{"id":"https://openalex.org/W2011448273","doi":"https://doi.org/10.1108/03090561211248062","title":"Flexible business models","display_name":"Flexible business models","publication_year":2012,"publication_date":"2012-09-14","ids":{"openalex":"https://openalex.org/W2011448273","doi":"https://doi.org/10.1108/03090561211248062","mag":"2011448273"},"language":"en","primary_location":{"id":"doi:10.1108/03090561211248062","doi":"https://doi.org/10.1108/03090561211248062","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090561211248062","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040675976","display_name":"Katy Jane Mason","orcid":"https://orcid.org/0000-0002-7378-7786","observed_orcids":["https://orcid.org/0000-0002-7378-7786"]},"institutions":[{"id":"https://openalex.org/I67415387","display_name":"Lancaster University","ror":"https://ror.org/04f2nsd36","country_code":"GB","type":"education","lineage":["https://openalex.org/I67415387"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Katy Mason","raw_affiliation_strings":["Management School, Lancaster University, Lancaster, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management School, Lancaster University, Lancaster, UK","institution_ids":["https://openalex.org/I67415387"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5047828750","display_name":"Stefanos Mouzas","orcid":"https://orcid.org/0000-0001-6215-9197","observed_orcids":["https://orcid.org/0000-0001-6215-9197"]},"institutions":[{"id":"https://openalex.org/I67415387","display_name":"Lancaster University","ror":"https://ror.org/04f2nsd36","country_code":"GB","type":"education","lineage":["https://openalex.org/I67415387"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Stefanos Mouzas","raw_affiliation_strings":["Management School, Lancaster University, Lancaster, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management School, Lancaster University, Lancaster, UK","institution_ids":["https://openalex.org/I67415387"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I67415387"],"apc_list":null,"apc_paid":null,"fwci":7.2511,"has_fulltext":false,"cited_by_count":63,"citation_normalized_percentile":{"value":0.9651176,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"46","issue":"10","first_page":"1340","last_page":"1367"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.9053000211715698,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.9053000211715698,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.07259999960660934,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.0044999998062849045,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/flexible-business-models","display_name":"flexible business models","score":0.9950000047683716},{"id":"https://openalex.org/keywords/business-model-architecture","display_name":"business model architecture","score":0.859000027179718},{"id":"https://openalex.org/keywords/business-model-flexibility","display_name":"business model flexibility","score":0.8050000071525574},{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.7760000228881836},{"id":"https://openalex.org/keywords/network-influence","display_name":"network influence","score":0.7829999923706055},{"id":"https://openalex.org/keywords/transactional-relationships","display_name":"transactional relationships","score":0.9950000047683716},{"id":"https://openalex.org/keywords/corporate-ownership","display_name":"corporate ownership","score":0.996999979019165},{"id":"https://openalex.org/keywords/business-networks","display_name":"business networks","score":0.8939999938011169},{"id":"https://openalex.org/keywords/market-position","display_name":"market position","score":0.628000020980835},{"id":"https://openalex.org/keywords/firm-size","display_name":"firm size","score":0.7459999918937683},{"id":"https://openalex.org/keywords/high-performing-firms","display_name":"high-performing firms","score":0.5730000138282776}],"concepts":[{"id":"https://openalex.org/C2780598303","wikidata":"https://www.wikidata.org/wiki/Q65921492","display_name":"Flexibility (engineering)","level":2,"score":0.7171385884284973},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5923299789428711},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.531084418296814},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.5140939354896545},{"id":"https://openalex.org/C162754035","wikidata":"https://www.wikidata.org/wiki/Q17006331","display_name":"Artifact-centric business process model","level":5,"score":0.5140517950057983},{"id":"https://openalex.org/C132829578","wikidata":"https://www.wikidata.org/wiki/Q581151","display_name":"Situated","level":2,"score":0.507942259311676},{"id":"https://openalex.org/C68489960","wikidata":"https://www.wikidata.org/wiki/Q2370659","display_name":"Transactional leadership","level":2,"score":0.4802411198616028},{"id":"https://openalex.org/C34630208","wikidata":"https://www.wikidata.org/wiki/Q7016388","display_name":"New business development","level":3,"score":0.4777238070964813},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47421979904174805},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.46558135747909546},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.36443841457366943},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.36229848861694336},{"id":"https://openalex.org/C207505557","wikidata":"https://www.wikidata.org/wiki/Q4374012","display_name":"Business process modeling","level":4,"score":0.30764415860176086},{"id":"https://openalex.org/C85345410","wikidata":"https://www.wikidata.org/wiki/Q851587","display_name":"Business process","level":3,"score":0.2954462468624115},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.14578908681869507},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.10316243767738342},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C174998907","wikidata":"https://www.wikidata.org/wiki/Q357662","display_name":"Work in process","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/03090561211248062","doi":"https://doi.org/10.1108/03090561211248062","is_oa":false,"landing_page_url":"https://doi.org/10.1108/03090561211248062","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},{"id":"pmh:oai:eprints.lancs.ac.uk:45322","doi":null,"is_oa":false,"landing_page_url":"https://eprints.lancs.ac.uk/id/eprint/45322/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401916","display_name":"Lancaster EPrints (Lancaster University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67415387","host_organization_name":"Lancaster University","host_organization_lineage":["https://openalex.org/I67415387"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G6360703846","display_name":"Making Markets: The Practice of Business Models","funder_award_id":"ES/G037892/1","funder_id":"https://openalex.org/F4320334630","funder_display_name":"Economic and Social Research Council"}],"funders":[{"id":"https://openalex.org/F4320334630","display_name":"Economic and Social Research Council","ror":"https://ror.org/03n0ht308"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W8219529","https://openalex.org/W44935070","https://openalex.org/W75860905","https://openalex.org/W636752410","https://openalex.org/W1514923836","https://openalex.org/W1518410577","https://openalex.org/W1587043211","https://openalex.org/W1700208790","https://openalex.org/W1967968613","https://openalex.org/W1979664954","https://openalex.org/W1981691621","https://openalex.org/W1983323867","https://openalex.org/W1987858143","https://openalex.org/W1996812234","https://openalex.org/W1998980947","https://openalex.org/W2002471503","https://openalex.org/W2009633585","https://openalex.org/W2010812063","https://openalex.org/W2014396496","https://openalex.org/W2017062561","https://openalex.org/W2019338071","https://openalex.org/W2025636728","https://openalex.org/W2032007863","https://openalex.org/W2032285541","https://openalex.org/W2035413038","https://openalex.org/W2043988622","https://openalex.org/W2052607676","https://openalex.org/W2057316356","https://openalex.org/W2067018322","https://openalex.org/W2073287502","https://openalex.org/W2074691986","https://openalex.org/W2092620137","https://openalex.org/W2100807224","https://openalex.org/W2102664883","https://openalex.org/W2103810259","https://openalex.org/W2108408251","https://openalex.org/W2123171144","https://openalex.org/W2123731236","https://openalex.org/W2131665896","https://openalex.org/W2132081716","https://openalex.org/W2135089766","https://openalex.org/W2136669199","https://openalex.org/W2141951329","https://openalex.org/W2154482656","https://openalex.org/W2155531031","https://openalex.org/W2157994057","https://openalex.org/W2158623793","https://openalex.org/W2164314939","https://openalex.org/W2169667133","https://openalex.org/W2177895527","https://openalex.org/W2215905733","https://openalex.org/W2332429738","https://openalex.org/W2522647984","https://openalex.org/W2592014410","https://openalex.org/W2798846854","https://openalex.org/W4254794814","https://openalex.org/W7034731550"],"related_works":["https://openalex.org/W2536961563","https://openalex.org/W2115392647","https://openalex.org/W1918710890","https://openalex.org/W2075029902","https://openalex.org/W4313493942","https://openalex.org/W3120370766","https://openalex.org/W4286489297","https://openalex.org/W3141058434","https://openalex.org/W2146744087","https://openalex.org/W1008286249"],"abstract_inverted_index":{"Purpose":[0],"The":[1,53,73,162,218],"aim":[2],"in":[3,50,109,214,239],"this":[4,221],"paper":[5,222],"is":[6,35,80,168,223],"to":[7,25,37,92,129,131,193],"describe":[8],"and":[9,46,59,63,70,87,102,113,122,181,198,205,208,212],"explain":[10],"the":[11,51,83,114,132,151,165,171,188,215,224,227,240],"flexibility":[12,67,74,211],"offered":[13,75],"by":[14,19,76,106],"different":[15,20,77],"business":[16,30,56,78,95,111,118,155,190,229],"models":[17,79,230],"adopted":[18],"firms":[21,49,238],"as":[22],"they":[23],"strive":[24],"achieve":[26],"higher":[27],"levels":[28],"of":[29,43,126,136,146,153,164,200,220,226,237],"performance.":[31],"Design/methodology/approach":[32],"Cross\u2010sectional":[33],"research":[34],"used":[36],"investigate":[38],"a":[39,143,147],"matched":[40,148],"pair":[41,149],"sample":[42],"20":[44,47],"high\u2010performing":[45],"low\u2010performing":[48],"UK.":[52,241],"relationship":[54],"between":[55],"model":[57,191],"architectures":[58],"focus":[60],"are":[61,68],"examined":[62],"their":[64,195,210],"implications":[65,184],"for":[66],"illustrated":[69],"discussed.":[71],"Findings":[72],"explored":[81],"through":[82,170],"way":[84],"organisations":[85],"select":[86,121],"integrate":[88,123],"three":[89,174],"inter\u2010related":[90,175],"elements":[91,128,176],"devise":[93],"flexible":[94,179,189,228],"models,":[96],"i.e.":[97],"network":[98,112,201],"influence,":[99,202],"transactional":[100,203],"relationships,":[101],"corporate":[103,206],"ownership.":[104],"Affected":[105],"situated":[107],"practices":[108],"each":[110],"market":[115],"position":[116],"or":[117],"size,":[119],"companies":[120],"various":[124],"configurations":[125],"these":[127],"respond":[130],"constantly":[133],"evolving":[134],"demands":[135],"end\u2010customers.":[137],"Research":[138],"limitations/implications":[139],"Although":[140],"based":[141,232],"upon":[142],"cross\u2010sectional":[144],"analysis":[145],"sample,":[150],"concept":[152],"\u201cflexible":[154],"models\u201d":[156],"has":[157],"far":[158],"wider":[159],"managerial":[160],"implications.":[161],"efficiency":[163],"proposed":[166],"approach":[167,192],"achieved":[169],"reduction":[172],"into":[173],"that":[177],"allow":[178],"configuration":[180],"re\u2010adjustment.":[182],"Practical":[183],"Companies":[185],"can":[186],"use":[187],"examine":[194],"own":[196],"selection":[197],"integration":[199],"relationships":[204],"ownership":[207],"scrutinise":[209],"performance":[213],"marketplace.":[216],"Originality/value":[217],"contribution":[219],"development":[225],"concept,":[231],"on":[233],"an":[234],"empirical":[235],"investigation":[236]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":8},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":6},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}