{"id":"https://openalex.org/W2011866349","doi":"https://doi.org/10.1016/s2212-5671(15)00083-0","title":"The Importance of the Professional Personal Brand. The Doctors\u2019Personal Brand","display_name":"The Importance of the Professional Personal Brand. The Doctors\u2019Personal Brand","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2011866349","doi":"https://doi.org/10.1016/s2212-5671(15)00083-0","mag":"2011866349"},"language":"en","primary_location":{"id":"doi:10.1016/s2212-5671(15)00083-0","doi":"https://doi.org/10.1016/s2212-5671(15)00083-0","is_oa":true,"landing_page_url":"https://doi.org/10.1016/s2212-5671(15)00083-0","pdf_url":"https://www.sciencedirect.com/science/article/pii/S2212567115000830/pdf","source":{"id":"https://openalex.org/S2764481192","display_name":"Procedia Economics and Finance","issn_l":"2212-5671","issn":["2212-5671"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia Economics and Finance","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.sciencedirect.com/science/article/pii/S2212567115000830/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085293270","display_name":"Florin-Alexandru Luca","orcid":"https://orcid.org/0000-0002-0691-4191","observed_orcids":["https://orcid.org/0000-0002-0691-4191"]},"institutions":[{"id":"https://openalex.org/I4210108695","display_name":"Gheorghe Asachi Technical University of Ia\u0219i","ror":"https://ror.org/014zxnz40","country_code":"RO","type":"education","lineage":["https://openalex.org/I4210108695"]}],"countries":["RO"],"is_corresponding":true,"raw_author_name":"Florin-Alexandru Luca","raw_affiliation_strings":["\u201cGheorghe Asachi\u201d Technical University of Iasi, Iasi, 700050, Romania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u201cGheorghe Asachi\u201d Technical University of Iasi, Iasi, 700050, Romania","institution_ids":["https://openalex.org/I4210108695"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110016940","display_name":"Corina Anamaria Ioan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I138164181","display_name":"Alexandru Ioan Cuza University","ror":"https://ror.org/022kvet57","country_code":"RO","type":"education","lineage":["https://openalex.org/I138164181"]}],"countries":["RO"],"is_corresponding":false,"raw_author_name":"Corina AnaMaria Ioan","raw_affiliation_strings":["Doctoral School of Economic and Business Administration, \u201cAl.I. Cuza\u201d University, Iasi, 700057, Romania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Doctoral School of Economic and Business Administration, \u201cAl.I. Cuza\u201d University, Iasi, 700057, Romania","institution_ids":["https://openalex.org/I138164181"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052309863","display_name":"Constantin Sasu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I138164181","display_name":"Alexandru Ioan Cuza University","ror":"https://ror.org/022kvet57","country_code":"RO","type":"education","lineage":["https://openalex.org/I138164181"]}],"countries":["RO"],"is_corresponding":false,"raw_author_name":"Constantin Sasu","raw_affiliation_strings":["\u201cAlexandru Ioan Cuza\u201d University, Iasi, 700506, Romania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u201cAlexandru Ioan Cuza\u201d University, Iasi, 700506, Romania","institution_ids":["https://openalex.org/I138164181"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5085293270"],"corresponding_institution_ids":["https://openalex.org/I4210108695"],"apc_list":null,"apc_paid":null,"fwci":1.929,"has_fulltext":true,"cited_by_count":20,"citation_normalized_percentile":{"value":0.90457043,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"20","issue":null,"first_page":"350","last_page":"357"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5077999830245972,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5077999830245972,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.31690001487731934,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","score":0.07280000299215317,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personal-branding","display_name":"personal branding","score":0.7900000214576721},{"id":"https://openalex.org/keywords/physicians","display_name":"physicians","score":0.6259999871253967},{"id":"https://openalex.org/keywords/professional-branding","display_name":"professional branding","score":0.6650000214576721},{"id":"https://openalex.org/keywords/medical-services","display_name":"medical services","score":0.503000020980835},{"id":"https://openalex.org/keywords/private-medical-services","display_name":"private medical services","score":0.7080000042915344},{"id":"https://openalex.org/keywords/professional-reputation","display_name":"professional reputation","score":0.5569999814033508},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7450000047683716}],"concepts":[{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.6350129246711731},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5819693207740784},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5701550841331482},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5098873376846313},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49261003732681274},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.47905218601226807},{"id":"https://openalex.org/C178005623","wikidata":"https://www.wikidata.org/wiki/Q308859","display_name":"Anonymity","level":2,"score":0.4555959701538086},{"id":"https://openalex.org/C3018075012","wikidata":"https://www.wikidata.org/wiki/Q31207","display_name":"Medical services","level":3,"score":0.4246165454387665},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4240325391292572},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3626856803894043},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3558667302131653},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.31931206583976746},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2105771005153656},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18528029322624207},{"id":"https://openalex.org/C160735492","wikidata":"https://www.wikidata.org/wiki/Q31207","display_name":"Health care","level":2,"score":0.1278837025165558},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11996853351593018},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.10160666704177856},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/s2212-5671(15)00083-0","doi":"https://doi.org/10.1016/s2212-5671(15)00083-0","is_oa":true,"landing_page_url":"https://doi.org/10.1016/s2212-5671(15)00083-0","pdf_url":"https://www.sciencedirect.com/science/article/pii/S2212567115000830/pdf","source":{"id":"https://openalex.org/S2764481192","display_name":"Procedia Economics and Finance","issn_l":"2212-5671","issn":["2212-5671"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia Economics and Finance","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1016/s2212-5671(15)00083-0","doi":"https://doi.org/10.1016/s2212-5671(15)00083-0","is_oa":true,"landing_page_url":"https://doi.org/10.1016/s2212-5671(15)00083-0","pdf_url":"https://www.sciencedirect.com/science/article/pii/S2212567115000830/pdf","source":{"id":"https://openalex.org/S2764481192","display_name":"Procedia Economics and Finance","issn_l":"2212-5671","issn":["2212-5671"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia Economics and Finance","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2011866349.pdf","grobid_xml":"https://content.openalex.org/works/W2011866349.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W164601465","https://openalex.org/W1493390207","https://openalex.org/W1509381641","https://openalex.org/W1512151517","https://openalex.org/W1537803503","https://openalex.org/W2612341573","https://openalex.org/W4230403012","https://openalex.org/W4244032312","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W4394595430","https://openalex.org/W3126533154","https://openalex.org/W4414780778","https://openalex.org/W1259613561","https://openalex.org/W3196132652","https://openalex.org/W3110724676","https://openalex.org/W2266301513","https://openalex.org/W4411463943","https://openalex.org/W7148999601","https://openalex.org/W4392645219"],"abstract_inverted_index":{"Against":[0],"the":[1,36,61,83,90,94,98,104,107,110,119,129,132,134,150,173,177,187],"background":[2],"of":[3,38,43,63,109,121,136,149,155,169,179,181,184],"a":[4,50,70,75,137],"thorough":[5],"specialization,":[6,12,164],"any":[7],"professional,":[8],"no":[9,161],"matter":[10,162],"his/her":[11,41,64],"has":[13],"to":[14,53,59,66,97,190],"build":[15],"around":[16],"and":[17,22,31,143],"for":[18,35,57,74],"himself":[19],"strong":[20],"integrated":[21],"marketing":[23],"campaigns,":[24],"which":[25,128],"should":[26],"shed":[27],"light":[28],"on":[29],"him/her":[30,33,58],"make":[32,191],"eligible":[34],"consumers":[37,174],"services":[39,124],"from":[40,176],"area":[42],"specialization.":[44],"The":[45,78],"personal":[46],"brand":[47],"is":[48,80,85,89],"what":[49],"person":[51],"wishes":[52],"do":[54],"in":[55,69,113,147],"order":[56],"escape":[60],"anonymity":[62],"profession,":[65],"become":[67],"visible":[68],"certain":[71],"circle":[72],"or":[73],"particular":[76,167],"cause.":[77],"cover":[79],"important,":[81],"but":[82],"content":[84],"essential,":[86],"as":[87,140],"it":[88],"one":[91],"that":[92,166],"gives":[93],"final":[95],"touch":[96],"product":[99],"and/or":[100],"services.":[101],"As":[102],"regards":[103],"medical":[105,111,123,157],"field,":[106],"evolution":[108],"system":[112],"Romania":[114],"and,":[115],"even":[116],"more":[117],"so,":[118],"existence":[120],"private":[122],"are":[125],"factors":[126],"against":[127],"imposing":[130],"app,":[131],"reputation,":[133],"fame":[135],"doctor":[138],"work":[139],"an":[141,192],"elegant":[142],"outstanding":[144],"label":[145],"placed":[146],"front":[148],"consumers.":[151],"Unlike":[152],"other":[153],"types":[154],"services,":[156,158],"including":[159],"doctors,":[160],"their":[163],"have":[165],"feature":[168],"being":[170],"evaluated":[171],"by":[172],"only":[175],"point":[178],"view":[180],"perception,":[182],"few":[183],"them":[185],"having":[186],"necessary":[188],"competences":[189],"objective":[193],"assessment.":[194]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":4},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}