{"id":"https://openalex.org/W2013259471","doi":"https://doi.org/10.1080/10641734.1993.10505001","title":"The Firm, the Author, and the Persona: A Literary Model of the Source of Advertising","display_name":"The Firm, the Author, and the Persona: A Literary Model of the Source of Advertising","publication_year":1993,"publication_date":"1993-09-01","ids":{"openalex":"https://openalex.org/W2013259471","doi":"https://doi.org/10.1080/10641734.1993.10505001","mag":"2013259471"},"language":"en","primary_location":{"id":"doi:10.1080/10641734.1993.10505001","doi":"https://doi.org/10.1080/10641734.1993.10505001","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.1993.10505001","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues &amp; Research in Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108196168","display_name":"Barbara B. Stern","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102322142","display_name":"Rutgers, The State University of New Jersey","ror":"https://ror.org/05vt9qd57","country_code":"US","type":"education","lineage":["https://openalex.org/I102322142"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Barbara B. Stern","raw_affiliation_strings":["Faculty of Management at Rutgers, The State University of New Jersey, Newark Campus, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Management at Rutgers, The State University of New Jersey, Newark Campus, USA","institution_ids":["https://openalex.org/I102322142"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5108196168"],"corresponding_institution_ids":["https://openalex.org/I102322142"],"apc_list":null,"apc_paid":null,"fwci":2.8542,"has_fulltext":false,"cited_by_count":17,"citation_normalized_percentile":{"value":0.9015411,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"15","issue":"2","first_page":"15","last_page":"24"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7372999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7372999787330627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.16689999401569366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.03840000182390213,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personas","display_name":"personas","score":0.7210000157356262},{"id":"https://openalex.org/keywords/advertising-sources","display_name":"advertising sources","score":0.7419999837875366},{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.8650000095367432},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9990000128746033},{"id":"https://openalex.org/keywords/truthlikeness","display_name":"verisimilitude","score":0.8450000286102295},{"id":"https://openalex.org/keywords/omniscience","display_name":"omniscience","score":0.9860000014305115},{"id":"https://openalex.org/keywords/flexibility","display_name":"flexibility","score":0.6179999709129333},{"id":"https://openalex.org/keywords/advertising-strategy","display_name":"advertising strategy","score":0.6700000166893005},{"id":"https://openalex.org/keywords/consumer-understanding","display_name":"consumer understanding","score":0.828000009059906},{"id":"https://openalex.org/keywords/management-control","display_name":"management control","score":0.8830000162124634},{"id":"https://openalex.org/keywords/authorship","display_name":"authorship","score":0.4569999873638153}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.9018474817276001},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.7314079403877258},{"id":"https://openalex.org/C9354725","wikidata":"https://www.wikidata.org/wiki/Q286017","display_name":"Operationalization","level":2,"score":0.6141802072525024},{"id":"https://openalex.org/C2777175534","wikidata":"https://www.wikidata.org/wiki/Q222288","display_name":"Verisimilitude","level":2,"score":0.6015940308570862},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.516372561454773},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.4425823986530304},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4252273440361023},{"id":"https://openalex.org/C2781238097","wikidata":"https://www.wikidata.org/wiki/Q175026","display_name":"Object (grammar)","level":2,"score":0.4176541566848755},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.36128291487693787},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.32983067631721497},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.30369997024536133},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2723056674003601},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2246786653995514},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1342569887638092},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.09660235047340393},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.084797203540802},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10641734.1993.10505001","doi":"https://doi.org/10.1080/10641734.1993.10505001","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.1993.10505001","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues &amp; Research in Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":59,"referenced_works":["https://openalex.org/W564031645","https://openalex.org/W589007082","https://openalex.org/W624184069","https://openalex.org/W1481559113","https://openalex.org/W1516605260","https://openalex.org/W1517701247","https://openalex.org/W1521141936","https://openalex.org/W1557093957","https://openalex.org/W1576381748","https://openalex.org/W1576632330","https://openalex.org/W1579205672","https://openalex.org/W1585370306","https://openalex.org/W1587242140","https://openalex.org/W1639073831","https://openalex.org/W1688557767","https://openalex.org/W1740479172","https://openalex.org/W1964924375","https://openalex.org/W1968396571","https://openalex.org/W1973448955","https://openalex.org/W1974365006","https://openalex.org/W1982356718","https://openalex.org/W1985770751","https://openalex.org/W2001892008","https://openalex.org/W2017884770","https://openalex.org/W2018270543","https://openalex.org/W2020788103","https://openalex.org/W2021246180","https://openalex.org/W2026149024","https://openalex.org/W2032799161","https://openalex.org/W2034364994","https://openalex.org/W2040129834","https://openalex.org/W2052071246","https://openalex.org/W2055527615","https://openalex.org/W2060096009","https://openalex.org/W2060255212","https://openalex.org/W2069742591","https://openalex.org/W2088155153","https://openalex.org/W2089210103","https://openalex.org/W2092464976","https://openalex.org/W2107290929","https://openalex.org/W2128972805","https://openalex.org/W2129264276","https://openalex.org/W2130041324","https://openalex.org/W2143299957","https://openalex.org/W2157697859","https://openalex.org/W2231415830","https://openalex.org/W2290526371","https://openalex.org/W2312763364","https://openalex.org/W2318666251","https://openalex.org/W2323001618","https://openalex.org/W2334249274","https://openalex.org/W2418233224","https://openalex.org/W2796744396","https://openalex.org/W2802194545","https://openalex.org/W2891393428","https://openalex.org/W2902225836","https://openalex.org/W3171371044","https://openalex.org/W4235073904","https://openalex.org/W4247116691"],"related_works":["https://openalex.org/W4413400117","https://openalex.org/W7095897362","https://openalex.org/W1985378424","https://openalex.org/W2352857707","https://openalex.org/W2002588817","https://openalex.org/W1512931486","https://openalex.org/W7221523000","https://openalex.org/W2394690298","https://openalex.org/W1982356718","https://openalex.org/W2808240972"],"abstract_inverted_index":{"This":[0],"paper":[1,47,96],"presents":[2],"a":[3,12,31],"model":[4],"of":[5,8,28,66],"the":[6,26,29,50,84,105],"source":[7],"advertising":[9,78],"based":[10,24],"on":[11,25],"tripartite":[13],"distinction":[14,22],"between":[15],"message":[16],"sponsorship,":[17],"creation,":[18,110],"and":[19,52,59,72,91,111],"articulation.":[20],"The":[21,46,95],"is":[23],"concept":[27],"persona,":[30],"theoretical":[32],"construct":[33],"drawn":[34],"from":[35,43],"literary":[36],"criticism":[37],"to":[38,56,83,92,103,107,112],"disentangle":[39],"extra-textual":[40],"historical":[41,115],"authorship":[42],"intra-textual":[44],"representation.":[45],"first":[48],"defines":[49],"persona":[51],"delineates":[53],"its":[54,67,109,114],"relationship":[55],"brand":[57,60],"personality":[58],"image.":[61],"It":[62],"then":[63],"discusses":[64],"three":[65],"characteristics":[68],"\u2014":[69,74],"verisimilitude,":[70],"omniscience,":[71],"flexibility":[73],"with":[75,98],"implications":[76,81],"for":[77,100],"strategy.":[79],"These":[80],"relate":[82],"persona's":[85],"role":[86],"in":[87],"facilitating":[88],"consumer":[89],"comprehension":[90],"managerial":[93],"control.":[94],"concludes":[97],"suggestions":[99],"future":[101],"research":[102],"operationalize":[104],"construct,":[106],"examine":[108],"study":[113],"development.":[116]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
