{"id":"https://openalex.org/W2013593955","doi":"https://doi.org/10.1108/10610420310498795","title":"Complexity, uniqueness, and similarity in between\u2010bundle choice","display_name":"Complexity, uniqueness, and similarity in between\u2010bundle choice","publication_year":2003,"publication_date":"2003-10-21","ids":{"openalex":"https://openalex.org/W2013593955","doi":"https://doi.org/10.1108/10610420310498795","mag":"2013593955"},"language":"en","primary_location":{"id":"doi:10.1108/10610420310498795","doi":"https://doi.org/10.1108/10610420310498795","is_oa":false,"landing_page_url":"https://doi.org/10.1108/10610420310498795","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product &amp; Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059721150","display_name":"Manoj K. Agarwal","orcid":"https://orcid.org/0000-0001-5293-4241","observed_orcids":["https://orcid.org/0000-0001-5293-4241"]},"institutions":[{"id":"https://openalex.org/I123946342","display_name":"Binghamton University","ror":"https://ror.org/008rmbt77","country_code":"US","type":"education","lineage":["https://openalex.org/I123946342"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Manoj K. Agarwal","raw_affiliation_strings":["Associate Professor of Marketing, School of Management, Binghamton University, State University of New York, Binghamton, New York, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor of Marketing, School of Management, Binghamton University, State University of New York, Binghamton, New York, USA","institution_ids":["https://openalex.org/I123946342"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033926858","display_name":"Subimal Chatterjee","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I123946342","display_name":"Binghamton University","ror":"https://ror.org/008rmbt77","country_code":"US","type":"education","lineage":["https://openalex.org/I123946342"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Subimal Chatterjee","raw_affiliation_strings":["Associate Professor of Marketing, School of Management, Binghamton University, State University of New York, Binghamton, New York, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor of Marketing, School of Management, Binghamton University, State University of New York, Binghamton, New York, USA","institution_ids":["https://openalex.org/I123946342"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I123946342"],"apc_list":null,"apc_paid":null,"fwci":3.9778,"has_fulltext":false,"cited_by_count":36,"citation_normalized_percentile":{"value":0.9411361,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"12","issue":"6","first_page":"358","last_page":"376"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.6265000104904175,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.6265000104904175,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.24729999899864197,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.09470000118017197,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-bundles","display_name":"product bundles","score":0.7129999995231628},{"id":"https://openalex.org/keywords/decision-difficulty","display_name":"decision difficulty","score":0.656000018119812},{"id":"https://openalex.org/keywords/perceived-complexity","display_name":"perceived complexity","score":0.656000018119812},{"id":"https://openalex.org/keywords/service-similarity","display_name":"service similarity","score":0.7820000052452087},{"id":"https://openalex.org/keywords/bundle-size","display_name":"bundle size","score":0.7260000109672546},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.5289999842643738}],"concepts":[{"id":"https://openalex.org/C2778134712","wikidata":"https://www.wikidata.org/wiki/Q1047307","display_name":"Bundle","level":2,"score":0.8298243284225464},{"id":"https://openalex.org/C103278499","wikidata":"https://www.wikidata.org/wiki/Q254465","display_name":"Similarity (geometry)","level":3,"score":0.7121441960334778},{"id":"https://openalex.org/C2777021972","wikidata":"https://www.wikidata.org/wiki/Q22976830","display_name":"Uniqueness","level":2,"score":0.6003377437591553},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5807679891586304},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5493488311767578},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5207619667053223},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4973888695240021},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4156215786933899},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3514782190322876},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.3133682608604431},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.14487332105636597},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0587693452835083},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.0},{"id":"https://openalex.org/C159985019","wikidata":"https://www.wikidata.org/wiki/Q181790","display_name":"Composite material","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C192562407","wikidata":"https://www.wikidata.org/wiki/Q228736","display_name":"Materials science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/10610420310498795","doi":"https://doi.org/10.1108/10610420310498795","is_oa":false,"landing_page_url":"https://doi.org/10.1108/10610420310498795","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product &amp; Brand Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Peace, justice, and strong institutions","id":"https://metadata.un.org/sdg/16","score":0.5}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W40873199","https://openalex.org/W123893089","https://openalex.org/W169087436","https://openalex.org/W378413188","https://openalex.org/W1975335004","https://openalex.org/W1984696843","https://openalex.org/W2008751050","https://openalex.org/W2026087162","https://openalex.org/W2029294895","https://openalex.org/W2054012260","https://openalex.org/W2055350032","https://openalex.org/W2059975159","https://openalex.org/W2060445685","https://openalex.org/W2065681513","https://openalex.org/W2065962756","https://openalex.org/W2069710910","https://openalex.org/W2076033371","https://openalex.org/W2090933055","https://openalex.org/W2121329874","https://openalex.org/W2130264354","https://openalex.org/W2142632505","https://openalex.org/W2157024957","https://openalex.org/W2159819158","https://openalex.org/W2320246361","https://openalex.org/W2322756736","https://openalex.org/W2330635645","https://openalex.org/W3122946301","https://openalex.org/W3123294608","https://openalex.org/W3125309408","https://openalex.org/W4242467757"],"related_works":["https://openalex.org/W116758981","https://openalex.org/W4214672615","https://openalex.org/W3123401086","https://openalex.org/W4394841337","https://openalex.org/W2943177510","https://openalex.org/W2585947964","https://openalex.org/W2741393251","https://openalex.org/W7024152115","https://openalex.org/W2077100020","https://openalex.org/W2167589177"],"abstract_inverted_index":{"When":[0],"offering":[1],"product/service":[2],"bundles":[3,14,40,65,76,85,88],"to":[4,11],"customers,":[5],"marketers":[6],"must":[7],"decide":[8],"how":[9],"best":[10],"configure":[12],"the":[13,21,39,43,48,74,98],"such":[15],"that":[16,63],"consumers":[17],"do":[18],"not":[19,83],"find":[20],"bundle\u2010choice":[22],"particularly":[23],"difficult.":[24],"This":[25],"paper":[26],"examines":[27],"perceived":[28,58],"decision":[29,78],"difficulty":[30,79,92],"in":[31],"selecting":[32],"from":[33],"a":[34],"menu":[35],"of":[36,45,50,97],"bundles,":[37,55],"where":[38],"vary":[41],"on":[42],"number":[44,49],"component":[46],"services,":[47],"unique":[51,71],"services":[52,72],"between":[53,73],"competing":[54,75],"and":[56,86],"their":[57],"similarity.":[59],"It":[60],"is":[61],"found":[62],"larger":[64],"make":[66],"decisions":[67],"more":[68,70],"difficult,":[69],"increases":[77],"for":[80],"small,":[81],"but":[82],"large,":[84],"similar":[87],"pose":[89],"greater":[90],"choice":[91],"than":[93],"dissimilar":[94],"bundles.":[95],"Implications":[96],"results":[99],"are":[100],"discussed.":[101]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
