{"id":"https://openalex.org/W2012772285","doi":"https://doi.org/10.1080/15456870701212716","title":"Factors Affecting the Marketing of a Public Safety Message: The Third-Person Effect and Uses and Gratifications Theory in Public Reaction to a Crime Reduction Program","display_name":"Factors Affecting the Marketing of a Public Safety Message: The Third-Person Effect and Uses and Gratifications Theory in Public Reaction to a Crime Reduction Program","publication_year":2007,"publication_date":"2007-03-26","ids":{"openalex":"https://openalex.org/W2012772285","doi":"https://doi.org/10.1080/15456870701212716","mag":"2012772285"},"language":"en","primary_location":{"id":"doi:10.1080/15456870701212716","doi":"https://doi.org/10.1080/15456870701212716","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15456870701212716","pdf_url":null,"source":{"id":"https://openalex.org/S32791959","display_name":"Atlantic Journal of Communication","issn_l":"1545-6870","issn":["1545-6870","1545-6889"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Atlantic Journal of Communication","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048361448","display_name":"Stephen A. Banning","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I24648388","display_name":"Bradley University","ror":"https://ror.org/04kmeaw70","country_code":"US","type":"education","lineage":["https://openalex.org/I24648388"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Stephen A. Banning","raw_affiliation_strings":["Bradley University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bradley University","institution_ids":["https://openalex.org/I24648388"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5048361448"],"corresponding_institution_ids":["https://openalex.org/I24648388"],"apc_list":null,"apc_paid":null,"fwci":1.3132,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.89383008,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"15","issue":"1","first_page":"1","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10133","display_name":"News Media Framing and Political Communication","score":0.8041999936103821,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10133","display_name":"News Media Framing and Political Communication","score":0.8041999936103821,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.1356000006198883,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.021700000390410423,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/third-person-effect","display_name":"third-person effect","score":1.0},{"id":"https://openalex.org/keywords/uses-and-gratifications-theory","display_name":"uses and gratifications theory","score":0.9129999876022339},{"id":"https://openalex.org/keywords/public-safety-campaigns","display_name":"public safety campaigns","score":0.8180000185966492},{"id":"https://openalex.org/keywords/media-use","display_name":"media use","score":0.6169999837875366}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5085865259170532},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49412301182746887},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47979408502578735},{"id":"https://openalex.org/C2778838397","wikidata":"https://www.wikidata.org/wiki/Q1154547","display_name":"Uses and gratifications theory","level":3,"score":0.46054595708847046},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38798582553863525},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.32917922735214233},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12212571501731873},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.10100170969963074},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/15456870701212716","doi":"https://doi.org/10.1080/15456870701212716","is_oa":false,"landing_page_url":"https://doi.org/10.1080/15456870701212716","pdf_url":null,"source":{"id":"https://openalex.org/S32791959","display_name":"Atlantic Journal of Communication","issn_l":"1545-6870","issn":["1545-6870","1545-6889"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Atlantic Journal of Communication","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":74,"referenced_works":["https://openalex.org/W292519214","https://openalex.org/W641922382","https://openalex.org/W1514180297","https://openalex.org/W1540483997","https://openalex.org/W1596494821","https://openalex.org/W1656810637","https://openalex.org/W1964243558","https://openalex.org/W1964852035","https://openalex.org/W1969652101","https://openalex.org/W1970398619","https://openalex.org/W1970825195","https://openalex.org/W1979472761","https://openalex.org/W1984936803","https://openalex.org/W1988399326","https://openalex.org/W1991120521","https://openalex.org/W1998226902","https://openalex.org/W1999013836","https://openalex.org/W2000662142","https://openalex.org/W2003107637","https://openalex.org/W2003175054","https://openalex.org/W2008568662","https://openalex.org/W2016122641","https://openalex.org/W2018069667","https://openalex.org/W2023342192","https://openalex.org/W2026283540","https://openalex.org/W2031473829","https://openalex.org/W2031965853","https://openalex.org/W2033622392","https://openalex.org/W2036059070","https://openalex.org/W2037392659","https://openalex.org/W2040545741","https://openalex.org/W2040848250","https://openalex.org/W2049145766","https://openalex.org/W2053767623","https://openalex.org/W2055290104","https://openalex.org/W2055388209","https://openalex.org/W2058805055","https://openalex.org/W2068662164","https://openalex.org/W2077283285","https://openalex.org/W2081430061","https://openalex.org/W2082840361","https://openalex.org/W2083028066","https://openalex.org/W2088586850","https://openalex.org/W2091504599","https://openalex.org/W2092466021","https://openalex.org/W2099100263","https://openalex.org/W2100201014","https://openalex.org/W2102157270","https://openalex.org/W2110922065","https://openalex.org/W2114089607","https://openalex.org/W2114908355","https://openalex.org/W2116843513","https://openalex.org/W2119661845","https://openalex.org/W2119957587","https://openalex.org/W2120862798","https://openalex.org/W2132671374","https://openalex.org/W2132964687","https://openalex.org/W2136789624","https://openalex.org/W2138025131","https://openalex.org/W2138124178","https://openalex.org/W2145046219","https://openalex.org/W2145194097","https://openalex.org/W2146008799","https://openalex.org/W2150480501","https://openalex.org/W2154289104","https://openalex.org/W2154363788","https://openalex.org/W2164438751","https://openalex.org/W2315834240","https://openalex.org/W2476065884","https://openalex.org/W2487861208","https://openalex.org/W2509369230","https://openalex.org/W2904834022","https://openalex.org/W2966248074","https://openalex.org/W4206719189"],"related_works":["https://openalex.org/W2129277966","https://openalex.org/W1997556406","https://openalex.org/W2594106410","https://openalex.org/W3010083304","https://openalex.org/W2049145766","https://openalex.org/W2008568662","https://openalex.org/W4405282743","https://openalex.org/W2036059070","https://openalex.org/W7065505273","https://openalex.org/W7095511623"],"abstract_inverted_index":{"This":[0,23],"research":[1,71],"examines":[2],"the":[3,7,10,25,30,49,65,82,98,105,113,123,141,147],"third-person":[4,40,66,69,106,119],"effect":[5,41,70,120],"through":[6,122],"lens":[8,124],"of":[9,32,84,97,110,125,144,146],"uses":[11,43,86,126,134],"and":[12,42,44,78,87,127,135],"gratifications":[13,45,88,128,136],"paradigm.":[14],"A":[15],"telephone":[16],"survey":[17],"(n":[18],"=":[19],"835)":[20],"was":[21,53],"used.":[22],"is":[24,100],"first":[26,50],"study":[27],"to":[28,39,73,80,131],"examine":[29],"marketing":[31],"a":[33,59,85,92],"public":[34],"safety":[35],"campaign":[36],"in":[37,63,103,129,149],"relation":[38],"paradigm":[46,89],"types.":[47],"For":[48],"time,":[51],"it":[52],"found":[54],"that":[55],"habituated":[56],"use":[57,96],"has":[58],"significant":[60],"linear":[61],"relationship":[62],"predicting":[64],"effect.":[67,107],"While":[68],"tends":[72],"focus":[74,93],"on":[75,94],"message":[76],"content":[77],"consequences":[79],"society,":[81],"presence":[83],"link":[90],"suggests":[91,115],"people's":[95],"media":[99],"extremely":[101],"important":[102],"understanding":[104],"In":[108],"light":[109],"these":[111],"findings,":[112],"author":[114],"researchers":[116],"reexamine":[117],"previous":[118,150],"studies":[121],"order":[130],"determine":[132],"if":[133],"types":[137],"may":[138],"have":[139],"been":[140],"root":[142],"cause":[143],"some":[145],"findings":[148],"studies.":[151]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}