{"id":"https://openalex.org/W2010787178","doi":"https://doi.org/10.1108/02634500210428030","title":"Towards a globalized communications strategy: perceptions from New Zealand","display_name":"Towards a globalized communications strategy: perceptions from New Zealand","publication_year":2002,"publication_date":"2002-06-01","ids":{"openalex":"https://openalex.org/W2010787178","doi":"https://doi.org/10.1108/02634500210428030","mag":"2010787178"},"language":"en","primary_location":{"id":"doi:10.1108/02634500210428030","doi":"https://doi.org/10.1108/02634500210428030","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02634500210428030","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://uwe-repository.worktribe.com/output/1082721","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103271676","display_name":"Philip James Kitchen","orcid":"https://orcid.org/0000-0002-3128-9527","observed_orcids":["https://orcid.org/0000-0002-3128-9527"]},"institutions":[{"id":"https://openalex.org/I191240316","display_name":"University of Hull","ror":"https://ror.org/04nkhwh30","country_code":"GB","type":"education","lineage":["https://openalex.org/I191240316"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Philip James Kitchen","raw_affiliation_strings":["University of Hull Business School, Hull, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Hull Business School, Hull, UK","institution_ids":["https://openalex.org/I191240316"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036557028","display_name":"Lynne C. Eagle","orcid":"https://orcid.org/0000-0001-9385-7772","observed_orcids":["https://orcid.org/0000-0001-9385-7772"]},"institutions":[{"id":"https://openalex.org/I51158804","display_name":"Massey University","ror":"https://ror.org/052czxv31","country_code":"NZ","type":"education","lineage":["https://openalex.org/I51158804"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Lynne Eagle","raw_affiliation_strings":["Department of Commerce, Massey University, Albany, Auckland, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Commerce, Massey University, Albany, Auckland, New Zealand","institution_ids":["https://openalex.org/I51158804"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.4745,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.90113452,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"20","issue":"3","first_page":"174","last_page":"184"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/globalization-of-communication","display_name":"globalization of communication","score":0.8379999995231628},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.7739999890327454},{"id":"https://openalex.org/keywords/integrated-communication","display_name":"integrated communication","score":0.6299999952316284},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.5180000066757202},{"id":"https://openalex.org/keywords/brand-marketing","display_name":"brand marketing","score":0.7630000114440918},{"id":"https://openalex.org/keywords/strategic-business-units","display_name":"strategic business units","score":0.8180000185966492},{"id":"https://openalex.org/keywords/customer-relationships","display_name":"customer relationships","score":0.753000020980835},{"id":"https://openalex.org/keywords/new-zealand","display_name":"New Zealand","score":0.9070000052452087}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6814390420913696},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6679956912994385},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.6600137948989868},{"id":"https://openalex.org/C2778348171","wikidata":"https://www.wikidata.org/wiki/Q167037","display_name":"Corporation","level":2,"score":0.6088489294052124},{"id":"https://openalex.org/C2119116","wikidata":"https://www.wikidata.org/wiki/Q7181","display_name":"Globalization","level":2,"score":0.6027746796607971},{"id":"https://openalex.org/C73528240","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Integrated marketing communications","level":4,"score":0.5054457187652588},{"id":"https://openalex.org/C159517358","wikidata":"https://www.wikidata.org/wiki/Q4120586","display_name":"Communications management","level":2,"score":0.47733551263809204},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.4504028260707855},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.41552871465682983},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.41387686133384705},{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.413190633058548},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.3391212821006775},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.13842573761940002},{"id":"https://openalex.org/C39389867","wikidata":"https://www.wikidata.org/wiki/Q380767","display_name":"Corporate governance","level":2,"score":0.1266796886920929},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/02634500210428030","doi":"https://doi.org/10.1108/02634500210428030","is_oa":false,"landing_page_url":"https://doi.org/10.1108/02634500210428030","pdf_url":null,"source":{"id":"https://openalex.org/S29817978","display_name":"Marketing Intelligence & Planning","issn_l":"0263-4503","issn":["0263-4503","1758-8049"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Intelligence & Planning","raw_type":"journal-article"},{"id":"pmh:oai:uwe-repository.worktribe.com:1082721","doi":null,"is_oa":true,"landing_page_url":"https://uwe-repository.worktribe.com/output/1082721","pdf_url":null,"source":{"id":"https://openalex.org/S4306401464","display_name":"UWE Research Repository (UWE Bristol)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I178535277","host_organization_name":"University of the West of England","host_organization_lineage":["https://openalex.org/I178535277"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"}],"best_oa_location":{"id":"pmh:oai:uwe-repository.worktribe.com:1082721","doi":null,"is_oa":true,"landing_page_url":"https://uwe-repository.worktribe.com/output/1082721","pdf_url":null,"source":{"id":"https://openalex.org/S4306401464","display_name":"UWE Research Repository (UWE Bristol)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I178535277","host_organization_name":"University of the West of England","host_organization_lineage":["https://openalex.org/I178535277"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W237683440","https://openalex.org/W598576305","https://openalex.org/W1546514691","https://openalex.org/W1563368369","https://openalex.org/W1578279572","https://openalex.org/W1991609799","https://openalex.org/W2005192547","https://openalex.org/W2005414526","https://openalex.org/W2010053010","https://openalex.org/W2059203289","https://openalex.org/W2071668909","https://openalex.org/W2074810803","https://openalex.org/W2110376493","https://openalex.org/W2168297671","https://openalex.org/W2312766133","https://openalex.org/W2473738877","https://openalex.org/W4245797458"],"related_works":["https://openalex.org/W6997014814","https://openalex.org/W2490013718","https://openalex.org/W2014019257","https://openalex.org/W2086440895","https://openalex.org/W2906839736","https://openalex.org/W949679023","https://openalex.org/W140172436","https://openalex.org/W2137229065","https://openalex.org/W7131099707","https://openalex.org/W2790571903"],"abstract_inverted_index":{"Looks":[0],"at":[1],"the":[2,10,17],"globalization":[3],"of":[4,19,120],"communications":[5,68,85,95,117],"in":[6,9,54,107,118],"New":[7,108],"Zealand,":[8],"compelling":[11],"and":[12,30,35,45,57,76,80,101,115],"e\ue4f8volutionary":[13],"global":[14,84],"marketplace.":[15],"Explores":[16],"impact":[18,39],"environmental":[20],"issues":[21],"on":[22,41,98,113],"marketing":[23,56,63],"communications.":[24,64],"Managers":[25],"must":[26],"reach":[27],"out":[28],"to":[29],"communicate":[31],"with":[32],"customers,":[33],"consumers,":[34],"publics":[36],"\ue4f8\ue4f8":[37],"who":[38],"markedly":[40],"overall":[42],"market":[43],"share":[44],"profit":[46],"performance.":[47],"The":[48],"corporation":[49],"plays":[50],"a":[51,66,111],"significant":[52],"role":[53],"brand":[55],"strategic":[58],"business":[59],"unit":[60],"management,":[61],"especially":[62],"Whatever":[65,82],"globalized":[67,114],"strategy":[69],"means,":[70],"it":[71],"potentially":[72],"spells":[73],"integration":[74],"within":[75],"between":[77],"corporations,":[78],"individuals,":[79],"brands.":[81],"integrated":[83,116],"may":[86],"mean,":[87],"there":[88],"would":[89,96],"certainly":[90],"be":[91],"an":[92],"expectation":[93],"that":[94],"focus":[97,112],"customer":[99],"needs":[100],"building":[102],"relationships.":[103],"What":[104],"was":[105,110],"found":[106],"Zealand":[109],"terms":[119],"corporate":[121],"imposition.":[122],"\u00a9":[123],"2002,":[124],"MCB":[125],"UP":[126],"Limited":[127]},"counts_by_year":[{"year":2020,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}