{"id":"https://openalex.org/W2010508673","doi":"https://doi.org/10.1007/s11002-015-9351-4","title":"Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea","display_name":"Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea","publication_year":2015,"publication_date":"2015-02-11","ids":{"openalex":"https://openalex.org/W2010508673","doi":"https://doi.org/10.1007/s11002-015-9351-4","mag":"2010508673"},"language":"en","primary_location":{"id":"doi:10.1007/s11002-015-9351-4","doi":"https://doi.org/10.1007/s11002-015-9351-4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11002-015-9351-4","pdf_url":null,"source":{"id":"https://openalex.org/S148909191","display_name":"Marketing Letters","issn_l":"0923-0645","issn":["0923-0645","1573-059X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Letters","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W2010508673"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049998333","display_name":"Dong-Woo Ko","orcid":"https://orcid.org/0000-0002-9081-1960","observed_orcids":["https://orcid.org/0000-0002-9081-1960"]},"institutions":[{"id":"https://openalex.org/I4210117416","display_name":"University of Pittsburgh at Greensburg","ror":"https://ror.org/02b394754","country_code":"US","type":"education","lineage":["https://openalex.org/I170201317","https://openalex.org/I4210117416"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Dongwoo Ko","raw_affiliation_strings":["University of Pittsburgh at Greensburg, 105 Faculty Office, 150 Finoli Drive, Greensburg, PA, 15601, USA","University of Pittsburgh at Greensburg"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Pittsburgh at Greensburg, 105 Faculty Office, 150 Finoli Drive, Greensburg, PA, 15601, USA","institution_ids":["https://openalex.org/I4210117416"]},{"raw_affiliation_string":"University of Pittsburgh at Greensburg","institution_ids":["https://openalex.org/I4210117416"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021072562","display_name":"Yuri Seo","orcid":"https://orcid.org/0000-0003-0463-4708","observed_orcids":["https://orcid.org/0000-0003-0463-4708"]},"institutions":[{"id":"https://openalex.org/I41156924","display_name":"Victoria University of Wellington","ror":"https://ror.org/0040r6f76","country_code":"NZ","type":"education","lineage":["https://openalex.org/I41156924"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Yuri Seo","raw_affiliation_strings":["Victoria University of Wellington, 1007, Rutherford House, 23 Lambton Quay, Wellington, 6140, New Zealand","(Victoria University of Wellington)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Victoria University of Wellington, 1007, Rutherford House, 23 Lambton Quay, Wellington, 6140, New Zealand","institution_ids":["https://openalex.org/I41156924"]},{"raw_affiliation_string":"(Victoria University of Wellington)","institution_ids":["https://openalex.org/I41156924"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5042762337","display_name":"Sang-Uk Jung","orcid":"https://orcid.org/0000-0003-1479-7279","observed_orcids":["https://orcid.org/0000-0003-1479-7279"]},"institutions":[{"id":"https://openalex.org/I83436808","display_name":"Hankuk University of Foreign Studies","ror":"https://ror.org/051q2m369","country_code":"KR","type":"education","lineage":["https://openalex.org/I83436808"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Sang-Uk Jung","raw_affiliation_strings":["Business School, Hankuk University of Foreign Studies, 107, Imun-ro, Dongdaemun-gu, Seoul, 130-791, South Korea","Business School, Hankuk University of Foreign Studies"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School, Hankuk University of Foreign Studies, 107, Imun-ro, Dongdaemun-gu, Seoul, 130-791, South Korea","institution_ids":["https://openalex.org/I83436808"]},{"raw_affiliation_string":"Business School, Hankuk University of Foreign Studies","institution_ids":["https://openalex.org/I83436808"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5049998333"],"corresponding_institution_ids":["https://openalex.org/I4210117416"],"apc_list":{"value":3190,"currency":"USD","value_usd":3190},"apc_paid":null,"fwci":8.018,"has_fulltext":false,"cited_by_count":62,"citation_normalized_percentile":{"value":0.9665097,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"26","issue":"3","first_page":"377","last_page":"390"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.42289999127388,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.42289999127388,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.14329999685287476,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.09269999712705612,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cultural-congruence","display_name":"cultural congruence","score":0.9850000143051147},{"id":"https://openalex.org/keywords/processing-fluency","display_name":"processing fluency","score":0.984000027179718},{"id":"https://openalex.org/keywords/uncertainty-avoidance","display_name":"uncertainty avoidance","score":0.9959999918937683},{"id":"https://openalex.org/keywords/online-purchasing-decisions","display_name":"online purchase decision","score":0.8709999918937683},{"id":"https://openalex.org/keywords/willingness-to-pay","display_name":"willingness to pay","score":0.9909999966621399},{"id":"https://openalex.org/keywords/metacognition","display_name":"metacognition","score":0.7070000171661377},{"id":"https://openalex.org/keywords/cultural-differences","display_name":"cultural differences","score":0.5329999923706055},{"id":"https://openalex.org/keywords/travel-agencies","display_name":"travel agencies","score":0.8650000095367432},{"id":"https://openalex.org/keywords/korean-consumers","display_name":"Korean consumers","score":0.843999981880188},{"id":"https://openalex.org/keywords/us-consumers","display_name":"United States consumers","score":0.8899999856948853},{"id":"https://openalex.org/keywords/cultural-dimensions","display_name":"cultural dimensions","score":0.3569999933242798}],"concepts":[{"id":"https://openalex.org/C119469879","wikidata":"https://www.wikidata.org/wiki/Q15514847","display_name":"Uncertainty avoidance","level":4,"score":0.8161600828170776},{"id":"https://openalex.org/C2779398256","wikidata":"https://www.wikidata.org/wiki/Q1530468","display_name":"Processing fluency","level":3,"score":0.7433919906616211},{"id":"https://openalex.org/C132074034","wikidata":"https://www.wikidata.org/wiki/Q154210","display_name":"Congruence (geometry)","level":2,"score":0.7337083220481873},{"id":"https://openalex.org/C2777413886","wikidata":"https://www.wikidata.org/wiki/Q3276013","display_name":"Fluency","level":2,"score":0.6661880612373352},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.595085859298706},{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.5486130118370056},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5149458050727844},{"id":"https://openalex.org/C2777364431","wikidata":"https://www.wikidata.org/wiki/Q140813","display_name":"Willingness to pay","level":2,"score":0.5025501251220703},{"id":"https://openalex.org/C67356462","wikidata":"https://www.wikidata.org/wiki/Q5807210","display_name":"Hofstede's cultural dimensions theory","level":2,"score":0.4803396463394165},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47963982820510864},{"id":"https://openalex.org/C125209646","wikidata":"https://www.wikidata.org/wiki/Q1338878","display_name":"Cultural diversity","level":2,"score":0.4744773209095001},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4655960500240326},{"id":"https://openalex.org/C118147538","wikidata":"https://www.wikidata.org/wiki/Q1126970","display_name":"Metacognition","level":3,"score":0.4328180253505707},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37860333919525146},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36482930183410645},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.2213510274887085},{"id":"https://openalex.org/C96420161","wikidata":"https://www.wikidata.org/wiki/Q237789","display_name":"Collectivism","level":3,"score":0.20391350984573364},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14902684092521667},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1408754289150238},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C17022365","wikidata":"https://www.wikidata.org/wiki/Q171995","display_name":"Individualism","level":2,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s11002-015-9351-4","doi":"https://doi.org/10.1007/s11002-015-9351-4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11002-015-9351-4","pdf_url":null,"source":{"id":"https://openalex.org/S148909191","display_name":"Marketing Letters","issn_l":"0923-0645","issn":["0923-0645","1573-059X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing Letters","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:kap:mktlet:v:26:y:2015:i:3:p:377-390","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1007/s11002-015-9351-4","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W1482244801","https://openalex.org/W1812525936","https://openalex.org/W1981295700","https://openalex.org/W1986326860","https://openalex.org/W1996874724","https://openalex.org/W2046083228","https://openalex.org/W2057650742","https://openalex.org/W2059052306","https://openalex.org/W2097780989","https://openalex.org/W2102424950","https://openalex.org/W2109049411","https://openalex.org/W2110082368","https://openalex.org/W2110638361","https://openalex.org/W2116146325","https://openalex.org/W2121685903","https://openalex.org/W2132828269","https://openalex.org/W2140918013","https://openalex.org/W2142361186","https://openalex.org/W2150228737","https://openalex.org/W2159112121","https://openalex.org/W2162140772","https://openalex.org/W2165822844","https://openalex.org/W2487887313","https://openalex.org/W2497171922","https://openalex.org/W4246444383","https://openalex.org/W7055983760"],"related_works":["https://openalex.org/W2903555393","https://openalex.org/W3145774579","https://openalex.org/W2007243353","https://openalex.org/W2076920368","https://openalex.org/W1919092336","https://openalex.org/W7098276375","https://openalex.org/W3172954557","https://openalex.org/W2048697448","https://openalex.org/W2914547077","https://openalex.org/W2604512250"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":10},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
