{"id":"https://openalex.org/W2013629979","doi":"https://doi.org/10.1057/palgrave.jt.5750064","title":"Stimulating customer response to promotions: The case of mobile phone coupons","display_name":"Stimulating customer response to promotions: The case of mobile phone coupons","publication_year":2007,"publication_date":"2007-12-01","ids":{"openalex":"https://openalex.org/W2013629979","doi":"https://doi.org/10.1057/palgrave.jt.5750064","mag":"2013629979"},"language":"en","primary_location":{"id":"doi:10.1057/palgrave.jt.5750064","doi":"https://doi.org/10.1057/palgrave.jt.5750064","is_oa":true,"landing_page_url":"https://doi.org/10.1057/palgrave.jt.5750064","pdf_url":"https://link.springer.com/content/pdf/10.1057/palgrave.jt.5750064.pdf","source":{"id":"https://openalex.org/S97595773","display_name":"Journal of Targeting Measurement and Analysis for Marketing","issn_l":"0967-3237","issn":["0967-3237","1479-1862"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Targeting, Measurement and Analysis for Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://link.springer.com/content/pdf/10.1057/palgrave.jt.5750064.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049753274","display_name":"Fumiyo N. Kondo","orcid":"https://orcid.org/0000-0001-8136-2350","observed_orcids":["https://orcid.org/0000-0001-8136-2350"]},"institutions":[{"id":"https://openalex.org/I146399215","display_name":"University of Tsukuba","ror":"https://ror.org/02956yf07","country_code":"JP","type":"education","lineage":["https://openalex.org/I146399215"]}],"countries":["JP"],"is_corresponding":true,"raw_author_name":"Fumiyo N Kondo","raw_affiliation_strings":["Department of Social Systems and Management, Graduate School of Systems & Information Engineering, The University of Tsukuba, 1-1-1 Tennoudai, Ibaraki, 305-8573, Tsukuba-shi, Japan","Department of Social Systems and Management, Graduate School of Systems and Information Engineering, The University of Tsukuba, Ibaraki, Japan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Social Systems and Management, Graduate School of Systems & Information Engineering, The University of Tsukuba, 1-1-1 Tennoudai, Ibaraki, 305-8573, Tsukuba-shi, Japan","institution_ids":["https://openalex.org/I146399215"]},{"raw_affiliation_string":"Department of Social Systems and Management, Graduate School of Systems and Information Engineering, The University of Tsukuba, Ibaraki, Japan","institution_ids":["https://openalex.org/I146399215"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041350318","display_name":"Yasuhiro Uwadaira","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I146399215","display_name":"University of Tsukuba","ror":"https://ror.org/02956yf07","country_code":"JP","type":"education","lineage":["https://openalex.org/I146399215"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Yasuhiro Uwadaira","raw_affiliation_strings":["Department of Social Systems and Management, Graduate School of Systems & Information Engineering, The University of Tsukuba, 1-1-1 Tennoudai, Ibaraki, 305-8573, Tsukuba-shi, Japan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Social Systems and Management, Graduate School of Systems & Information Engineering, The University of Tsukuba, 1-1-1 Tennoudai, Ibaraki, 305-8573, Tsukuba-shi, Japan","institution_ids":["https://openalex.org/I146399215"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5079969000","display_name":"Mariko Nakahara","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I146399215","display_name":"University of Tsukuba","ror":"https://ror.org/02956yf07","country_code":"JP","type":"education","lineage":["https://openalex.org/I146399215"]},{"id":"https://openalex.org/I200475212","display_name":"The Graduate University for Advanced Studies, SOKENDAI","ror":"https://ror.org/0516ah480","country_code":"JP","type":"education","lineage":["https://openalex.org/I200475212"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Mariko Nakahara","raw_affiliation_strings":["Department of Social Systems and Management, Graduate School of Systems & Information Engineering, The University of Tsukuba, 1-1-1 Tennoudai, Ibaraki, 305-8573, Tsukuba-shi, Japan","Department of Social Systems and Management, Graduate School of Systems & Information Engineering, The University of Tsukuba, 1-1-1 Tennoudai, Tsukuba-shi, Ibaraki 305-8573, Japan","Department of Statistical Science, School of Mathematical and Physical Science, The Graduate University for Advanced Studies, in 1998","Sciences from The Graduate School of Systems and Information Engineering, University of Tsukuba, in 2005","University of Tsukuba, Graduate School of Systems and Information Engineering"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Social Systems and Management, Graduate School of Systems & Information Engineering, The University of Tsukuba, 1-1-1 Tennoudai, Ibaraki, 305-8573, Tsukuba-shi, Japan","institution_ids":["https://openalex.org/I146399215"]},{"raw_affiliation_string":"Department of Social Systems and Management, Graduate School of Systems & Information Engineering, The University of Tsukuba, 1-1-1 Tennoudai, Tsukuba-shi, Ibaraki 305-8573, Japan","institution_ids":["https://openalex.org/I146399215"]},{"raw_affiliation_string":"Department of Statistical Science, School of Mathematical and Physical Science, The Graduate University for Advanced Studies, in 1998","institution_ids":["https://openalex.org/I200475212"]},{"raw_affiliation_string":"Sciences from The Graduate School of Systems and Information Engineering, University of Tsukuba, in 2005","institution_ids":["https://openalex.org/I146399215"]},{"raw_affiliation_string":"University of Tsukuba, Graduate School of Systems and Information Engineering","institution_ids":["https://openalex.org/I146399215"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5049753274"],"corresponding_institution_ids":["https://openalex.org/I146399215"],"apc_list":null,"apc_paid":null,"fwci":3.5419,"has_fulltext":true,"cited_by_count":15,"citation_normalized_percentile":{"value":0.93864701,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"16","issue":"1","first_page":"57","last_page":"67"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5044000148773193,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5044000148773193,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.19750000536441803,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.19210000336170197,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/beauty-salons","display_name":"beauty salons","score":0.7080000042915344},{"id":"https://openalex.org/keywords/promotional-effectiveness","display_name":"promotion effectiveness","score":0.39399999380111694},{"id":"https://openalex.org/keywords/consumer-response","display_name":"consumer response","score":0.46700000762939453}],"concepts":[{"id":"https://openalex.org/C2779307704","wikidata":"https://www.wikidata.org/wiki/Q11794832","display_name":"Coupon","level":2,"score":0.9415407180786133},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7227283120155334},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5003025531768799},{"id":"https://openalex.org/C2777632111","wikidata":"https://www.wikidata.org/wiki/Q1937518","display_name":"Reservation","level":2,"score":0.4948410391807556},{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.4580468535423279},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.43054407835006714},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3379674553871155},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.30596622824668884},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.14031633734703064},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.11688748002052307},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1057/palgrave.jt.5750064","doi":"https://doi.org/10.1057/palgrave.jt.5750064","is_oa":true,"landing_page_url":"https://doi.org/10.1057/palgrave.jt.5750064","pdf_url":"https://link.springer.com/content/pdf/10.1057/palgrave.jt.5750064.pdf","source":{"id":"https://openalex.org/S97595773","display_name":"Journal of Targeting Measurement and Analysis for Marketing","issn_l":"0967-3237","issn":["0967-3237","1479-1862"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Targeting, Measurement and Analysis for Marketing","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1057/palgrave.jt.5750064","doi":"https://doi.org/10.1057/palgrave.jt.5750064","is_oa":true,"landing_page_url":"https://doi.org/10.1057/palgrave.jt.5750064","pdf_url":"https://link.springer.com/content/pdf/10.1057/palgrave.jt.5750064.pdf","source":{"id":"https://openalex.org/S97595773","display_name":"Journal of Targeting Measurement and Analysis for Marketing","issn_l":"0967-3237","issn":["0967-3237","1479-1862"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1"],"host_organization":"https://openalex.org/P4310319703","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319703","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Palgrave Macmillan","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Targeting, Measurement and Analysis for Marketing","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.44999998807907104}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2013629979.pdf","grobid_xml":"https://content.openalex.org/works/W2013629979.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W360655458","https://openalex.org/W601193029","https://openalex.org/W655161095","https://openalex.org/W1599134882","https://openalex.org/W1965874606","https://openalex.org/W2064463061","https://openalex.org/W2158164716","https://openalex.org/W2333783222"],"related_works":["https://openalex.org/W6983556930","https://openalex.org/W1549373128","https://openalex.org/W4311183461","https://openalex.org/W1607710326","https://openalex.org/W2763648735","https://openalex.org/W2002761158","https://openalex.org/W290122784","https://openalex.org/W2980340437","https://openalex.org/W4412117399","https://openalex.org/W2285295461"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
