{"id":"https://openalex.org/W2014485975","doi":"https://doi.org/10.1108/07363761211275027","title":"Segmentation of Chinese adolescent girls using gender roles and ideal female images","display_name":"Segmentation of Chinese adolescent girls using gender roles and ideal female images","publication_year":2012,"publication_date":"2012-10-26","ids":{"openalex":"https://openalex.org/W2014485975","doi":"https://doi.org/10.1108/07363761211275027","mag":"2014485975"},"language":"en","primary_location":{"id":"doi:10.1108/07363761211275027","doi":"https://doi.org/10.1108/07363761211275027","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07363761211275027","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067849237","display_name":"Kara Chan","orcid":"https://orcid.org/0000-0001-9805-7299","observed_orcids":["https://orcid.org/0000-0001-9805-7299"]},"institutions":[{"id":"https://openalex.org/I141568987","display_name":"Hong Kong Baptist University","ror":"https://ror.org/0145fw131","country_code":"HK","type":"education","lineage":["https://openalex.org/I141568987"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Kara Chan","raw_affiliation_strings":["Department of Communication Studies, Hong Kong Baptist University, Hong Kong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Communication Studies, Hong Kong Baptist University, Hong Kong, China","institution_ids":["https://openalex.org/I141568987"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019184352","display_name":"Yu-Leung Ng","orcid":"https://orcid.org/0000-0002-7140-1616","observed_orcids":["https://orcid.org/0000-0002-7140-1616"]},"institutions":[{"id":"https://openalex.org/I141568987","display_name":"Hong Kong Baptist University","ror":"https://ror.org/0145fw131","country_code":"HK","type":"education","lineage":["https://openalex.org/I141568987"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Yu Leung Ng","raw_affiliation_strings":["Department of Communication Studies, Hong Kong Baptist University, Hong Kong, China","Department of Communication Studies"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Communication Studies, Hong Kong Baptist University, Hong Kong, China","institution_ids":["https://openalex.org/I141568987"]},{"raw_affiliation_string":"Department of Communication Studies","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I141568987"],"apc_list":null,"apc_paid":null,"fwci":4.6844,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.94243372,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"29","issue":"7","first_page":"521","last_page":"531"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.7807999849319458,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.7807999849319458,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.10790000110864639,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.1031000018119812,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/adolescent-girls","display_name":"adolescent girls","score":0.8809999823570251},{"id":"https://openalex.org/keywords/gender-roles","display_name":"gender roles","score":0.7350000143051147},{"id":"https://openalex.org/keywords/gender-identity","display_name":"gender identity","score":0.9729999899864197},{"id":"https://openalex.org/keywords/ideal-woman","display_name":"ideal woman","score":0.9290000200271606},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.859000027179718},{"id":"https://openalex.org/keywords/brand-liking","display_name":"brand liking","score":0.718999981880188},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.48899999260902405},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.574999988079071},{"id":"https://openalex.org/keywords/market-targeting","display_name":"market targeting","score":0.5299999713897705},{"id":"https://openalex.org/keywords/hong-kong-consumers","display_name":"Hong Kong consumers","score":0.578000009059906},{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.6859999895095825}],"concepts":[{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6886900663375854},{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.6507642269134521},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5976510047912598},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5611713528633118},{"id":"https://openalex.org/C2776639384","wikidata":"https://www.wikidata.org/wiki/Q840396","display_name":"Ideal (ethics)","level":2,"score":0.5502640008926392},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.4467429220676422},{"id":"https://openalex.org/C2991839931","wikidata":"https://www.wikidata.org/wiki/Q48264","display_name":"Gender identity","level":2,"score":0.4219139516353607},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.4158411920070648},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.41416677832603455},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3998725414276123},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33956366777420044},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1959412395954132},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.15058457851409912},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13360875844955444},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11085736751556396},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08947473764419556},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1108/07363761211275027","doi":"https://doi.org/10.1108/07363761211275027","is_oa":false,"landing_page_url":"https://doi.org/10.1108/07363761211275027","pdf_url":null,"source":{"id":"https://openalex.org/S165789823","display_name":"Journal of Consumer Marketing","issn_l":"0736-3761","issn":["0736-3761","2052-1200"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Consumer Marketing","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.702.9419","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.702.9419","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.coms.hkbu.edu.hk/karachan/file/JCM_segmentation.pdf","raw_type":"text"},{"id":"pmh:oai:bibliography.ied.edu.hk:20138196kn","doi":null,"is_oa":false,"landing_page_url":"http://bibliography.ied.edu.hk:8080/washk/detail?channelid=128933&amp;searchword=id=20138196kn","pdf_url":null,"source":{"id":"https://openalex.org/S7407064274","display_name":"Hong Kong Education Bibliographic Database","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:repository.hkbu.edu.hk:coms_ja-1043","doi":null,"is_oa":false,"landing_page_url":"https://repository.hkbu.edu.hk/coms_ja/44","pdf_url":null,"source":{"id":"https://openalex.org/S4377196872","display_name":"HKBU Institutional Repository (Hong Kong Baptist University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I141568987","host_organization_name":"Hong Kong Baptist University","host_organization_lineage":["https://openalex.org/I141568987"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Department of Communication Studies Journal Articles","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.75,"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5"},{"score":0.5676000118255615,"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10"}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W602875029","https://openalex.org/W646611997","https://openalex.org/W1559761162","https://openalex.org/W1967295444","https://openalex.org/W1969722583","https://openalex.org/W1982986172","https://openalex.org/W1987493627","https://openalex.org/W1989411704","https://openalex.org/W1989528006","https://openalex.org/W1992212488","https://openalex.org/W2011747567","https://openalex.org/W2014322539","https://openalex.org/W2060885603","https://openalex.org/W2079181433","https://openalex.org/W2086075586","https://openalex.org/W2088284880","https://openalex.org/W2113339242","https://openalex.org/W2147810263","https://openalex.org/W2162787178","https://openalex.org/W2170407079","https://openalex.org/W2174579691","https://openalex.org/W2214298649","https://openalex.org/W2941406785","https://openalex.org/W6761736728"],"related_works":["https://openalex.org/W2067080862","https://openalex.org/W1955952820","https://openalex.org/W2886872803","https://openalex.org/W4383619247","https://openalex.org/W1982986172","https://openalex.org/W2092884365","https://openalex.org/W1976649144","https://openalex.org/W7097883019","https://openalex.org/W2119354040","https://openalex.org/W4240261517"],"abstract_inverted_index":{"Purpose":[0],"This":[1,142],"study":[2,146],"aims":[3,23],"to":[4,8,24,33,37,56,60,81,129,147],"investigate":[5],"dimensions":[6,31],"related":[7],"the":[9,30,83,100,109,113,116,124,133,144],"gender":[10,64,153],"role":[11],"and":[12,32,66,71,94,104,115,118,138,155],"identity":[13],"perceptions":[14],"of":[15,46,73,89,99,112,126,135],"adolescent":[16,90,130,150],"girls":[17,91,151],"in":[18],"Hong":[19,48],"Kong.":[20],"It":[21],"also":[22],"develop":[25],"a":[26],"typology":[27],"based":[28],"on":[29],"examine":[34],"its":[35],"ability":[36],"predict":[38],"brand":[39],"relationship":[40],"variables.":[41],"Design/methodology/approach":[42],"A":[43,76],"convenience":[44],"sample":[45],"355":[47],"Kong":[49],"female":[50,69,157],"secondary":[51],"school":[52],"students":[53],"aged":[54],"12":[55],"19":[57],"were":[58,92,97],"asked":[59],"answer":[61],"questions":[62],"about":[63],"roles":[65,154],"identities,":[67],"ideal":[68,156],"images,":[70],"liking":[72],"global":[74],"brands.":[75],"segmentation":[77],"approach":[78],"was":[79,143],"employed":[80],"classify":[82],"respondents.":[84],"Findings":[85],"Four":[86],"distinct":[87],"clusters":[88,114],"identified":[93],"profiled.":[95],"They":[96],"Middle":[98],"roaders,":[101],"Achievers,":[102],"Conservatives,":[103],"Inactives.":[105],"Practical":[106],"implications":[107],"Understanding":[108],"unique":[110],"characteristics":[111],"similarities":[117],"differences":[119],"among":[120],"them":[121],"can":[122],"enhance":[123],"targeting":[125],"marketing":[127],"communication":[128],"girls,":[131],"including":[132],"selection":[134],"celebrity":[136],"presenters":[137],"visual":[139],"images.":[140,158],"Originality/value":[141],"first":[145],"segment":[148],"Chinese":[149],"using":[152]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
