{"id":"https://openalex.org/W2011457093","doi":"https://doi.org/10.1362/026725707x2266","title":"Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise","display_name":"Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise","publication_year":2007,"publication_date":"2007-09-17","ids":{"openalex":"https://openalex.org/W2011457093","doi":"https://doi.org/10.1362/026725707x2266","mag":"2011457093"},"language":"en","primary_location":{"id":"doi:10.1362/026725707x2266","doi":"https://doi.org/10.1362/026725707x2266","is_oa":false,"landing_page_url":"https://doi.org/10.1362/026725707x2266","pdf_url":null,"source":{"id":"https://openalex.org/S14291815","display_name":"Journal of Marketing Management","issn_l":"0267-257X","issn":["0267-257X","1472-1376"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074938401","display_name":"Ahmad Jamal","orcid":"https://orcid.org/0000-0002-6230-4910","observed_orcids":["https://orcid.org/0000-0002-6230-4910"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ahmad Jamal","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5041038911","display_name":"Mohammed Al-Marri","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mohammed Al-Marri","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":10.6258,"has_fulltext":false,"cited_by_count":127,"citation_normalized_percentile":{"value":0.97388715,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":100},"biblio":{"volume":"23","issue":"7-8","first_page":"613","last_page":"629"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/self-congruity","display_name":"self-congruity","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.996999979019165},{"id":"https://openalex.org/keywords/brand-satisfaction","display_name":"brand satisfaction","score":0.8169999718666077},{"id":"https://openalex.org/keywords/customer-expertise","display_name":"customer expertise","score":0.8999999761581421},{"id":"https://openalex.org/keywords/automotive-market","display_name":"automobile market","score":0.8600000143051147},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.6230000257492065},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.8619999885559082},{"id":"https://openalex.org/keywords/consumer-characteristics","display_name":"consumer characteristics","score":0.32199999690055847}],"concepts":[{"id":"https://openalex.org/C132074034","wikidata":"https://www.wikidata.org/wiki/Q154210","display_name":"Congruence (geometry)","level":2,"score":0.8278822898864746},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.6499980688095093},{"id":"https://openalex.org/C96024061","wikidata":"https://www.wikidata.org/wiki/Q473596","display_name":"Self-image","level":2,"score":0.5576813220977783},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5434598326683044},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.5342162251472473},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5270274877548218},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.48812422156333923},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.48454776406288147},{"id":"https://openalex.org/C2779055558","wikidata":"https://www.wikidata.org/wiki/Q4956585","display_name":"Brand preference","level":3,"score":0.4756814241409302},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.43862104415893555},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4191170930862427},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.36910855770111084},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.180518239736557},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.11512839794158936},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.08397233486175537},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.06576690077781677}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1362/026725707x2266","doi":"https://doi.org/10.1362/026725707x2266","is_oa":false,"landing_page_url":"https://doi.org/10.1362/026725707x2266","pdf_url":null,"source":{"id":"https://openalex.org/S14291815","display_name":"Journal of Marketing Management","issn_l":"0267-257X","issn":["0267-257X","1472-1376"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/9","score":0.5099999904632568,"display_name":"Industry, innovation and infrastructure"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4236529071","https://openalex.org/W1994013453","https://openalex.org/W2276776326","https://openalex.org/W2334383376","https://openalex.org/W2891212860","https://openalex.org/W3211670720","https://openalex.org/W2267253082","https://openalex.org/W2165062800","https://openalex.org/W2320470877","https://openalex.org/W3034705383"],"abstract_inverted_index":{"Prior":[0],"research":[1],"has":[2],"reported":[3],"that":[4,26],"self-image":[5,28],"congruence":[6,29],"can":[7],"influence":[8],"brand":[9,11,60],"preference,":[10],"satisfaction":[12,34,46],"and":[13,62],"purchase":[14],"intentions.":[15],"With":[16],"the":[17,23,38],"help":[18],"of":[19,53],"an":[20],"empirical":[21],"research,":[22],"paper":[24,56],"argues":[25,63],"while":[27,74],"may":[30,42],"be":[31],"related":[32],"to":[33,64],"in":[35,37],"general":[36],"automobile":[39],"market,":[40],"it":[41],"not":[43],"necessarily":[44],"affect":[45],"judgements":[47],"when":[48],"customers":[49],"have":[50],"higher":[51],"levels":[52],"expertise.":[54],"The":[55],"discusses":[57],"implications":[58],"for":[59],"managers":[61],"take":[65],"into":[66],"account":[67],"customer":[68,72],"characteristics":[69],"such":[70],"as":[71],"expertise":[73],"developing":[75],"positioning":[76],"strategies.":[77]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":17},{"year":2019,"cited_by_count":9},{"year":2018,"cited_by_count":11},{"year":2017,"cited_by_count":11},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":11},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":5}],"updated_date":"2026-10-19T09:35:57.686232","created_date":"2016-06-24T00:00:00"}
