[36],"inventory":[38],"(CSI)":[39],"developed":[40],"by":[41,60,75,115],"Sproles":[42],"Kendall's":[44],"(1986)":[45],"was":[46,57,73,93,129],"administered":[47],"206":[49],"undergraduate":[50],"college":[51],"students":[52],"Pune,":[54],"India.":[55],"Data":[56],"factor":[58,84,123],"analysed":[59],"Principal":[61],"Component":[62],"Analysis":[63],"(PCA)":[64],"using":[65],"Varimax":[66],"rotation.":[67],"reliability":[69],"factors":[72],"tested":[74],"computing":[76],"Cronbach":[77],"alpha":[78],"coefficients.":[79],"original":[81],"U.S":[82],"eight":[83],"model":[85],"could":[86],"not":[87],"be":[88],"confirmed":[89],"completely,":[90],"but":[91],"support":[92],"for":[95,140],"six":[96],"namely":[100],"recreational,":[101],"brand":[102],"conscious,":[103,108],"novelty-":[104],"fashion":[105],"conscious,perfectionist-high":[106],"quality":[107],"Habitual":[109],"brand-loyal":[110],"consumer":[111],"orientation":[112],"confused":[114],"over":[116],"choice.":[117],"Shopping":[118],"avoidance-Time":[119],"saver":[120],"a":[121],"new":[122],"specific":[124],"this":[126],"sample":[128],"found.":[130],"implications":[132],"discussed":[137],"explanations":[139],"similarities":[141],"differences":[143],"findings":[146],"provided.":[148]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":9},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}