{"id":"https://openalex.org/W2013460322","doi":"https://doi.org/10.1509/jmkr.44.4.647","title":"Shopper Response to Bundle Promotions for Packaged Goods","display_name":"Shopper Response to Bundle Promotions for Packaged Goods","publication_year":2007,"publication_date":"2007-10-09","ids":{"openalex":"https://openalex.org/W2013460322","doi":"https://doi.org/10.1509/jmkr.44.4.647","mag":"2013460322"},"language":"en","primary_location":{"id":"doi:10.1509/jmkr.44.4.647","doi":"https://doi.org/10.1509/jmkr.44.4.647","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmkr.44.4.647","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054496517","display_name":"Bram Foubert","orcid":"https://orcid.org/0000-0002-8977-6600","observed_orcids":["https://orcid.org/0000-0002-8977-6600"]},"institutions":[{"id":"https://openalex.org/I34352273","display_name":"Maastricht University","ror":"https://ror.org/02jz4aj89","country_code":"NL","type":"education","lineage":["https://openalex.org/I34352273"]}],"countries":["NL"],"is_corresponding":true,"raw_author_name":"Bram Foubert","raw_affiliation_strings":["Faculty of Economics and Business Administration, Department of Marketing, Maastricht University, the Netherlands"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics and Business Administration, Department of Marketing, Maastricht University, the Netherlands","institution_ids":["https://openalex.org/I34352273"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091230038","display_name":"Els Gijsbrechts","orcid":"https://orcid.org/0000-0002-1600-5127","observed_orcids":["https://orcid.org/0000-0002-1600-5127"]},"institutions":[{"id":"https://openalex.org/I193700539","display_name":"Tilburg University","ror":"https://ror.org/04b8v1s79","country_code":"NL","type":"education","lineage":["https://openalex.org/I193700539"]}],"countries":["NL"],"is_corresponding":true,"raw_author_name":"Els Gijsbrechts","raw_affiliation_strings":["Tilburg University, the Netherlands"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tilburg University, the Netherlands","institution_ids":["https://openalex.org/I193700539"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5054496517","https://openalex.org/A5091230038"],"corresponding_institution_ids":["https://openalex.org/I193700539","https://openalex.org/I34352273"],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":12.481,"has_fulltext":false,"cited_by_count":80,"citation_normalized_percentile":{"value":0.97833972,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"44","issue":"4","first_page":"647","last_page":"662"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/packaged-goods","display_name":"packaged goods","score":0.609000027179718},{"id":"https://openalex.org/keywords/brand-switching","display_name":"brand switching","score":0.8429999947547913},{"id":"https://openalex.org/keywords/choice-probabilities","display_name":"choice probabilities","score":0.6039999723434448},{"id":"https://openalex.org/keywords/promotional-effectiveness","display_name":"promotion effectiveness","score":0.3709999918937683},{"id":"https://openalex.org/keywords/sales-effects","display_name":"sales impact","score":0.3799999952316284},{"id":"https://openalex.org/keywords/consumer-choice-models","display_name":"consumer choice models","score":0.3529999852180481}],"concepts":[{"id":"https://openalex.org/C2778134712","wikidata":"https://www.wikidata.org/wiki/Q1047307","display_name":"Bundle","level":2,"score":0.8987069129943848},{"id":"https://openalex.org/C132010649","wikidata":"https://www.wikidata.org/wiki/Q189222","display_name":"Intuition","level":2,"score":0.7222552299499512},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5345308780670166},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5101888179779053},{"id":"https://openalex.org/C46686674","wikidata":"https://www.wikidata.org/wiki/Q466303","display_name":"Boosting (machine learning)","level":2,"score":0.5004057884216309},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.4636150002479553},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37632474303245544},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.3378528952598572},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2994517982006073},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1680455505847931},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.10168999433517456},{"id":"https://openalex.org/C159985019","wikidata":"https://www.wikidata.org/wiki/Q181790","display_name":"Composite material","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C192562407","wikidata":"https://www.wikidata.org/wiki/Q228736","display_name":"Materials science","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C188147891","wikidata":"https://www.wikidata.org/wiki/Q147638","display_name":"Cognitive science","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1509/jmkr.44.4.647","doi":"https://doi.org/10.1509/jmkr.44.4.647","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmkr.44.4.647","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},{"id":"pmh:oai:tilburguniversity.edu:openaire_cris_publications/325a2859-f0fa-40ef-96dd-1a96895585cf","doi":null,"is_oa":false,"landing_page_url":"https://research.tilburguniversity.edu/en/publications/325a2859-f0fa-40ef-96dd-1a96895585cf","pdf_url":null,"source":{"id":"https://openalex.org/S4306401490","display_name":"Research portal (Tilburg University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I193700539","host_organization_name":"Tilburg University","host_organization_lineage":["https://openalex.org/I193700539"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Foubert, B & Gijsbrechts, E 2007, 'Shopper response to bundle promotions for packaged goods', Journal of Marketing Research, vol. 44, no. 4, pp. 647-662.","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:uvt:oai:tilburguniversity.edu:publications/325a2859-f0fa-40ef-96dd-1a96895585cf","doi":null,"is_oa":false,"landing_page_url":"https://research.tilburguniversity.edu/en/publications/325a2859-f0fa-40ef-96dd-1a96895585cf","pdf_url":null,"source":{"id":"https://openalex.org/S4306401843","display_name":"Data Archiving and Networked Services (DANS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1322597698","host_organization_name":"Royal Netherlands Academy of Arts and Sciences","host_organization_lineage":["https://openalex.org/I1322597698"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing Research, 44(4), 647 - 662. American Marketing Association","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:cris.maastrichtuniversity.nl:openaire_cris_publications/7d94e98f-cf4d-4c2e-83ce-6c35da432f18","doi":null,"is_oa":false,"landing_page_url":"https://cris.maastrichtuniversity.nl/en/publications/7d94e98f-cf4d-4c2e-83ce-6c35da432f18","pdf_url":null,"source":{"id":"https://openalex.org/S4306402616","display_name":"Research Publications (Maastricht University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I34352273","host_organization_name":"Maastricht University","host_organization_lineage":["https://openalex.org/I34352273"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Foubert, B P J & Gijsbrechts, E 2007, 'Shopper Response to Bundle Promotions for Packaged Goods', Journal of Marketing Research, vol. 44, no. 4, pp. 647-662. https://doi.org/10.1509/jmkr.44.4.647","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:um:oai:cris.maastrichtuniversity.nl:publications/7d94e98f-cf4d-4c2e-83ce-6c35da432f18","doi":null,"is_oa":false,"landing_page_url":"https://cris.maastrichtuniversity.nl/en/publications/7d94e98f-cf4d-4c2e-83ce-6c35da432f18","pdf_url":null,"source":{"id":"https://openalex.org/S4306402616","display_name":"Research Publications (Maastricht University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I34352273","host_organization_name":"Maastricht University","host_organization_lineage":["https://openalex.org/I34352273"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Marketing Research, 44(4), 647 - 662. SAGE Publications Inc.","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W80926058","https://openalex.org/W123430343","https://openalex.org/W156781394","https://openalex.org/W1576286609","https://openalex.org/W1967888211","https://openalex.org/W1974729360","https://openalex.org/W1982197631","https://openalex.org/W1983440286","https://openalex.org/W1990117446","https://openalex.org/W1993410134","https://openalex.org/W1997025478","https://openalex.org/W1999227226","https://openalex.org/W2003350772","https://openalex.org/W2004634819","https://openalex.org/W2008284119","https://openalex.org/W2008751050","https://openalex.org/W2020245501","https://openalex.org/W2022261539","https://openalex.org/W2025232936","https://openalex.org/W2036320532","https://openalex.org/W2042159725","https://openalex.org/W2049532495","https://openalex.org/W2050068936","https://openalex.org/W2055354074","https://openalex.org/W2075887421","https://openalex.org/W2095671462","https://openalex.org/W2100494077","https://openalex.org/W2106962189","https://openalex.org/W2114455774","https://openalex.org/W2134807626","https://openalex.org/W2137442203","https://openalex.org/W2138122511","https://openalex.org/W2152081677","https://openalex.org/W2156205822","https://openalex.org/W2164489546","https://openalex.org/W2316439516","https://openalex.org/W2327012211","https://openalex.org/W2333158670","https://openalex.org/W2516321972","https://openalex.org/W3123294608","https://openalex.org/W3124622930","https://openalex.org/W3125171437","https://openalex.org/W3125309408","https://openalex.org/W3166327929","https://openalex.org/W4240191094","https://openalex.org/W4254394705","https://openalex.org/W4297974475"],"related_works":["https://openalex.org/W2469806293","https://openalex.org/W2096168750","https://openalex.org/W2296549584","https://openalex.org/W3004177735","https://openalex.org/W2312602166","https://openalex.org/W2943177510","https://openalex.org/W7112540057","https://openalex.org/W4386243358","https://openalex.org/W2585947964","https://openalex.org/W4407368737"],"abstract_inverted_index":{"Bundle":[0],"promotions\u2014the":[1],"practice":[2],"of":[3,14,20,38,44,81,164,173],"granting":[4],"consumers":[5,100,133],"a":[6,11,17,42,82],"discount":[7,96],"when":[8],"they":[9,50,103,156,177],"buy":[10,106,134],"certain":[12],"number":[13],"units":[15,77],"from":[16,72,119],"designated":[18],"range":[19],"stockkeeping":[21],"units\u2014have":[22],"gained":[23],"popularity":[24],"among":[25],"manufacturers":[26],"and":[27,92,146,155,166,181],"retailers.":[28],"In":[29],"this":[30],"research,":[31],"the":[32,35,94,111,120,123,139,151,161,171,174],"authors":[33,142],"investigate":[34],"purchase":[36,124],"effects":[37,70,117],"bundle":[39,83,95,153,165,186],"promotions":[40],"for":[41,110,184],"category":[43,65,116],"packaged":[45],"goods.":[46],"Contrary":[47],"to":[48,86,98,108,131,159],"intuition,":[49],"find":[51],"that":[52,78,122,149],"promotional":[53],"bundles":[54],"are":[55,79],"far":[56],"more":[57,137],"effective":[58],"at":[59,63],"inducing":[60],"switching":[61,69],"than":[62],"boosting":[64],"sales.":[66],"The":[67,114,141],"strong":[68],"result":[71],"two":[73],"mechanisms:":[74],"(1)":[75],"Stockkeeping":[76],"part":[80],"promotion":[84],"appear":[85],"reinforce":[87],"each":[88],"other's":[89],"choice":[90,147],"probability,":[91],"(2)":[93],"tends":[97],"attract":[99],"even":[101],"if":[102],"do":[104],"not":[105],"enough":[107],"qualify":[109],"price":[112],"reduction.":[113],"weak":[115],"follow":[118],"notion":[121],"quantity":[125],"requirement":[126],"is":[127],"often":[128],"too":[129],"stringent":[130],"make":[132],"earlier":[135],"and/or":[136],"in":[138],"category.":[140],"develop":[143],"incidence,":[144],"quantity,":[145],"models":[148],"incorporate":[150],"intricate":[152],"mechanisms,":[154],"use":[157],"simulations":[158],"contrast":[160],"sales":[162],"impact":[163],"traditional":[167],"per-unit":[168],"promotions.":[169],"On":[170],"basis":[172],"model":[175],"estimates,":[176],"present":[178],"managerial":[179],"implications":[180],"tentative":[182],"guidelines":[183],"optimal":[185],"design.":[187]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":9},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":4},{"year":2012,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
