{"id":"https://openalex.org/W2012952945","doi":"https://doi.org/10.1057/bm.2012.35","title":"For-profit or non-profit brands: Which are more effective in a cause-related marketing programme?","display_name":"For-profit or non-profit brands: Which are more effective in a cause-related marketing programme?","publication_year":2012,"publication_date":"2012-07-20","ids":{"openalex":"https://openalex.org/W2012952945","doi":"https://doi.org/10.1057/bm.2012.35","mag":"2012952945"},"language":"en","primary_location":{"id":"doi:10.1057/bm.2012.35","doi":"https://doi.org/10.1057/bm.2012.35","is_oa":false,"landing_page_url":"https://doi.org/10.1057/bm.2012.35","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/11380/698920","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016872667","display_name":"Ilaria Baghi","orcid":"https://orcid.org/0000-0001-9397-3810","observed_orcids":["https://orcid.org/0000-0001-9397-3810"]},"institutions":[{"id":"https://openalex.org/I122346577","display_name":"University of Modena and Reggio Emilia","ror":"https://ror.org/02d4c4y02","country_code":"IT","type":"education","lineage":["https://openalex.org/I122346577"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Ilaria Baghi","raw_affiliation_strings":["Department of Communication Sciences and Economics, University of Modena and Reggio Emilia, Viale Allegri 9, Reggio Emilia, 42121, Italy","Department of Communication Sciences and Economics, University of Modena and Reggio Emilia, Reggio Emilia, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Communication Sciences and Economics, University of Modena and Reggio Emilia, Viale Allegri 9, Reggio Emilia, 42121, Italy","institution_ids":["https://openalex.org/I122346577"]},{"raw_affiliation_string":"Department of Communication Sciences and Economics, University of Modena and Reggio Emilia, Reggio Emilia, Italy","institution_ids":["https://openalex.org/I122346577"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041631198","display_name":"Veronica Gabrielli","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I122346577","display_name":"University of Modena and Reggio Emilia","ror":"https://ror.org/02d4c4y02","country_code":"IT","type":"education","lineage":["https://openalex.org/I122346577"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Veronica Gabrielli","raw_affiliation_strings":["Department of Communication Sciences and Economics, University of Modena and Reggio Emilia, Viale Allegri 9, Reggio Emilia, 42121, Italy","Department of Communication Sciences and Economics, University of Modena and Reggio Emilia, Reggio Emilia, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Communication Sciences and Economics, University of Modena and Reggio Emilia, Viale Allegri 9, Reggio Emilia, 42121, Italy","institution_ids":["https://openalex.org/I122346577"]},{"raw_affiliation_string":"Department of Communication Sciences and Economics, University of Modena and Reggio Emilia, Reggio Emilia, Italy","institution_ids":["https://openalex.org/I122346577"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5041631198"],"corresponding_institution_ids":["https://openalex.org/I122346577"],"apc_list":{"value":3390,"currency":"USD","value_usd":3390},"apc_paid":null,"fwci":0.9121,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.86142824,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"20","issue":"3","first_page":"218","last_page":"231"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cause-related-marketing","display_name":"cause-related marketing","score":0.9670000076293945},{"id":"https://openalex.org/keywords/co-branding","display_name":"co-branding","score":0.8980000019073486},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.7820000052452087},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7730000019073486},{"id":"https://openalex.org/keywords/willingness-to-pay","display_name":"willingness to pay","score":0.9810000061988831},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9259999990463257},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.5260000228881836}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7536900043487549},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7177361845970154},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6593207716941833},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.6103141903877258},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5991047620773315},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5749229788780212},{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.5451847314834595},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4978773593902588},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4933425486087799},{"id":"https://openalex.org/C2777364431","wikidata":"https://www.wikidata.org/wiki/Q140813","display_name":"Willingness to pay","level":2,"score":0.44235628843307495},{"id":"https://openalex.org/C2780680512","wikidata":"https://www.wikidata.org/wiki/Q2111845","display_name":"Product strategy","level":4,"score":0.4296553432941437},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.31589239835739136},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.296197772026062},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.15069502592086792},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.14741045236587524},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1057/bm.2012.35","doi":"https://doi.org/10.1057/bm.2012.35","is_oa":false,"landing_page_url":"https://doi.org/10.1057/bm.2012.35","pdf_url":null,"source":{"id":"https://openalex.org/S27632631","display_name":"Journal of Brand Management","issn_l":"1350-231X","issn":["1350-231X","1479-1803"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319702","host_organization_name":"Palgrave Macmillan","host_organization_lineage":["https://openalex.org/P4310319702","https://openalex.org/P4310319964"],"host_organization_lineage_names":["Palgrave Macmillan","Macmillan Publishers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Brand Management","raw_type":"journal-article"},{"id":"pmh:oai:iris.unimore.it:11380/698920","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11380/698920","pdf_url":null,"source":{"id":"https://openalex.org/S4306400718","display_name":"IRIS UNIMORE (University of Modena and Reggio Emilia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I122346577","host_organization_name":"University of Modena and Reggio Emilia","host_organization_lineage":["https://openalex.org/I122346577"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:iris.unimore.it:11380/698920","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/11380/698920","pdf_url":null,"source":{"id":"https://openalex.org/S4306400718","display_name":"IRIS UNIMORE (University of Modena and Reggio Emilia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I122346577","host_organization_name":"University of Modena and Reggio Emilia","host_organization_lineage":["https://openalex.org/I122346577"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W569467241","https://openalex.org/W652021138","https://openalex.org/W1530487374","https://openalex.org/W1547713199","https://openalex.org/W1966171281","https://openalex.org/W1966636510","https://openalex.org/W1970482697","https://openalex.org/W1983638567","https://openalex.org/W1986139722","https://openalex.org/W2010819450","https://openalex.org/W2015443460","https://openalex.org/W2046882907","https://openalex.org/W2047514592","https://openalex.org/W2050368837","https://openalex.org/W2051139236","https://openalex.org/W2061847732","https://openalex.org/W2066979000","https://openalex.org/W2069451162","https://openalex.org/W2070257789","https://openalex.org/W2083358188","https://openalex.org/W2119706311","https://openalex.org/W2124784051","https://openalex.org/W2127404092","https://openalex.org/W2132368299","https://openalex.org/W2156936111","https://openalex.org/W2157911081","https://openalex.org/W2171469685","https://openalex.org/W2296114309","https://openalex.org/W2318012210","https://openalex.org/W2329745760","https://openalex.org/W2467943904","https://openalex.org/W2902225836","https://openalex.org/W2992941820","https://openalex.org/W4241015672","https://openalex.org/W4243060561","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W2083392669","https://openalex.org/W2921751811","https://openalex.org/W2900149963","https://openalex.org/W2006947954","https://openalex.org/W4400258492","https://openalex.org/W7058296176","https://openalex.org/W1978036730","https://openalex.org/W7215253116","https://openalex.org/W2056265546","https://openalex.org/W2097127901"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
