{"id":"https://openalex.org/W2012679110","doi":"https://doi.org/10.1080/10641734.1996.10505042","title":"Contemporary Female Perspectives of Female Role Portrayals in Advertising","display_name":"Contemporary Female Perspectives of Female Role Portrayals in Advertising","publication_year":1996,"publication_date":"1996-03-01","ids":{"openalex":"https://openalex.org/W2012679110","doi":"https://doi.org/10.1080/10641734.1996.10505042","mag":"2012679110"},"language":"en","primary_location":{"id":"doi:10.1080/10641734.1996.10505042","doi":"https://doi.org/10.1080/10641734.1996.10505042","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.1996.10505042","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues &amp; Research in Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061029066","display_name":"John B. Ford","orcid":"https://orcid.org/0000-0003-3721-6836","observed_orcids":["https://orcid.org/0000-0003-3721-6836"]},"institutions":[{"id":"https://openalex.org/I81365321","display_name":"Old Dominion University","ror":"https://ror.org/04zjtrb98","country_code":"US","type":"education","lineage":["https://openalex.org/I81365321"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"John B. Ford","raw_affiliation_strings":["College of Business and Public Administration, Old Dominion University","Department of Management and Marketing , College of Business and Public Administration, Old Dominion University , Norfolk , Virginia , 23529 , USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business and Public Administration, Old Dominion University","institution_ids":["https://openalex.org/I81365321"]},{"raw_affiliation_string":"Department of Management and Marketing , College of Business and Public Administration, Old Dominion University , Norfolk , Virginia , 23529 , USA","institution_ids":["https://openalex.org/I81365321"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111649257","display_name":"Michael S. LaTour","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82497590","display_name":"Auburn University","ror":"https://ror.org/02v80fc35","country_code":"US","type":"education","lineage":["https://openalex.org/I82497590"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Michael S. Latour","raw_affiliation_strings":["College of Business, Auburn University","Department of Marketing and Transportation , College of Business, Auburn University , Auburn , Alabama , 36849 , USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business, Auburn University","institution_ids":["https://openalex.org/I82497590"]},{"raw_affiliation_string":"Department of Marketing and Transportation , College of Business, Auburn University , Auburn , Alabama , 36849 , USA","institution_ids":["https://openalex.org/I82497590"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.664,"has_fulltext":false,"cited_by_count":42,"citation_normalized_percentile":{"value":0.93847456,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"18","issue":"1","first_page":"81","last_page":"95"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.7889999747276306},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9940000176429749},{"id":"https://openalex.org/keywords/consumer-boycotts","display_name":"consumer boycotts","score":0.7429999709129333},{"id":"https://openalex.org/keywords/offensive-advertising","display_name":"offensive advertising","score":0.6690000295639038},{"id":"https://openalex.org/keywords/gender-stereotypes-in-advertising","display_name":"gender stereotypes in advertising","score":0.609000027179718}],"concepts":[{"id":"https://openalex.org/C176856949","wikidata":"https://www.wikidata.org/wiki/Q2001676","display_name":"Offensive","level":2,"score":0.8257629871368408},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7314596176147461},{"id":"https://openalex.org/C65414064","wikidata":"https://www.wikidata.org/wiki/Q484105","display_name":"Autonomy","level":2,"score":0.6710027456283569},{"id":"https://openalex.org/C2780105190","wikidata":"https://www.wikidata.org/wiki/Q179366","display_name":"Boycott","level":3,"score":0.6538291573524475},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6312669515609741},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5028535723686218},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5013213157653809},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.48794668912887573},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.251986563205719},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12992841005325317},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.09739547967910767},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.09408777952194214},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10641734.1996.10505042","doi":"https://doi.org/10.1080/10641734.1996.10505042","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10641734.1996.10505042","pdf_url":null,"source":{"id":"https://openalex.org/S4210232136","display_name":"Journal of Current Issues & Research in Advertising","issn_l":"1064-1734","issn":["1064-1734","2164-7313"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Current Issues &amp; Research in Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7307999730110168,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"sustainable_development_goals_aurora":[{"score":0.7599999904632568,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":61,"referenced_works":["https://openalex.org/W101576901","https://openalex.org/W279823159","https://openalex.org/W584148740","https://openalex.org/W608003652","https://openalex.org/W624184069","https://openalex.org/W1496987828","https://openalex.org/W1546048369","https://openalex.org/W1564401594","https://openalex.org/W1970756746","https://openalex.org/W1977357307","https://openalex.org/W1981350728","https://openalex.org/W1981377021","https://openalex.org/W1991211775","https://openalex.org/W1994117308","https://openalex.org/W1996448784","https://openalex.org/W2005392197","https://openalex.org/W2005678062","https://openalex.org/W2005891085","https://openalex.org/W2015925851","https://openalex.org/W2027243238","https://openalex.org/W2035216841","https://openalex.org/W2042841585","https://openalex.org/W2043762951","https://openalex.org/W2054638614","https://openalex.org/W2056434135","https://openalex.org/W2066241837","https://openalex.org/W2072196290","https://openalex.org/W2078072863","https://openalex.org/W2078404577","https://openalex.org/W2083984499","https://openalex.org/W2089790391","https://openalex.org/W2089853265","https://openalex.org/W2095111543","https://openalex.org/W2105786313","https://openalex.org/W2115844120","https://openalex.org/W2118587067","https://openalex.org/W2164686438","https://openalex.org/W2166091846","https://openalex.org/W2315581433","https://openalex.org/W2318657257","https://openalex.org/W2320342884","https://openalex.org/W2320942879","https://openalex.org/W2324699681","https://openalex.org/W2329368800","https://openalex.org/W2332538926","https://openalex.org/W2333136780","https://openalex.org/W2335002414","https://openalex.org/W2411943542","https://openalex.org/W2415084420","https://openalex.org/W2580910889","https://openalex.org/W2902225836","https://openalex.org/W2907805198","https://openalex.org/W2994100523","https://openalex.org/W3135029803","https://openalex.org/W3181621546","https://openalex.org/W3214162734","https://openalex.org/W4234124378","https://openalex.org/W4245059805","https://openalex.org/W4245776102","https://openalex.org/W4251929656","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W1970756746","https://openalex.org/W1593225083","https://openalex.org/W1007983421","https://openalex.org/W7207989665","https://openalex.org/W4392773561","https://openalex.org/W2914518599","https://openalex.org/W813182346","https://openalex.org/W2332538926","https://openalex.org/W2094953554","https://openalex.org/W2384881354"],"abstract_inverted_index":{"Acknowledging":[0],"the":[1,10,16,19,64],"decades":[2],"of":[3,12,21,25,37,66,77,90,100],"social":[4],"awareness":[5],"and":[6,45],"diverse":[7],"views":[8],"on":[9],"portrayal":[11],"women":[13,27,71],"in":[14,28,57,61,95,112],"advertising,":[15],"authors":[17],"evaluate":[18],"perceptions":[20,36],"a":[22,29,82],"stratified":[23],"sample":[24],"adult":[26],"large":[30],"mid-Atlantic":[31],"SMSA":[32],"regarding":[33],"their":[34],"general":[35],"female":[38,46,58,84,91],"role":[39,59,92],"portrayals,":[40,93],"company":[41,102],"image,":[42],"purchase":[43],"intention,":[44],"autonomy":[47,85],"orientation":[48,86],"responses.":[49],"The":[50],"results":[51],"suggest":[52],"that":[53,81],"despite":[54],"changes":[55],"made":[56],"portrayals":[60],"recent":[62],"years,":[63],"problem":[65],"avoiding":[67],"negative":[68],"reactions":[69],"from":[70],"has":[72],"not":[73],"gone":[74],"away.":[75],"Analysis":[76],"structural":[78],"relations":[79],"indicates":[80],"strong":[83],"leads":[87,97],"to":[88,98,108,117],"criticality":[89,99],"which":[94,114],"turn":[96],"sponsoring":[101],"image":[103],"as":[104,106],"well":[105],"propensity":[107],"boycott":[109],"products":[110],"featured":[111],"advertising":[113],"is":[115],"perceived":[116],"be":[118],"offensive.":[119]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":2},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":2}],"updated_date":"2026-10-15T10:00:46.086208","created_date":"2016-06-24T00:00:00"}
