{"id":"https://openalex.org/W2012190870","doi":"https://doi.org/10.1509/jmkr.2005.42.3.302","title":"The Role of Selling Costs in Signaling Price Image","display_name":"The Role of Selling Costs in Signaling Price Image","publication_year":2005,"publication_date":"2005-08-01","ids":{"openalex":"https://openalex.org/W2012190870","doi":"https://doi.org/10.1509/jmkr.2005.42.3.302","mag":"2012190870"},"language":"en","primary_location":{"id":"doi:10.1509/jmkr.2005.42.3.302","doi":"https://doi.org/10.1509/jmkr.2005.42.3.302","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmkr.2005.42.3.302","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10637/2359","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081201507","display_name":"Jiwoong Shin","orcid":"https://orcid.org/0000-0001-8175-854X","observed_orcids":["https://orcid.org/0000-0001-8175-854X"]},"institutions":[{"id":"https://openalex.org/I32971472","display_name":"Yale University","ror":"https://ror.org/03v76x132","country_code":"US","type":"education","lineage":["https://openalex.org/I32971472"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Jiwoong Shin","raw_affiliation_strings":["School of Management, Yale University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Yale University","institution_ids":["https://openalex.org/I32971472"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5081201507"],"corresponding_institution_ids":["https://openalex.org/I32971472"],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":10.1885,"has_fulltext":false,"cited_by_count":80,"citation_normalized_percentile":{"value":0.97163164,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"42","issue":"3","first_page":"302","last_page":"312"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price-image","display_name":"price image","score":0.7509999871253967},{"id":"https://openalex.org/keywords/selling-expenses","display_name":"sales expenses","score":0.6179999709129333},{"id":"https://openalex.org/keywords/price-signaling","display_name":"price signaling","score":0.5220000147819519}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6445426344871521},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.643248975276947},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6413793563842773},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6031548380851746},{"id":"https://openalex.org/C2776825360","wikidata":"https://www.wikidata.org/wiki/Q1411921","display_name":"Vagueness","level":3,"score":0.5248035192489624},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.4990215301513672},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48670056462287903},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.3530427813529968},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.34042438864707947},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.07082486152648926},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1509/jmkr.2005.42.3.302","doi":"https://doi.org/10.1509/jmkr.2005.42.3.302","is_oa":false,"landing_page_url":"https://doi.org/10.1509/jmkr.2005.42.3.302","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},{"id":"pmh:oai:repositorioinstitucional.ceu.es:10637/2359","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10637/2359","pdf_url":null,"source":{"id":"https://openalex.org/S4306401561","display_name":"CEU Repositorio Institucional (Fundaci\u00f3n Universitaria San Pablo CEU)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I118091203","host_organization_name":"Universidad San Pablo CEU","host_organization_lineage":["https://openalex.org/I118091203"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Art\u00edculo"}],"best_oa_location":{"id":"pmh:oai:repositorioinstitucional.ceu.es:10637/2359","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10637/2359","pdf_url":null,"source":{"id":"https://openalex.org/S4306401561","display_name":"CEU Repositorio Institucional (Fundaci\u00f3n Universitaria San Pablo CEU)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I118091203","host_organization_name":"Universidad San Pablo CEU","host_organization_lineage":["https://openalex.org/I118091203"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Art\u00edculo"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W1489741075","https://openalex.org/W1500740180","https://openalex.org/W1513281941","https://openalex.org/W1570570810","https://openalex.org/W1978500798","https://openalex.org/W1992061418","https://openalex.org/W2005776260","https://openalex.org/W2021573668","https://openalex.org/W2033960938","https://openalex.org/W2039642656","https://openalex.org/W2041306005","https://openalex.org/W2042124431","https://openalex.org/W2091399835","https://openalex.org/W2109183455","https://openalex.org/W2109376899","https://openalex.org/W2156109180","https://openalex.org/W2172252397","https://openalex.org/W2417677980","https://openalex.org/W2751998548","https://openalex.org/W3197956863","https://openalex.org/W4297081765","https://openalex.org/W4298304389"],"related_works":["https://openalex.org/W7099923234","https://openalex.org/W2978930598","https://openalex.org/W2033960938","https://openalex.org/W2443188195","https://openalex.org/W2142161891","https://openalex.org/W4234411621","https://openalex.org/W3209061211","https://openalex.org/W2046708078","https://openalex.org/W2116343762","https://openalex.org/W1538054068"],"abstract_inverted_index":{"To":[0],"attract":[1],"potential":[2,82],"customers,":[3],"retailers":[4,66],"often":[5],"advertise":[6],"low":[7,78],"prices":[8,44,79],"with":[9,62,121],"appeals":[10,26],"such":[11,53,134,142],"as":[12],"\u201cPrices":[13],"start":[14],"at":[15],"$49\u201d":[16],"or":[17,157],"\u201cOne":[18],"week":[19],"in":[20,30,70,154],"the":[21,31,39,43,71,99,104,159],"Caribbean":[22],"from":[23,130],"$449.\u201d":[24],"These":[25],"are":[27,94],"deliberately":[28],"vague":[29,107],"sense":[32],"that":[33,141],"they":[34],"give":[35],"little":[36,115],"information":[37],"about":[38],"product":[40],"to":[41,80,97,132],"which":[42],"refer.":[45],"The":[46,137],"author":[47,138],"offers":[48],"an":[49],"explanation":[50],"of":[51,73,106],"how":[52],"advertisements":[54],"can":[55,84,144],"construct":[56],"a":[57,75,119,122,135,151],"credible":[58,146],"price":[59],"image":[60],"even":[61],"this":[63],"vagueness.":[64],"When":[65],"must":[67],"incur":[68],"costs":[69,112,156],"process":[72],"selling":[74,111,125,160],"product,":[76],"advertising":[77,143],"lure":[81],"consumers":[83,92],"backfire.":[85],"This":[86],"is":[87,150,162],"because":[88],"attracting":[89],"too":[90],"many":[91],"who":[93],"less":[95],"likely":[96],"purchase":[98],"retailer's":[100],"higher-priced":[101],"products":[102],"on":[103],"basis":[105],"promises":[108],"imposes":[109],"unwanted":[110],"but":[113],"yields":[114],"extra":[116],"revenue.":[117],"Therefore,":[118],"store":[120],"relatively":[123],"high":[124],"cost":[126,161],"will":[127],"be":[128,145],"dissuaded":[129],"attempting":[131],"use":[133],"strategy.":[136],"shows":[139],"analytically":[140],"only":[147],"when":[148,158],"there":[149],"substantial":[152],"difference":[153],"retailers'":[155],"high.":[163]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}