{"id":"https://openalex.org/W2012191925","doi":"https://doi.org/10.1177/027347539201400308","title":"Export to Win: A Useful International Marketing Simulation","display_name":"Export to Win: A Useful International Marketing Simulation","publication_year":1992,"publication_date":"1992-12-01","ids":{"openalex":"https://openalex.org/W2012191925","doi":"https://doi.org/10.1177/027347539201400308","mag":"2012191925"},"language":"en","primary_location":{"id":"doi:10.1177/027347539201400308","doi":"https://doi.org/10.1177/027347539201400308","is_oa":false,"landing_page_url":"https://doi.org/10.1177/027347539201400308","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069944126","display_name":"Daniel D. Butler","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I82497590","display_name":"Auburn University","ror":"https://ror.org/02v80fc35","country_code":"US","type":"education","lineage":["https://openalex.org/I82497590"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Daniel D. Butler","raw_affiliation_strings":["Auburn University in Alabama"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Auburn University in Alabama","institution_ids":["https://openalex.org/I82497590"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023871275","display_name":"Paul A. Herbig","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I78724572","display_name":"Jacksonville State University","ror":"https://ror.org/014wfj781","country_code":"US","type":"education","lineage":["https://openalex.org/I78724572"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Paul Herbig","raw_affiliation_strings":["Jacksonville State University in Alabama"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Jacksonville State University in Alabama","institution_ids":["https://openalex.org/I78724572"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":0.9917,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.80594243,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"14","issue":"3","first_page":"58","last_page":"62"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12978","display_name":"Innovative Teaching Methodologies in Social Sciences","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/exports","display_name":"exports","score":0.5540000200271606},{"id":"https://openalex.org/keywords/marketing-education","display_name":"marketing education","score":0.8109999895095825},{"id":"https://openalex.org/keywords/simulation-based-training","display_name":"simulation-based training","score":0.546999990940094}],"concepts":[{"id":"https://openalex.org/C158016649","wikidata":"https://www.wikidata.org/wiki/Q161726","display_name":"Multinational corporation","level":2,"score":0.7719312906265259},{"id":"https://openalex.org/C2985989394","wikidata":"https://www.wikidata.org/wiki/Q2746910","display_name":"International marketing","level":2,"score":0.724856972694397},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6220970749855042},{"id":"https://openalex.org/C193257486","wikidata":"https://www.wikidata.org/wiki/Q3681519","display_name":"International business","level":2,"score":0.5928749442100525},{"id":"https://openalex.org/C2778348171","wikidata":"https://www.wikidata.org/wiki/Q167037","display_name":"Corporation","level":2,"score":0.5509674549102783},{"id":"https://openalex.org/C36503486","wikidata":"https://www.wikidata.org/wiki/Q11235244","display_name":"Domain (mathematical analysis)","level":2,"score":0.5057847499847412},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4789491295814514},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4150511920452118},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.24762195348739624},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.12996983528137207},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.12767207622528076},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/027347539201400308","doi":"https://doi.org/10.1177/027347539201400308","is_oa":false,"landing_page_url":"https://doi.org/10.1177/027347539201400308","pdf_url":null,"source":{"id":"https://openalex.org/S153861934","display_name":"Journal of Marketing Education","issn_l":"0273-4753","issn":["0273-4753","1552-6550"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-140","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.7567999958992004}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1980909003","https://openalex.org/W1991042307","https://openalex.org/W2008310280","https://openalex.org/W2076225729","https://openalex.org/W2086659147","https://openalex.org/W2091021564","https://openalex.org/W2093518476","https://openalex.org/W2125410346"],"related_works":["https://openalex.org/W1502433106","https://openalex.org/W4243340698","https://openalex.org/W7135731971","https://openalex.org/W2304233735","https://openalex.org/W2601577124","https://openalex.org/W285018111","https://openalex.org/W2289569701","https://openalex.org/W1566331312","https://openalex.org/W2905380792","https://openalex.org/W2601725077"],"abstract_inverted_index":{"Currently,":[0],"a":[1,35,54],"dearth":[2],"of":[3,34,53,65],"simulations":[4,14,39],"for":[5,22,63],"use":[6,42],"in":[7,43],"international":[8,23,45,66],"marketing":[9,46],"courses":[10,25],"exists.":[11],"Those":[12],"few":[13],"that":[15],"are":[16],"available":[17],"have":[18,40],"been":[19],"designed":[20],"exclusively":[21],"business":[24],"concentrating":[26],"on":[27],"the":[28,44],"nonmarketing":[29],"managerial":[30],"and":[31],"financial":[32],"aspects":[33],"multinational":[36],"corporation.":[37],"These":[38],"limited":[41],"domain.":[47],"This":[48],"article":[49],"provides":[50],"an":[51],"overview":[52],"computer-generated":[55],"export":[56],"simulation":[57],"found":[58],"to":[59],"be":[60],"very":[61],"useful":[62],"students":[64],"marketing.":[67]},"counts_by_year":[{"year":2015,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2016-06-24T00:00:00"}
