{"id":"https://openalex.org/W2013095396","doi":"https://doi.org/10.1108/17473611011026000","title":"Young Kazakhstan consumers: catch them if you can","display_name":"Young Kazakhstan consumers: catch them if you can","publication_year":2010,"publication_date":"2010-03-13","ids":{"openalex":"https://openalex.org/W2013095396","doi":"https://doi.org/10.1108/17473611011026000","mag":"2013095396"},"language":"en","primary_location":{"id":"doi:10.1108/17473611011026000","doi":"https://doi.org/10.1108/17473611011026000","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17473611011026000","pdf_url":null,"source":{"id":"https://openalex.org/S46472734","display_name":"Young Consumers Insight and Ideas for Responsible Marketers","issn_l":"1747-3616","issn":["1747-3616","1758-7212"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Young Consumers","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014244384","display_name":"Rajasekhara Mouly Potluri","orcid":"https://orcid.org/0000-0002-6935-1373","observed_orcids":["https://orcid.org/0000-0002-6935-1373"]},"institutions":[{"id":"https://openalex.org/I171571821","display_name":"Kazakh-British Technical University","ror":"https://ror.org/01rn0fp76","country_code":"KZ","type":"education","lineage":["https://openalex.org/I171571821"]}],"countries":["KZ"],"is_corresponding":false,"raw_author_name":"Rajasekhara Mouly Potluri","raw_affiliation_strings":["Associate Professor, based at the Faculty of Economics and Finance, Department of Economics and Management, Kazak\u2010British Technical University, Almaty, Kazakhstan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor, based at the Faculty of Economics and Finance, Department of Economics and Management, Kazak\u2010British Technical University, Almaty, Kazakhstan","institution_ids":["https://openalex.org/I171571821"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076797483","display_name":"George R. Pool","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I171571821","display_name":"Kazakh-British Technical University","ror":"https://ror.org/01rn0fp76","country_code":"KZ","type":"education","lineage":["https://openalex.org/I171571821"]}],"countries":["KZ"],"is_corresponding":false,"raw_author_name":"George R. Pool","raw_affiliation_strings":["George R. Pool III is Senior Lecturer, based at the Faculty of Economics and Finance, Department of Economics and Management, Kazak\u2010British Technical University, Almaty, Kazakhstan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"George R. Pool III is Senior Lecturer, based at the Faculty of Economics and Finance, Department of Economics and Management, Kazak\u2010British Technical University, Almaty, Kazakhstan","institution_ids":["https://openalex.org/I171571821"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5006550615","display_name":"Saule Madibaeva Tatinbekovna","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I171571821","display_name":"Kazakh-British Technical University","ror":"https://ror.org/01rn0fp76","country_code":"KZ","type":"education","lineage":["https://openalex.org/I171571821"]}],"countries":["KZ"],"is_corresponding":false,"raw_author_name":"Saule Madibaeva Tatinbekovna","raw_affiliation_strings":["Graduate student, based at the Faculty of Economics and Finance, Department of Economics and Management, Kazak\u2010British Technical University, Almaty, Kazakhstan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Graduate student, based at the Faculty of Economics and Finance, Department of Economics and Management, Kazak\u2010British Technical University, Almaty, Kazakhstan","institution_ids":["https://openalex.org/I171571821"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I171571821"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.36019318,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"11","issue":"1","first_page":"47","last_page":"56"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7182999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.7182999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.21619999408721924,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.021199999377131462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/young-consumers","display_name":"young consumers","score":0.8920000195503235},{"id":"https://openalex.org/keywords/consumer-spending-patterns","display_name":"consumer spending patterns","score":0.6949999928474426},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.781000018119812},{"id":"https://openalex.org/keywords/pocket-money","display_name":"pocket money","score":0.8730000257492065},{"id":"https://openalex.org/keywords/parental-purchasing-decisions","display_name":"parental purchasing decisions","score":0.5910000205039978},{"id":"https://openalex.org/keywords/kazakhstan","display_name":"Kazakhstan","score":0.4650000035762787},{"id":"https://openalex.org/keywords/youth-marketing","display_name":"youth marketing","score":0.35899999737739563}],"concepts":[{"id":"https://openalex.org/C2781297163","wikidata":"https://www.wikidata.org/wiki/Q9252","display_name":"Kazakh","level":2,"score":0.9718972444534302},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8607425689697266},{"id":"https://openalex.org/C2986834420","wikidata":"https://www.wikidata.org/wiki/Q5932254","display_name":"Age groups","level":2,"score":0.6418920755386353},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.5678706169128418},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44071489572525024},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.4342532157897949},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41969650983810425},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4166652262210846},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3846319913864136},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.3265075385570526},{"id":"https://openalex.org/C45355965","wikidata":"https://www.wikidata.org/wiki/Q1643441","display_name":"Socioeconomics","level":1,"score":0.32494229078292847},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.22012710571289062},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.17693182826042175},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/17473611011026000","doi":"https://doi.org/10.1108/17473611011026000","is_oa":false,"landing_page_url":"https://doi.org/10.1108/17473611011026000","pdf_url":null,"source":{"id":"https://openalex.org/S46472734","display_name":"Young Consumers Insight and Ideas for Responsible Marketers","issn_l":"1747-3616","issn":["1747-3616","1758-7212"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Young Consumers","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W1496836499","https://openalex.org/W1601692180","https://openalex.org/W1605202291","https://openalex.org/W1607125416","https://openalex.org/W1995088878","https://openalex.org/W1995488832","https://openalex.org/W1997687721","https://openalex.org/W2004436699","https://openalex.org/W2008489375","https://openalex.org/W2015130151","https://openalex.org/W2041501141","https://openalex.org/W2077788593","https://openalex.org/W2090760912","https://openalex.org/W2145481513","https://openalex.org/W2284379887","https://openalex.org/W2751998548","https://openalex.org/W2902053931","https://openalex.org/W3007335671","https://openalex.org/W3146915667"],"related_works":["https://openalex.org/W7097444916","https://openalex.org/W1552409592","https://openalex.org/W6911176748","https://openalex.org/W2200417433","https://openalex.org/W1991651041","https://openalex.org/W4285129170","https://openalex.org/W2092729173","https://openalex.org/W4394716851","https://openalex.org/W2962310517","https://openalex.org/W780597862"],"abstract_inverted_index":{"Purpose":[0],"The":[1,84,172,202,226,259],"purpose":[2],"of":[3,17,22,51,62,110,116,121,129,147,155,178,190,222,235,267,295],"this":[4,28,207],"paper":[5,260],"is":[6,209,277,287,300],"to":[7,31,38,142,303],"examine":[8],"and":[9,14,64,76,80,90,96,101,113,134,161,198,214,243,253],"evaluate":[10],"the":[11,33,57,74,111,117,168,182,188,219,232,248,264,292,304],"spending":[12,143],"patterns":[13,266],"buying":[15,233,293],"behaviors":[16,294],"two":[18,60],"different":[19,44,195],"age":[20,78,119,149,170,183],"groups":[21,79,120,184],"young":[23,55,70,122,236,256,296],"Kazakhstan":[24,71,123],"consumers.":[25],"In":[26],"addition,":[27],"research":[29],"seeks":[30],"analyze":[32],"importance":[34],"Kazakh":[35,82,132,237,297],"parents":[36,179],"give":[37],"their":[39,156,191],"children's":[40],"opinion":[41],"on":[42,54,231,291],"purchasing":[43,194],"products.":[45],"Design/methodology/approach":[46],"After":[47],"a":[48,271,282,288],"thorough":[49],"revision":[50],"related":[52],"literature":[53],"consumers,":[56],"researchers":[58],"used":[59],"types":[61],"questionnaires,":[63],"in\u2010depth":[65],"personal":[66],"interviews":[67],"with":[68,218,240,255],"400":[69],"consumers":[72,124,238,298],"in":[73,167,180,270],"10\u201014":[75,112,148],"15\u201018":[77,118,169],"100":[81],"parents.":[83,140],"collected":[85],"data":[86],"were":[87],"summarized,":[88],"coded,":[89],"controlled":[91],"by":[92,103],"using":[93,104],"SPSS":[94],"13.0":[95],"Microsoft":[97],"Excel":[98],"software":[99],"packages":[100],"analyzed":[102],"frequency":[105],"distribution.":[106],"Findings":[107],"Sixty\u2010one":[108],"percent":[109,115,146,154,166,177],"84":[114],"receive":[125],"weekly":[126],"pocket":[127,157],"money":[128,158],"below":[130],"250":[131],"tenge":[133],"above":[135],"1,000":[136],"tenge,":[137],"respectively,":[138],"from":[139],"Related":[141],"patterns,":[144],"78":[145],"group":[150],"children":[151,192],"spend":[152],"74":[153],"for":[159,206,247],"entertainment":[160],"food":[162],"as":[163],"against":[164],"50":[165],"groups.":[171],"study":[173,208,228],"found":[174],"that":[175],"90":[176],"both":[181],"took":[185],"into":[186],"account":[187],"opinions":[189,242],"when":[193,216,251],"household":[196],"products":[197],"services.":[199],"Research":[200],"limitations/implications":[201],"city":[203],"(Almaty)":[204],"selected":[205],"highly":[210],"developed":[211],"culturally,":[212],"socially":[213],"economically":[215],"compared":[217],"remaining":[220],"parts":[221],"Kazakhstan.":[223],"Practical":[224],"implications":[225],"current":[227],"sheds":[229],"light":[230],"behavior":[234],"along":[239],"parents'":[241],"provides":[244],"useful":[245,302],"information":[246],"corporate":[249],"world":[250],"targeting":[252],"communicating":[254],"people.":[257],"Originality/value":[258],"offers":[261],"insights":[262],"about":[263],"complex":[265],"youth":[268],"attitudes":[269],"former":[272],"Soviet":[273],"Socialist":[274],"country":[275],"which":[276,299],"changing":[278],"its":[279],"nature":[280],"toward":[281],"market":[283],"oriented":[284],"economy.":[285],"This":[286],"pioneer":[289],"work":[290],"additionally":[301],"academic":[305],"world.":[306]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}
