{"id":"https://openalex.org/W2010255209","doi":"https://doi.org/10.1007/s11628-008-0062-2","title":"Constructing a relationship-based brand equity model","display_name":"Constructing a relationship-based brand equity model","publication_year":2009,"publication_date":"2009-01-22","ids":{"openalex":"https://openalex.org/W2010255209","doi":"https://doi.org/10.1007/s11628-008-0062-2","mag":"2010255209"},"language":"en","primary_location":{"id":"doi:10.1007/s11628-008-0062-2","doi":"https://doi.org/10.1007/s11628-008-0062-2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11628-008-0062-2","pdf_url":null,"source":{"id":"https://openalex.org/S3409213","display_name":"Service Business","issn_l":"1862-8508","issn":["1862-8508","1862-8516"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Service Business","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103193876","display_name":"Chao\u2010Hung Wang","orcid":"https://orcid.org/0000-0002-7593-3580","observed_orcids":["https://orcid.org/0000-0002-7593-3580"]},"institutions":[{"id":"https://openalex.org/I145935303","display_name":"Ling Tung University","ror":"https://ror.org/03vcw8k58","country_code":"TW","type":"education","lineage":["https://openalex.org/I145935303"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chao-Hung Wang","raw_affiliation_strings":["Department of Marketing and Logistics Management, Ling Tung University, 1 Ling Tung Road, Nantun, Taichung, 40852, Taiwan, R.O.C","Department of Marketing and Logistics Management, Ling Tung University, Taichung, Taiwan, R.O.C"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing and Logistics Management, Ling Tung University, 1 Ling Tung Road, Nantun, Taichung, 40852, Taiwan, R.O.C","institution_ids":["https://openalex.org/I145935303"]},{"raw_affiliation_string":"Department of Marketing and Logistics Management, Ling Tung University, Taichung, Taiwan, R.O.C","institution_ids":["https://openalex.org/I145935303"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110214800","display_name":"Li\u2010Chang Hsu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I145935303","display_name":"Ling Tung University","ror":"https://ror.org/03vcw8k58","country_code":"TW","type":"education","lineage":["https://openalex.org/I145935303"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Li-Chang Hsu","raw_affiliation_strings":["Department of Finance, Ling Tung University, 1 Ling Tung Road, Nantun, Taichung, 40852, Taiwan, R.O.C","Department of Finance, Ling Tung University, Taichung, Taiwan, R.O.C.#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Finance, Ling Tung University, 1 Ling Tung Road, Nantun, Taichung, 40852, Taiwan, R.O.C","institution_ids":["https://openalex.org/I145935303"]},{"raw_affiliation_string":"Department of Finance, Ling Tung University, Taichung, Taiwan, R.O.C.#TAB#","institution_ids":["https://openalex.org/I145935303"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111737428","display_name":"Shyh-Rong Fang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I162838928","display_name":"National Chung Hsing University","ror":"https://ror.org/05vn3ca78","country_code":"TW","type":"education","lineage":["https://openalex.org/I162838928"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Shyh-Rong Fang","raw_affiliation_strings":["Department of Business Administration, National Chung Hsing University, 250 Kuo Kuang Road, Taichung, 40227, Taiwan, R.O.C","Department of Business Administration, National Chung Hsing University, Taichung, Taiwan, R.O.C"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, National Chung Hsing University, 250 Kuo Kuang Road, Taichung, 40227, Taiwan, R.O.C","institution_ids":["https://openalex.org/I162838928"]},{"raw_affiliation_string":"Department of Business Administration, National Chung Hsing University, Taichung, Taiwan, R.O.C","institution_ids":["https://openalex.org/I162838928"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5110214800"],"corresponding_institution_ids":["https://openalex.org/I145935303"],"apc_list":{"value":3190,"currency":"USD","value_usd":3190},"apc_paid":null,"fwci":4.7232,"has_fulltext":false,"cited_by_count":29,"citation_normalized_percentile":{"value":0.94461302,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":98},"biblio":{"volume":"3","issue":"3","first_page":"275","last_page":"292"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9556000232696533,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9556000232696533,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.03920000046491623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.968999981880188},{"id":"https://openalex.org/keywords/relationship-quality","display_name":"relationship quality","score":0.8659999966621399},{"id":"https://openalex.org/keywords/service-encounters","display_name":"service encounters","score":0.9100000262260437},{"id":"https://openalex.org/keywords/service-employees","display_name":"service employees","score":0.8870000243186951},{"id":"https://openalex.org/keywords/servicescape","display_name":"servicescape","score":0.9610000252723694},{"id":"https://openalex.org/keywords/customer-similarity","display_name":"customer similarity","score":0.9959999918937683},{"id":"https://openalex.org/keywords/customer-interaction","display_name":"customer interaction","score":0.9990000128746033},{"id":"https://openalex.org/keywords/banks","display_name":"banks","score":0.6850000023841858},{"id":"https://openalex.org/keywords/department-stores","display_name":"department stores","score":0.9580000042915344},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.4129999876022339}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5746022462844849},{"id":"https://openalex.org/C202372285","wikidata":"https://www.wikidata.org/wiki/Q1056396","display_name":"Human resource management","level":2,"score":0.5510674715042114},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5364485383033752},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.5121736526489258},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.430608868598938},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.31785082817077637},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.2921334207057953},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12214845418930054},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s11628-008-0062-2","doi":"https://doi.org/10.1007/s11628-008-0062-2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11628-008-0062-2","pdf_url":null,"source":{"id":"https://openalex.org/S3409213","display_name":"Service Business","issn_l":"1862-8508","issn":["1862-8508","1862-8516"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Service Business","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:svcbiz:v:3:y:2009:i:3:p:275-292","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1007/s11628-008-0062-2","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":75,"referenced_works":["https://openalex.org/W25020016","https://openalex.org/W167839140","https://openalex.org/W566611944","https://openalex.org/W572345984","https://openalex.org/W580421811","https://openalex.org/W616433057","https://openalex.org/W659549537","https://openalex.org/W1489168992","https://openalex.org/W1499133675","https://openalex.org/W1567436916","https://openalex.org/W1589017738","https://openalex.org/W1665332082","https://openalex.org/W1763653324","https://openalex.org/W1966518808","https://openalex.org/W1967603357","https://openalex.org/W1971383864","https://openalex.org/W1973687016","https://openalex.org/W1982562184","https://openalex.org/W1986936900","https://openalex.org/W1988447536","https://openalex.org/W1991885326","https://openalex.org/W1993456624","https://openalex.org/W1993598064","https://openalex.org/W1996102824","https://openalex.org/W1997858739","https://openalex.org/W1999227214","https://openalex.org/W2009600467","https://openalex.org/W2015730035","https://openalex.org/W2018364116","https://openalex.org/W2023464248","https://openalex.org/W2030483771","https://openalex.org/W2030828723","https://openalex.org/W2032492219","https://openalex.org/W2033585437","https://openalex.org/W2038125955","https://openalex.org/W2038760016","https://openalex.org/W2043947871","https://openalex.org/W2047562908","https://openalex.org/W2055951938","https://openalex.org/W2056886756","https://openalex.org/W2061044045","https://openalex.org/W2071562692","https://openalex.org/W2071777165","https://openalex.org/W2073757295","https://openalex.org/W2075578818","https://openalex.org/W2076915346","https://openalex.org/W2078158581","https://openalex.org/W2079017615","https://openalex.org/W2089143429","https://openalex.org/W2090014697","https://openalex.org/W2090266480","https://openalex.org/W2111784460","https://openalex.org/W2124614678","https://openalex.org/W2125556613","https://openalex.org/W2134884007","https://openalex.org/W2137247419","https://openalex.org/W2145347606","https://openalex.org/W2148669563","https://openalex.org/W2150975504","https://openalex.org/W2163000154","https://openalex.org/W2168512241","https://openalex.org/W2171564777","https://openalex.org/W2225060550","https://openalex.org/W2266639535","https://openalex.org/W2312795932","https://openalex.org/W2319213145","https://openalex.org/W2343901903","https://openalex.org/W2397330041","https://openalex.org/W2405419584","https://openalex.org/W2500957895","https://openalex.org/W2594642944","https://openalex.org/W2965288355","https://openalex.org/W2970235121","https://openalex.org/W4235678817","https://openalex.org/W4298185589"],"related_works":["https://openalex.org/W2386376061","https://openalex.org/W2367999431","https://openalex.org/W2201666962","https://openalex.org/W2541310963","https://openalex.org/W2060966427","https://openalex.org/W2260249277","https://openalex.org/W2365359589","https://openalex.org/W2064403004","https://openalex.org/W2385234884","https://openalex.org/W4308489675"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":3},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}