{"id":"https://openalex.org/W2013494141","doi":"https://doi.org/10.1108/eb054361","title":"Quality comes first when hatching power brands","display_name":"Quality comes first when hatching power brands","publication_year":1992,"publication_date":"1992-04-01","ids":{"openalex":"https://openalex.org/W2013494141","doi":"https://doi.org/10.1108/eb054361","mag":"2013494141"},"language":"en","primary_location":{"id":"doi:10.1108/eb054361","doi":"https://doi.org/10.1108/eb054361","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eb054361","pdf_url":null,"source":{"id":"https://openalex.org/S137473582","display_name":"Strategy and Leadership","issn_l":"0094-064X","issn":["0094-064X","1087-8572","1758-9568","2377-7613"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-c","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Planning Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082187715","display_name":"Bradley T. Gale","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Bradley T. Gale","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5082187715"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.8225,"has_fulltext":false,"cited_by_count":28,"citation_normalized_percentile":{"value":0.89677419,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"20","issue":"4","first_page":"4","last_page":"48"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5493000149726868,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5493000149726868,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.15940000116825104,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.06689999997615814,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-quality","display_name":"brand quality","score":0.8090000152587891},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.5339999794960022},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.593999981880188},{"id":"https://openalex.org/keywords/profitability","display_name":"profitability","score":0.7509999871253967},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.9459999799728394},{"id":"https://openalex.org/keywords/business-operations","display_name":"business operations","score":0.546999990940094},{"id":"https://openalex.org/keywords/gillette","display_name":"Gillette","score":0.8489999771118164}],"concepts":[{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.8359307050704956},{"id":"https://openalex.org/C71745522","wikidata":"https://www.wikidata.org/wiki/Q2476929","display_name":"Confidentiality","level":2,"score":0.7212211489677429},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6082718968391418},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5632554888725281},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.5339471101760864},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4828384518623352},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16671952605247498},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.1319980025291443},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.11146128177642822},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/eb054361","doi":"https://doi.org/10.1108/eb054361","is_oa":false,"landing_page_url":"https://doi.org/10.1108/eb054361","pdf_url":null,"source":{"id":"https://openalex.org/S137473582","display_name":"Strategy and Leadership","issn_l":"0094-064X","issn":["0094-064X","1087-8572","1758-9568","2377-7613"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-c","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Planning Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.5299999713897705,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2970160502","https://openalex.org/W3002174164","https://openalex.org/W4240701429","https://openalex.org/W2129723168","https://openalex.org/W2047690242","https://openalex.org/W2196768497","https://openalex.org/W1575017108","https://openalex.org/W2161187296","https://openalex.org/W428532584","https://openalex.org/W4247431809"],"abstract_inverted_index":{"Power":[0],"brands":[1],"like":[2],"Perdue":[3],"Farm's":[4],"Oven":[5],"Staffer":[6],"chickens":[7],"and":[8,32,59],"Gillette's":[9],"Sensor":[10],"razor":[11],"achieve":[12],"superior":[13,21],"profitability":[14],"by":[15],"convincing":[16],"customers":[17],"that":[18],"they":[19],"offer":[20],"quality":[22],"says":[23],"a":[24,39,62],"noted":[25],"analyst":[26],"of":[27,41,44,64],"the":[28],"data":[29,46],"linking":[30],"strategy":[31,58],"performance.":[33],"His":[34,51],"conclusions":[35],"are":[36],"based":[37],"on":[38],"review":[40,63],"25":[42],"years":[43],"confidential":[45],"from":[47],"major":[48],"U.S.":[49],"corporations.":[50],"insights":[52],"have":[53],"important":[54],"implications":[55],"for":[56],"corporate":[57],"should":[60],"provoke":[61],"business":[65],"operations":[66],"in":[67],"many":[68],"firms.":[69]},"counts_by_year":[{"year":2022,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":2}],"updated_date":"2026-07-28T07:46:37.118299","created_date":"2016-06-24T00:00:00"}