{"id":"https://openalex.org/W2012242893","doi":"https://doi.org/10.1177/0092070398263004","title":"Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process","display_name":"Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process","publication_year":1998,"publication_date":"1998-07-01","ids":{"openalex":"https://openalex.org/W2012242893","doi":"https://doi.org/10.1177/0092070398263004","mag":"2012242893"},"language":"en","primary_location":{"id":"doi:10.1177/0092070398263004","doi":"https://doi.org/10.1177/0092070398263004","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0092070398263004","pdf_url":null,"source":{"id":"https://openalex.org/S92522684","display_name":"Journal of the Academy of Marketing Science","issn_l":"0092-0703","issn":["0092-0703","1552-7824"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","fnege-3","ft50","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Academy of Marketing Science","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031083378","display_name":"Nigel F. Piercy","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79510175","display_name":"Cardiff University","ror":"https://ror.org/03kk7td41","country_code":"GB","type":"education","lineage":["https://openalex.org/I79510175"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"N. F. Piercy","raw_affiliation_strings":["Cardiff University, Cardiff, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cardiff University, Cardiff, UK","institution_ids":["https://openalex.org/I79510175"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5031083378"],"corresponding_institution_ids":["https://openalex.org/I79510175"],"apc_list":{"value":4790,"currency":"USD","value_usd":4790},"apc_paid":null,"fwci":28.7493,"has_fulltext":false,"cited_by_count":167,"citation_normalized_percentile":{"value":0.99365914,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"26","issue":"3","first_page":"222","last_page":"236"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8359000086784363,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8359000086784363,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.03849999979138374,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.020500000566244125,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-strategy-implementation","display_name":"marketing implementation","score":0.9449999928474426},{"id":"https://openalex.org/keywords/marketing-paradigm","display_name":"marketing paradigm","score":0.8029999732971191},{"id":"https://openalex.org/keywords/implementation-capability","display_name":"implementation capability","score":0.8529999852180481},{"id":"https://openalex.org/keywords/lean-enterprise","display_name":"lean enterprise","score":0.8289999961853027},{"id":"https://openalex.org/keywords/lean-thinking","display_name":"lean thinking","score":0.9909999966621399},{"id":"https://openalex.org/keywords/management-paradigms","display_name":"management paradigms","score":0.7889999747276306}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6592161655426025},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.6023194789886475},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5852354168891907},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5223613977432251},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.48952946066856384},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.46714138984680176},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.46691206097602844},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.44121071696281433},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.4167183041572571},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.23365768790245056},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1674668788909912},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/0092070398263004","doi":"https://doi.org/10.1177/0092070398263004","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0092070398263004","pdf_url":null,"source":{"id":"https://openalex.org/S92522684","display_name":"Journal of the Academy of Marketing Science","issn_l":"0092-0703","issn":["0092-0703","1552-7824"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1","fnege-3","ft50","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Academy of Marketing Science","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":71,"referenced_works":["https://openalex.org/W19854771","https://openalex.org/W44935070","https://openalex.org/W318106547","https://openalex.org/W402160241","https://openalex.org/W565455913","https://openalex.org/W579811206","https://openalex.org/W591501307","https://openalex.org/W594843546","https://openalex.org/W653152665","https://openalex.org/W1004584821","https://openalex.org/W1512774774","https://openalex.org/W1532830632","https://openalex.org/W1536109763","https://openalex.org/W1537714977","https://openalex.org/W1569918571","https://openalex.org/W1571178781","https://openalex.org/W1594945480","https://openalex.org/W1595090242","https://openalex.org/W1595794642","https://openalex.org/W1965835189","https://openalex.org/W1967669471","https://openalex.org/W1978816387","https://openalex.org/W1979432935","https://openalex.org/W1982691352","https://openalex.org/W1998244990","https://openalex.org/W2005269248","https://openalex.org/W2005497495","https://openalex.org/W2007602187","https://openalex.org/W2010779438","https://openalex.org/W2010812063","https://openalex.org/W2011624454","https://openalex.org/W2015909727","https://openalex.org/W2017661737","https://openalex.org/W2026368098","https://openalex.org/W2033408971","https://openalex.org/W2038372980","https://openalex.org/W2041150600","https://openalex.org/W2042917091","https://openalex.org/W2046260613","https://openalex.org/W2048017350","https://openalex.org/W2051603279","https://openalex.org/W2057117799","https://openalex.org/W2059102539","https://openalex.org/W2061111897","https://openalex.org/W2063881446","https://openalex.org/W2064275069","https://openalex.org/W2064808927","https://openalex.org/W2072449379","https://openalex.org/W2072613628","https://openalex.org/W2073287502","https://openalex.org/W2073290589","https://openalex.org/W2076098167","https://openalex.org/W2077512637","https://openalex.org/W2085535361","https://openalex.org/W2092587681","https://openalex.org/W2099149526","https://openalex.org/W2111578026","https://openalex.org/W2112579050","https://openalex.org/W2116390171","https://openalex.org/W2136276740","https://openalex.org/W2148548499","https://openalex.org/W2155012855","https://openalex.org/W2232814000","https://openalex.org/W2314333710","https://openalex.org/W2316298312","https://openalex.org/W2418012526","https://openalex.org/W2474794482","https://openalex.org/W2986921706","https://openalex.org/W3040142741","https://openalex.org/W3135684710","https://openalex.org/W4237176268"],"related_works":["https://openalex.org/W2010779438","https://openalex.org/W7100053972","https://openalex.org/W2116211158","https://openalex.org/W804810818","https://openalex.org/W4212972372","https://openalex.org/W2136374244","https://openalex.org/W4251624790","https://openalex.org/W7100121227","https://openalex.org/W1839407470","https://openalex.org/W2523191229"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":7},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":8},{"year":2012,"cited_by_count":9}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}
