{"id":"https://openalex.org/W2012798147","doi":"https://doi.org/10.1080/16522354.2013.11073558","title":"The Marketing of Neuromarketing: Brand Differentiation Strategies Employed by Prominent Neuromarketing Firms to Attract Media Clients","display_name":"The Marketing of Neuromarketing: Brand Differentiation Strategies Employed by Prominent Neuromarketing Firms to Attract Media Clients","publication_year":2013,"publication_date":"2013-03-01","ids":{"openalex":"https://openalex.org/W2012798147","doi":"https://doi.org/10.1080/16522354.2013.11073558","mag":"2012798147"},"language":"en","primary_location":{"id":"doi:10.1080/16522354.2013.11073558","doi":"https://doi.org/10.1080/16522354.2013.11073558","is_oa":false,"landing_page_url":"https://doi.org/10.1080/16522354.2013.11073558","pdf_url":null,"source":{"id":"https://openalex.org/S22209297","display_name":"Journal of Media Business Studies","issn_l":"1652-2354","issn":["1652-2354","2376-2977"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Media Business Studies","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051928953","display_name":"Walter S. McDowell","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I145608581","display_name":"University of Miami","ror":"https://ror.org/02dgjyy92","country_code":"US","type":"education","lineage":["https://openalex.org/I145608581"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Walter S. McDowell","raw_affiliation_strings":["University of Miamiwmcdowell@miami.edu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Miamiwmcdowell@miami.edu","institution_ids":["https://openalex.org/I145608581"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069314134","display_name":"Steven J. Dick","orcid":"https://orcid.org/0000-0001-7886-4544","observed_orcids":["https://orcid.org/0000-0001-7886-4544","https://orcid.org/0009-0006-8928-3562","https://orcid.org/0000-0003-4920-3805"]},"institutions":[{"id":"https://openalex.org/I79516672","display_name":"University of Louisiana at Lafayette","ror":"https://ror.org/01x8rc503","country_code":"US","type":"education","lineage":["https://openalex.org/I2799628689","https://openalex.org/I79516672"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Steven J. Dick","raw_affiliation_strings":["University of Louisiana, Lafayette Dick@louisiana.edu"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Louisiana, Lafayette Dick@louisiana.edu","institution_ids":["https://openalex.org/I79516672"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.9547,"has_fulltext":false,"cited_by_count":29,"citation_normalized_percentile":{"value":0.93828276,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"10","issue":"1","first_page":"25","last_page":"40"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.008799999952316284,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0031999999191612005,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/neuromarketing","display_name":"neuromarketing","score":1.0},{"id":"https://openalex.org/keywords/brand-differentiation","display_name":"brand differentiation","score":0.8809999823570251},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.7639999985694885},{"id":"https://openalex.org/keywords/neuroimaging","display_name":"neuroimaging","score":0.5820000171661377},{"id":"https://openalex.org/keywords/media-organizations","display_name":"media companies","score":0.39100000262260437},{"id":"https://openalex.org/keywords/audience-motivation","display_name":"audience motivation","score":0.375}],"concepts":[{"id":"https://openalex.org/C2781183061","wikidata":"https://www.wikidata.org/wiki/Q516337","display_name":"Neuromarketing","level":2,"score":0.98631751537323},{"id":"https://openalex.org/C96851999","wikidata":"https://www.wikidata.org/wiki/Q848369","display_name":"Subconscious","level":3,"score":0.7111856937408447},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.659123420715332},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.524004340171814},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.512726902961731},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.41237276792526245},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C204787440","wikidata":"https://www.wikidata.org/wiki/Q188504","display_name":"Alternative medicine","level":2,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/16522354.2013.11073558","doi":"https://doi.org/10.1080/16522354.2013.11073558","is_oa":false,"landing_page_url":"https://doi.org/10.1080/16522354.2013.11073558","pdf_url":null,"source":{"id":"https://openalex.org/S22209297","display_name":"Journal of Media Business Studies","issn_l":"1652-2354","issn":["1652-2354","2376-2977"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Media Business Studies","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W115394847","https://openalex.org/W409344806","https://openalex.org/W627063113","https://openalex.org/W1515587369","https://openalex.org/W1592080430","https://openalex.org/W1605824561","https://openalex.org/W1969279788","https://openalex.org/W1977807174","https://openalex.org/W1979181151","https://openalex.org/W1982441755","https://openalex.org/W1990453942","https://openalex.org/W1997061718","https://openalex.org/W2039531985","https://openalex.org/W2064689200","https://openalex.org/W2095310830","https://openalex.org/W2146595489","https://openalex.org/W2171914663","https://openalex.org/W2337686251","https://openalex.org/W2573506839","https://openalex.org/W3127713339","https://openalex.org/W4205103043","https://openalex.org/W4255200804","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W7216188398","https://openalex.org/W7170147138","https://openalex.org/W4405350822","https://openalex.org/W7171461142","https://openalex.org/W3009827512","https://openalex.org/W2764320308","https://openalex.org/W4409733956","https://openalex.org/W4401878149","https://openalex.org/W2477670365","https://openalex.org/W2996663090"],"abstract_inverted_index":{"Many":[0],"media-based":[1],"companies,":[2],"such":[3],"as":[4],"networks,":[5],"program":[6],"producers,":[7],"and":[8,37,88,95],"production":[9],"studios,":[10],"are":[11],"captivated":[12],"by":[13,17],"the":[14,18,50,70],"promises":[15],"made":[16],"burgeoning":[19],"field":[20],"of":[21,49,53,61,73,91],"neuromarketing.":[22],"Market":[23],"research":[24,43,93],"firms":[25,101],"specializing":[26],"in":[27,103],"brain-imaging":[28],"techniques":[29,64],"claim":[30],"to":[31,66],"reveal":[32],"powerful":[33],"subconscious":[34],"audience":[35],"dispositions":[36],"motivations":[38],"unobtainable":[39],"from":[40],"conventional":[41],"self-report":[42],"methods.":[44],"A":[45],"qualitative":[46],"content":[47],"analysis":[48],"marketing":[51],"strategies":[52],"22":[54],"prominent":[55],"neuromarketing":[56,74],"websites":[57],"discovered":[58],"an":[59],"array":[60],"brand":[62],"differentiation":[63],"intended":[65],"either":[67],"(a)":[68],"legitimize":[69],"underlying":[71],"science":[72],"or":[75],"(b)":[76],"attract":[77],"clients":[78],"through":[79],"proprietary":[80],"services.":[81],"The":[82],"study":[83],"concludes":[84],"with":[85],"some":[86],"applied":[87],"conceptual":[89],"criticism":[90],"this":[92],"tool":[94],"a":[96],"cautionary":[97],"note":[98],"for":[99],"media":[100],"interested":[102],"adopting":[104],"it.":[105]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":3},{"year":2016,"cited_by_count":3},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}